Network Marketing

Window of Opportunity

By Jeffrey Babener

Network Marketing

Window of Opportunity

Network Marketing

Window of Opportunity

By Jeffrey A. Babener

Legaline Publications

By the same author:The Network Marketer’s Guide to SuccessThe Tax Guide for MLM/Direct Selling DistributorsThe MLM Corporate HandbookThe Starting and Running the Successful MLM Company ManualNetwork Marketing: What you should know

Network Marketing: Window of OpportunityCopyright 1992 by Jeffrey A. BabenerPublished by Legaline PublicationsBank of America Financial Center121 S.W. Morrison Street, Ste. 1020Portland, OR 97204-3140(503) 226-6600(Ordering information: 800-231-2162 or 503-226-6600)

Reprinted 2013Printed in the United StatesIBSN# 0-9633668-0-7

All rights reserved. Reproduction or use in any manner, without express permis-sion of the publisher, is prohibited. While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors of omissions, neither is any liability assumed for damages resulting from the use of information contained herein.

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Table of Contents The Big Picture

A New Way of Working The Small Picture

The Network Marketing Phenomenon The Business of Network Marketing

Network Marketing Companies The Future of Network Marketing

The New Marketing Why Network Marketing?

What is Network Marketing? Every Marketer’s Goal

Enthusiasm: Word of Mouth Marketing Your Sphere of Influence

Lots of People - Each Doing a Little Network Marketing Success

The Networker’s Rewards Choosing the Right Company

Eight Considerations for a Legitimate Network Marketing Company

…You are the Bottom Line

The Big Picture An “entrepreneurial revolution” is sweeping America!

This shouldn’t surprise you. As a democratic

society such as ours matures, it is only natural that our

system of free enterprise will evolve and grow. And as

democracy triumphs in more and more countries

throughout the world, this entrepreneurial revolution is

taking on truly global proportions.

Today, the desire to become an entrepreneur is

shared by an ever increasing number of men and

women. It has grown from an isolated, individual dream

into a cultural phenomenon. Fueled by economic

uncertainties and supported by the dynamic structural

changes accompanying the shift from an industrial to a

serviced-based economy, the entrepreneurial revolution is

generating new and unique opportunities in every area of

our lives.

A New Way of Working

Innovative alternatives to conventional business

models are rapidly changing the way North Americans

buy and sell everything.

Forty years ago, franchising was a relatively new and

misunderstood phenomenon. Today, more than $600

billion in annual sales is generated through franchises

in the United States alone — more than one-third of all

retail sales!

Also twenty years ago, a number of industries that

have transformed our lives and work simply did not

exist. William Gates and Steven Jobs were teenagers

back then, tinkering with new technologies in their

garages. These young entrepreneurs created the global

personal computer revolution. The founders of Microsoft

Software and Apple Computer became one of the two of

the wealthiest men in the world.

The Small Picture

The vast majority of new jobs created in the United

States come from small businesses with fewer than 20

employees. America means small business — and

there are more than 23 million of them operating in this

country today. Every direction you turn — in large cities

and small towns, in the suburbs and in rural

communities as well —small businesses are everywhere.

In 2012, there were an estimated 38 million home-

based businesses in America. A new home-based

business is started every 12 seconds in the United States.

There are nearly 16 million people in the United States

selling consumer products and services in the range of

$30 billion and more than 90 million people around the

world involved in network marketing with sales exceeding

$150 billion. The Direct Selling Association (DSA)

reports that 15.8 million people in the United States

alone work from home.

The qualities of increased customer service,

convenience, superior product quality, employee

participation, corporate responsibility, vision and

purpose, and making a contribution to others, have

become the hallmarks of leading-edge business. Here

again, small businesses are taking a leadership role in

both innovation and implementation of these qualities

throughout their organizations.

These entrepreneurial enterprises are laying the

foundation for the future of America and the world.

