Using Survey Monkey

David E. Nettles

EDU652: Instructional Design & Delivery (MJD1329A)

Professor Lisa Marie Johnson

August 18, 2013

First Step – Join…

1. Go to http://www.survey.monkey.com and join for free

2. Create a user name and password

3. Explore the various learning resources available to create an effective survey:

• 5 Tips for Writing a Great Survey

• Frequently Asked Questions

• Survey Services

Home Page

After you have registered with Survey

Monkey, you can jump right in!

To begin, click the “Create Survey”

button…

Give your survey a title and add your

company name if desired…

Click to continue…

Name Your Survey

Create Your Look

Use the drop down menu to explore

the different color options.

Remember, the Pro Plan has

additional features such as uploading

your company logo.

Click to continue…

Select Your Questions

You may select up to 10 questions

free of charge from a wide variety of

industries and interests.

For example, the Human Resource

category provides questions to

address different survey needs

Click to continue…

Survey Monkey also allows you to

create custom questions and

responses.

Questions can be multiple choice, or

a variety of other response options.

Select Your Questions

For example, responses can reflect

frequency, monetary values, etc.

Custom inquiries are added directly

to your other question selections.

Click to continue…

Preview Your Survey

Click on “Preview” to see how your

survey will appear to your

participants.

Select “Send Survey” if you are ready

to begin the process…

Click to continue…

Survey Monkey will generate a

custom link to your survey which can

be added to any email or webpage.

That’s it! Your survey is ready to go…

Send Your Survey

Since we have explored the functionality of Survey Monkey, you have some additional things to consider…

What are the survey goals?

What kinds of questions will you use?

Should the questions have a sequence?

Will you request other forms of feedback?

How will the survey results be processed and used?

What Else Does a Survey Need?

Questions Goals and TypesLike creating questions for a test, if your purpose is undefined your survey will not be successful (Horton, 2011).

Good reasons:

Gauge progress

Reinforcement

Apply learning

Collect Feedback

Determine skills and knowledge for improved efficiency

Good

questions:

True/False

Multiple choice/response

Matching

Sequence

Custom

Composition

Deeper

questions:

Introspective

Retrospective

Hypothetical

Click icon to hear narrative

FeedbackSurvey respondents often provide additional details, questions or concerns if given the opportunity. To enhance the effectiveness of this feedback, provide examples of appropriate responses…

Feedback provides redirection and/or reinforcement in a way that can be both heard and acted upon. Feedback is the information that helps individuals to adjust behavior (Trenholm, 2011).

Feedback should be:

Timely – Provided while still relevant

Specific – Explains current and desired performance

Ongoing – Reflects effective learning partnership

Balanced – Redirective and reinforcing

Performance based – not personal

ResultsFor successful survey responses, allow sufficient time to encourage participation. Monitor survey progress and review results to determine response rate and specific trends. Depending on the subject (e.g. leadership, communication, teambuilding, etc.), results may lag behind changes in behavior (Kirkpatrick, 2006).

Identify symptoms that indicate:

Questions with higher/lower than average success rates

Questions without responses

Number of questions remaining

Time required to complete survey

Low response rates

SummarySurveys can be conducted through written questionnaires, interviews, and online resources such as Survey Monkey to gather and code responses (Trenholm, 2011). However, creating a survey does not guarantee a high response rate or effective results.

Best Practices:

Begin by establishing the goal of the survey.

Ask a sufficient number and variety of questions to provide accurate data.

Use effective sequencing to stimulate cognitive processing.

Clarify what effective feedback should look like.

Monitor results throughout the process.

Horton, W. (2011). E-learning by design (2nd ed.). San

Francisco, CA: John Wiley and Sons

Kirkpatrick, D. L., Kirkpatrick, J. D. (2006). Evaluating training

programs (3rd ed.). San Francisco, CA: Berrett & Koehler.

Trenholm, S. (2011). Thinking through communication (6th ed.).

New York: Allyn & Bacon

reference