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netwealth educational webinar - Applying a Silicon Valley mindset to your business
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Transcript of netwealth educational webinar - Applying a Silicon Valley mindset to your business
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APPLYING A SILICON VALLEY MINDSETDeliver better service in less time and achieve greater profits
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STEWART BELLBusiness Coach & Founderwww.audere.com.au
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HIGH GROWTH TECH STARTUP
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LEVERAGE
EffortToil
INPUTOUTPUT
ProfitImpact
EXPONENTIAL GROWTH
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1. AUTOMATE ENGAGEMENT
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2. PLUG & PLAY
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3. HACK TIME
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Question:WHAT BUGS YOU
MOST ABOUT RUNNING AN
ADVICE BUSINESS?
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THE GAP?
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SCALE
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1. AUTOMATE ENGAGEMENT
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CASE STUDY:
20 LEADS FROM 6
CONVERSATIONS
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SEMINAR TIME
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PROBLEM 1: NEED FLOW
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PROBLEM 2: THIRD Party RELIANCE
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PROBLEM 3: EMPTY ROOM RISK
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REAL PROBLEM:
LACK OF VALUE
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PULL MARKETING
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Research PROJECT
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UNCOVERING GOLD
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CHEESE & WHISKERS
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WHAT’s THE NEED?
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HANG ON…. REWIND
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CLIENT FLOW FINDER
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General Public
Client
Ongoing advocate
AWARESuspect
ENGAGEDProspect
CONVERTIBLELead
80-120 per adviser
200
800
4,000
20,000
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4-step buying process
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TRIGGER THE ADVOCACY REFLEX
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YOU DEFINE INTERACTION
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5 Touch MODES
INFORM
PACEEXCITE
DELIGHT
INDOCTRINATE
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GO ANALOGUE BEFORE DIGITAL
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P
Question:WHAT DID YOU JUST LEARN, NOTICE OR
WANT TO SHARE?
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ORMANUAL MACHINE
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KEY LESSONS
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BEING GREAT ISN’t ENOUGH
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MOST AREN’t SEEKING ADVICE
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CHASING REPELS
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AUTOMATE YOUR MARKETING
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2. PLUG & PLAY
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CASE STUDY:
FOUR STEPS TO
PRODUCTIVITY
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PROBLEM 1: FEEDING THE ENGINE
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PROBLEM 2: BURIED IN EMAIL
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PROBLEM 3: DOING IT ALL
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REAL PROBLEM:
NO SYSTEM to DELEGATE
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AIR TRAFFIC vs…
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…COMMANDER
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VA ONBOARDING
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Licensee
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STAR PERFORMER VS. SEA ANCHOR?
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SMALL BUSINESS MUSCLES
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FREELANCE RESOURCE
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THE HOLLYWOOD SYSTEM
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BE THE GM!
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ORBULKY NIMBLE
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Question:WHAT’s DID YOU LEARN, NOTICE OR WANT TO
SHARE?
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KEY LESSONS
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CAN’t Do it All & Grow
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STOP DOING THE WORK FOR THOSE
WHO DO THE WORK
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CHOOSE SPECIALISTS
VS.
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PLUG IN & POWER UP
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3. HACK TIME
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CASE STUDY:
MEET GEOFF
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PROBLEM 1: NO TIME
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PROBLEM 2: BOTTLENECK
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PROBLEM 3: NOT READY TO CHANGE?
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BACKLOG CITY!
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REAL PROBLEM: TECH TANGLE
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++
AUDIO FILE NOTE SOLUTION
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STOP LETTING TECHNOLOGY USE YOU
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5x typing speed, the mad men way
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PERFECTION IS REDUCTION
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KEVIN KELLY
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ELIMINATION
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Value
Effort
LOW VALUE/ IMPACTLOW EFFORT
High VALUE/ IMPACTLOW EFFORT
High VALUE/ IMPACTHigh EFFORT
LOW VALUE/ IMPACTHigh EFFORT
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FLIP THE MODEL
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ORENCUMBERED EMPOWERED
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Question:WHAT’s BEEN MOST VALUABLE FROM THIS
LAST BLOCK?
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KEY LESSONS
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SAYING NO IS KEY
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CREATE A FILTER
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THE RIGHT HABITS
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PERFECTION IS LESS
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40 PRINCIPLES
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WHAT NEXT?
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calendly.com/stewbell/audit