The Network Marketing

Phenomenon

Within this exciting and expanding arena of free

enterprise exists one of the fastest growing, most

dynamic new ways of doing business in the world

today — a unique and powerful approach to

marketing and sales that is attracting the enthusiastic

interest of the business community and general public

alike: network marketing, which includes both multi-

level marketing (MLM) and direct selling.

Network Marketing is rapidly catching the interest

— and the spending dollars— of multi-national

corporations, consumers, and entrepreneurs all over

the world. Here's why.

For Corporations:

Network marketing represents an extraordinary

business development opportunity. For a producer or

marketer with the right goods or services, the network

marketing method of distribution and sales can

significantly reduce the "conventional" costs of doing

business — such as advertising, merchandising, and

selling expenses.

The network marketing structure also helps

diminish many of the traditional "uncertainties" in

these areas; such as advertising/sales results (typified

by John Wanamaker's famous quote, "50 percent of

my advertising is wasted — I just don't know which

half!") and the challenges inherent in constantly

changing social and economic environments. Network

marketing can also provide mature corporations with

revitalized sales growth by increasing usage with

existing customers and penetrating new, untapped

markets for their products and services.

For Consumers:

Network marketing offers unique and often quite

superior specialty products and services not available

through normal channels, such as retail stores and

through mail order —plus substantially higher levels

of education, personal service, and the welcome

convenience of time-saving, at-home shopping. In

addition, network marketing directly rewards these

consumers for their loyalty — with the ability to buy at

wholesale and to receive discounts for continued

purchases — and for their advocacy— by rewarding

them for recommending the products to others.

For Entrepreneurs:

Network marketing presents the most accessible,

lowest costing business start-up possible. Couple this

with the benefits of working for yourself, part-time or

full-time, when you want, with people you choose to

work with, from your home, realizing thousands of

dollars in immediate tax savings, and the personal

and professional freedom of a network marketing

lifestyle, plus its powerful, proven, earning potential —

and you just may have the perfect business

opportunity!

These are some of the reasons why network

marketing is viewed as a powerful step in the evolution

of the free enterprise system.

The Business of Network

Marketing

Today, network marketing in the U.S. and Canada

and throughout the world is very big business:

Industry experts estimate that network

marketing is a $28 to $29 billion industry —

and clearly one of the fastest growing sectors in

the business economy. Worldwide sales exceed

$117 billion annually.

Approximately one in ten households in

the United States has someone involved in

network marketing.

Estimates are that 91 percent of the

sixteen million network marketers in the U.S.

are part-time, but an ever-increasing number

of professional men and women are also choos-

ing to make it a full-time career.

Surveys indicate that 70 to 75 percent of

all North American households have purchased

goods and services from network marketers.

Network Marketing Companies

The corporate players of network marketing are by

no means "lightweights." They are Fortune 500 and

New York Stock Exchange (NYSE) companies.

The largest cosmetics company in the world, Avon,

with sales in excess of $10 billion, is a direct selling

company.

The A.L. Williams Corporation, the largest seller of

individual life insurance every year since 1984 (placing

more coverage of this type than industry leader

Prudential), is a network marketing company.

The Amway Corporation of Ada, Michigan, with

U.S. sales approaching $3 billion and more than three

million distributors, has exported its success, too.

Amway Japan, with annual sales in excess of 111

billion yen, is one of Japan's fastest growing foreign

corporations. That ranks Amway (whose name was

coined as an abbreviation of "the American Way") with

the likes of IBM and Mobil Oil!

Colgate-Palmolive markets through its network

subsidiary, Princess House; so does the Gillette

Company, through its subsidiary, Jafra Cosmetics.

Shaklee Corporation has grown to be a diversified

NYSE company once coveted by Wall Street raiders

and ultimately acquired by a large Japanese

conglomerate. Mary Kay Cosmetics is both a

household word and a recent NYSE company, now

taken private.

U.S. Sprint and MCI have garnered over 3,000,000

customers through network marketing. The network

marketing industry literally created a multi-million

dollar market for home water-filtration systems, and

now accounts for the sale of more than 50 percent of

all the water filters sold in the United States. And

Discovery Toys revealed an entirely new demographic

market for educational children's products, with sales

approaching $100 million.

While network marketing companies obviously

have prospered, corporate success is less than half the

story. These are thousands of men and women from

all walks of life who have found tremendous personal

satisfaction and richly rewarding financial success

through network marketing.

The Future of Network Marketing

The indicators show clearly that the trend of

explosive growth for network marketing will continue

far into the future. Corporate America will rely

increasingly on network marketing as an alternative

method of distribution for a variety of fundamental

reasons:

1) Network marketing is a perfect, low cost,

minimal-risk way to introduce new and

unrecognized products into the marketplace.

2) This method of distribution and sales

may even be a necessity for information-rich,

value-added products or services with a "high

education" factor that requires personal

demonstration and explanation.

3) Network marketing is a superb method

for motivating and rewarding "consumer

advocacy" — the natural human tendency to

share our excitement and enthusiasm about

the benefits of a product by recommending it to

our family and friends.

4) Network marketing can achieve rapid

and thorough penetration of specifically-

targeted segments of the marketplace more

easily than any other method distribution and

sales — and do it more cost-effectively.

5) Network marketing is efficient and

economical compared to the tremendous

advertising, merchandising, and promotional

costs and escalating "cost of sales" for the

conventional introduction of new products or

services into the marketplace. The majority of

cost-of-sales in network marketing is directly

linked to sales volume; i.e., the company has to

pay commissions only on actual sales.

The New Marketing

The primary growth in distribution and sales

throughout the economy in recent years has come

mainly from "alternative marketing."

Franchise sales now account for more than one

third of all US retail sales! Publication of direct mail

catalogs has exploded in recent years, resulting in

annual sales volume in excess of $100 billion! Home

shopping cable TV channels have accounted for

unexpected, explosive sales growth in just a few short

years. Telemarketing represents a major new industry

— an awesome selling powerhouse — in the United

States. We are on the eve of a revolutionary new wave

of shopping and banking via home computers and the

internet.

Clearly, North Americans more than appreciate

these new alternative methods for purchasing

products and services — they are demanding them!

Recent demographic studies indicate that during

the next 10 years, 50 percent of existing middle-level

management employees will be looking for new jobs.

As the baby boom generation reaches mid-level

management age, its 76 million members will all be

competing for the same jobs.

While at the same time, U.S. and Canadian

corporations, in their efforts to cut costs and

streamline operations, are shrinking the available job

market for those positions!

The result? — over the next several years, we will

see a huge army of educated, experienced, mature

baby boomers with the added responsibilities of caring

for a family forced to look for new ways to earn a living.

Where will they turn? One place is for sure — network

marketing.

In 1979, the Federal Trade Commission (FTC), in a

landmark decision involving Amway, recognized the

legitimate status of network marketing as a business

opportunity. Congressional legislation and the 1982

Tax Equity Fairness Responsibility Act (TEFRA)

specifically recognized the "independent contractor

status" of direct sellers. The IRS publishes its own

booklets specifically for network marketers. Many

states have adopted legislation recognizing the

legitimacy of network marketing and offer a system of

guidance similar to that designed earlier for educating

the franchise industry. In recent years, business

schools and major universities throughout the United

States have adopted curricula and conducted case

studies dealing with network marketing companies.

Network marketing enterprises are regularly featured

in national magazines. And the industry now has two

active, national trade associations.

In short, network marketing's place is in the

mainstream of American business and its existence is

assured.

Why Network Marketing?

For individuals interested in being part of the

entrepreneurial revolution, network marketing offers

exceptional possibilities.

1. Where else can you start your own

business, working for yourself, with such

minimal cost or capital investment—often as

little as a few hundred dollars or less?

2. Network marketing offers you the choice

of a part-time business or full-time career. That

gives anyone employed in a regular job the

ability to earn much needed extra income, and

it allows the beginning entrepreneur the rare

ability to "earn while you learn."

3. What other professional occupations

offer the very real potential of earning $500 to

$1000 per month part time, and $5000,

$10,000, or more a month full time — without

years of experience or college and postgraduate

education?

4. In an increasingly isolated and

unfriendly world, network marketing offers you

tremendous opportunity for expanding your

social environment by meeting and working

together with new friends who share common

values and ideals. In network marketing

you'll never have to "do it yourself." It is a

team effort.

5. Network marketing offers you very real,

immediate tax benefits because of the self-

employed status and the advantages of a home-

based business. Many business commentators

now argue that network marketing is one of the

last true bastions of tax relief.

6. Most products offered via network

marketing are extremely high quality, often

one-of-a-kind, information-rich, specialty goods

and services which consumers will not

commonly find in conventional retail stores, in

mail order catalogs or by other means.

7. Finally, and perhaps most importantly,

men and women in network marketing take

responsibility for their own lives and are richly

rewarded for their energy and effort and their

unique talents and abilities. Above all, network

marketing is a lifestyle— a lifestyle of self-

esteem, of making a difference and of personal

and professional self-determination and

freedom.

What is Network Marketing?

Network marketing is a revolutionary approach to

distribution and sales that innovatively combines two

powerful ideas — networking and marketing— in a

new and different way.

Marketing is the movement of goods and services

through the distribution channel, from manufacturer

to end consumer. This includes the consumer's

continuing satisfaction with the benefits of those

goods and services over time.

Networking is the coming together of numbers of

people who share information, resources and support

for the mutual benefit of all by working together to

accomplish their common goals.

In some ways, a network marketing enterprise

operates in the same way as does any conventional

company engaged in distribution and sales.

In network marketing, for instance, you develop a

network of distributors through which a company's

products or service are exchanged directly with the

ultimate consumer. Your profits are derived from

commissions on your personal sales, as well as bonus

or "override" commissions earned from the total sales

volume of all the other distributors in your personal

network or downline sales organization.

Profits are earned by distributors who buy

products from the network marketing company at

wholesale and sell them at retail. In other cases, a

distributor may simply take orders and receive

commissions from the sales of those products or

services.

This is actually the same method of compensation

paid by conventional marketing companies to their

commissioned sales representatives. However, one key

difference is that in a conventional company, you are

their employee. In network marketing, you are their

partner. You are a volunteer, an independent contractor

working in your own business— and you are your own

boss.

Conventional companies also have substantial

advertising and marketing budgets they use to

generate sales. Out of this budget they compensate

sales managers for the recruitment, training and

management of their sales organization and its

individual sales representatives. Sales managers in

these companies generally are responsible for the

sales activity of a number of sales people assigned to

specific territories.

In a network marketing company, the independent

con tractor is responsible for assembling his or her

network of distributors, and for training and

managing them as well. Also, network marketing

rarely involves specified sales territories. Within the

marketing rights of the company involved, network

marketers are free to build national (and even

international) organizations of their own.

Conventional companies spend a great deal of

money on advertising and sales promotion

(merchandising, trade shows, in-store sampling and

demonstrations, discounting, etc.) in the hopes of

stimulating initial interest to try their products and in

building a growing demand for their products over

time. Here too, network marketing departs dra-

matically from the way conventional companies

operate.

Every Marketer's Goal

Traditional marketers use a three step process in

the attempt to accomplish sales of their products and

services.

1. Trial. This is where potential customers

are persuaded to try the "unknown" product for

the first time.

2. Consumer Loyalty. This is a customer

who has tried the product, likes it, and

continues to purchase that specific product

brand again and again.

3. Consumer Advocacy. This is a satisfied

customer who recommends that specific brand

of product or service to others.

Obviously, people must try a new product. If they

don't, there will be no sales and no company. Getting

people to make that first purchase (trial) is an

expensive task. Major marketers spend millions of

dollars to stimulate people's interest and attention for

their products, and then even more is spent to bring

them into the stores to make that initial purchase.

Establishing a loyal customer base (consumer

loyalty) is a must for every marketer. And the best of

all marketing worlds is one filled with people who

recommend your product (consumer advocates)

through that most compelling and powerful form of

advertising — word of mouth.

Enthusiasm: Word of Mouth

Marketing

Word of mouth marketing works!

It's natural to be excited and enthusiastic about a

great product or service. When you discover a terrific

restaurant, read a fascinating book or are turned on to

something that really makes a difference in how you

look and feel — what do you do? You share your

enthusiasm for that "product" with your family and

friends.

The extraordinary beauty and power of network

marketing is that the network marketing company

rewards you directly for recommending its products or

service. And the more you recommend them, the

greater your rewards.

Would your life be any different if you'd been given,

say, $5 every time a friend of yours bought a product

or used a service just because you encouraged them

to do so? You bet! And that's network marketing.

Instead of having a huge advertising and

marketing budget and substantial sales costs,

network marketing companies take that money and

compensate you — the distributor — for creating the

product trial, for establishing a consumer loyalty and

for your own and others' consumer advocacy for the

company's products or services.

Now, in truth, any good salesman or saleswoman

is a "consumer advocate." A sales person who loves his

or her product is quite irresistible.

The difference in network marketing is who does

that job — and how many of those "who’s” it takes to

do it.

Your Sphere of Influence

We all operate within "spheres of influence" — the

social circle or environment in which we work and live,

which is made up of our family members, friends and

acquaintances from business, church, school, clubs,

recreational activities, and so forth.

Within this circle of relationships we are constantly

exchanging our thoughts and feelings with a select

group of people of our own choosing. We share each

others' ideas, new discoveries, resources,

appreciations, and enjoy doing and having, and more.

The network marketing method of distribution from

the producer to the consumer is based on individuals

using and recommending products and services they

feel good about and sharing their positive experiences

with people they already know.

So network marketing is not "selling," in the

conventional sense. It is not dependent upon persons

trained in professional sales approaches. Rather, it is

the more trusted and trusting process of sharing

personal endorsements with people one already knows

— one's sphere of influence.

Lots of People Each Doing a Little

Conventional sales involve a few highly skilled,

professional people each doing a whole lot of work. A

company-employed, commissioned salesperson must

move a tremendous volume of products in order to

earn a decent living. In Network Marketing, it's just

the opposite.

By building a growing network of non-sales types

— men and women who love the products, enjoy

using them and simply recommend them to the family

members and friends in their immediate "sphere of

influence" — you have a lot of people each doing a

little.

If you were to recommend a product to just one

person a month, starting today, and each of those

people did the same thing — successfully

recommended the product to just one additional

person each month — how many people would be

using the product in one year?

Network Marketing Success

The key to economic success in network marketing

comes from two areas: residual income and geometric

growth.

Residual income is money generated from initial

effort that continues to be earned over time no matter

what your direct involvement. Authors and some

performing artists earn residual income from books,

records or films. You can also think of residual income

as having a personal asset, such as an investment in

commercial real estate that contributes rental income

month after month.

What would that mean in dollars?

A simple formula would be to take the monthly

income and multiply it by 100 to calculate the value of

the asset. If you were earning $1000 a month in

residual income, you would have an asset valued at

$100,000. Over time in network marketing — with the

right company and the right product line — it would

be possible to acquire a personal asset worth

hundreds of thousands and even a million dollars,

which continued to produce a substantial monthly

residual income for the rest of your life!

The Networker's Rewards

In network marketing, the individual distributor

receives a bonus override on the sales generated by

his or her sponsored distributors — in part, as

compensation for training, managing, and

encouraging sales and stimulating those people to

sponsor others.

You earn a bonus override on the product sales

made by all those distributors you have sponsored, as

well as on the sale of products by those they sponsor,

by those they sponsor, and so on. These bonuses are

earned on several levels of distributors in your

network organization.

The number of levels and the percentage or dollar

value of the commissions and bonuses all depend on

your particular company's compensation structure. In

other words, distributors receive both commissions for

the direct sale of products they move personally and

an override type of bonus for the sales made by the

distributors they have sponsored and trained, those

they have sponsored and trained, and so on.

When you become a distributor, you work

independently and develop your own network

organization — but the network marketing company

also serves as your "partner in profit."

The company researches, develops and packages

the product, handles all the data processing and

shipping for you, and creates the sales aids and

training programs you use to support your

distributors. This valuable assistance enables and

empowers distributors to determine their own course

— to choose how quickly they want to become finan-

cially successful and how they want to build their own

businesses — and yet, because of the company's

support and the awesome power of networking — you

never have to do it alone.

Choosing the Right Company

There is no precise formula for selecting the “best”

company or the one “right” company for you. But

there are three simple principles that will guide you in

making your decision:

1) Choose a Product You Personally Value.

Because network marketing is based on word

of mouth marketing and building a growing

network of consumer loyalty and consumer

advocacy, you’ve got to be genuinely enthusiastic

about the products.

Seasoned networkers explain that you’ve got to

be “a product of your product.” Although you are

“selling” a business development program or

business opportunity, having a product you believe

in wholeheartedly is essential for retail sales as well

as organization building business.

2) Choose a Sponsor Who is Committed to

Your Success.

In network marketing, you don’t work for a

“boss.” Instead, your sponsor – the person who

formally enrolls you in the business – “works” for

you! That is, he or she not only takes responsibility

for your learning all you need to know about the

product, the company and the specifics of your

company’s program, but his or her active support

is vital for your growth and success.

Your sponsor is a “partner” in your

business. His or her success depends on you and

yours. Making sure you’re with a person who is

committed to your business success can be just as

important as making sure you’re with a solid,

legitimate company, which brings us to the third

point:

3) Choose an Established, Legitimate

Company.

Whether your company is three or 30 years old,

it should follow the general guidelines that define a

legitimate, mainstream network marketing

enterprise. Let’s look at the important criteria you’ll

need to guide that choice.

Eight Considerations for a

Legitimate Network Marketing

Company

People often ask, "How can I know whether or not

a specific program is a legitimate multi-level marketing

opportunity?" There's no question that network/multi-

level marketing itself is a legitimate and respected

business vehicle — but within this industry, there are

questionable enterprises as well as stable, solid, and

well established companies.

How can you tell them apart? The answer is black

and white — and many shades of gray.

Network marketing is still a fairly young industry

— although it has been around for more than 70

years, the way in which it is defined and regulated

varies considerably from state to state. In fact, the

various state and federal laws governing network

marketing — and the ways in which they're

interpreted and enforced — are so inconsistent, it's

virtually impossible to give a legal stamp of approval to

any individual network marketing program.

However, it is possible to outline some important

factors that would place a company in the mainstream

of what's generally regarded as legitimate network

marketing activity. Here is an eight-point profile that

describes today's optimum, legitimate network

marketing opportunity.

1) Product and Price

The company offers a high quality product, for

which there is a strong demand in the real world

marketplace. The product is fairly and competitively

priced and is backed up with a customer satisfaction

guarantee.

The people participating in the program buy the

product enthusiastically, based on its own merits,

irrespective of their participation in the compensation

program.

2) Investment Requirement

There is no investment required for you to

participate in the program as a distributor, except for

purchase of a sales kit or demonstration materials sold

at company cost.

3) Purchase and Inventory Requirements

You are not required to fulfill a "minimum purchase

requirement" or "inventory requirement" simply to

become a qualified distributor or sales representative.

There is no emphasis on "inventory loading" — a

dubious feature that should be avoided. However,

there may be activity level requirements — rules

requiring that you maintain a basic minimum level of

activity in order to maintain your distributor status.

4) Sales Commissions

Sales commissions are paid only on actual

products or services sold through distributors in your

network to the ultimate consumer. Products don't end

up in basements or closets— they are used, because

they have genuine value. No commissions are paid

for the mere act of sponsoring or recruiting.

5) Buy-Back Policy

The company has a policy which states that it

will buy back inventory and sales kit materials in

resalable condition from distributors who cancel their

participation in the program.

In fact, this policy is required in states which

have adopted multi-level distribution statutes.

6) Retail Sales

There is an emphasis on actual retail sales to

end consumers — that is, to people not participating

in the distribution program.

Companies adhering to this profile should be

able to demonstrate efforts to market products to

the ultimate (non-distributor) consumer, and

distributors should have retailing requirements to

qualify for commissions.

7) Distributor Activity

Distributors are required to participate actively

in the development and management of their

networks.

Many of the new statutes regarding multi-

level distribution companies require that

distributors perform bona fide, supervisory,

distributing, selling, or soliciting functions in

moving the product to the ultimate consumer. Look

for this requirement in mainstream programs.

8) Earnings Representations

The company's literature and training materials

scrupulously avoid claims of income potential— that

is, promises of specific income levels— other than

demonstrations of verifiable income levels for

common achievement levels within their program.

The Federal Trade Commission (FTC),

attorneys general, and postal inspectors all have

their eyes on the matter of earnings

representations. The acceptable approach emerging

is that there should be no earnings representations

unless those representations are based on a

verifiable track record of the average earnings of

distributors in a particular geographic area.

Once you've chosen a company that will

stand behind you, a sponsor whom you trust and a

valuable product you believe in, you're off and

running into a future that is yours to create — and

it is yours, because in network marketing...

... You are the Bottom Line

The uniqueness of network marketing is that

YOU determine the results and rewards. YOU create,

direct, and manage your future. Your time and your

life belong to YOU. In network marketing, perhaps for

the first time in your life — certainly in your working

life — YOU have the opportunity to own your own life...

to control your destiny... and to be fully responsible for

your success.

Network marketing is a powerful step in the

evolution of the free enterprise system... a way that

anyone, anywhere, from any walk of life can take part

in the entrepreneurial revolution that is sweeping

America and the world!

Is this your window of opportunity? That choice

is yours as well.

About the Author

Jeffrey A. Babener is a partner in the law firm of

Babener & Associates, 121 SW Morrison Street, Ste.

2010, Portland, Oregon 97204, tel. (503) 226-6600.

Mr. Babener is a graduate of the University of

Southern California Law School and a member of both

the California and Oregon State Bars. Mr. Babener

was a member of the editorial board of the University

of Southern California Law Review and has served on

various state and American Bar Association

committees, including the chairmanship of the Oregon

State Bar Committee on Judicial Administration.

His legal practice includes representation of many

of the major companies in the direct selling and

network marketing industry. Sales by companies he

represents exceed $2 billion, involving over one million

distributors. His law firm represents companies

headquartered throughout the United States and

abroad. He represents many members of the

Washington, D.C. based Direct Selling Association

(DSA), where he serves on the Lawyer's Council and

Government Relations Committee, and he is corporate

counsel for the industry's other trade association, the

Multi-Level Marketing International Association

(MLMIA) of Irvine, California.

Mr. Babener also lectures and publishes

extensively on Network Marketing. He has been

interviewed on the industry in such publications as

Money, Inc., Atlantic Monthly, Success, Entrepreneur

and Kiplinger's Personal Finance. He is editor of the

industry publication, Direct Sales Legaline. Mr.

Babener is also the author of the books, Tax Guide for

MLM/Direct Selling Distributors, The Network

Marketer’s Guide to Success, and The MLM Corporate

Handbook. He is Chairman of the Starting and

Running the Successful MLM Company Conference, a

nationwide series of conferences on trends in the MLM

industry.

More on Network Marketing

Other publications available include The

Network Marketers Guide to Success, The Tax Guide for

MLM/Direct Selling Distributors, Network Marketing:

What you should know, Network Marketing DVD and

brochures, IRS Tax Rules, and select issues of

Legaline.

For ordering information, additional copies of

this book, or other Legaline Publications products,

contact:

Legaline Publications

Bank of America Financial Building 121 SW Morrison St., Ste. 1020

Portland, OR 97204 800-231-2162 or 503-226-6600

www.mlmlegal.com www.mlmattorney.com

contact@mlmlegal.com