NetLibrary Promoting & Marketing NetLibrary to your users
description
Transcript of NetLibrary Promoting & Marketing NetLibrary to your users
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OCLC Online Computer Library Center
NetLibrary Promoting & Marketing NetLibrary to your users
Description:
Topics: Promotional tools and resources for marketing NetLibrary eBooks and eAudiobooks; how to use marketing materials; and how to develop a strategy to reach your patrons.
Intended audience: Marketing Staff
Length: 90 minutes
Nathan DowningField Implementation Specialist
& Training Developer, OCLC Last updated: October 4, 2007
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OCLC Online Computer Library Center
Promoting eAudiobooks
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OCLC Online Computer Library Center
Promote Availability of Your Collection
On your website
Front page
Electronic Resources page
Catalog entry page
Everywhere else!
Inside your library
Local schools
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
Poll
Have you received your free NetLibrary Marketing Kit?
Yes
No, but would like to get one
No, I don’t need one
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OCLC Online Computer Library Center
Poll
Do have any materials displayed in your library promoting NetLibrary?
Yes
No
No, but plan to soon!
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OCLC Online Computer Library Center
Poll
Does your library have their own website that you can add stuff to?
Yes
No, we do not have a website
No, we have a website, but it is maintained by someone else (city, county, or etc.)
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OCLC Online Computer Library Center
Librarian Portal
www.netlibrary.org/Librarian
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OCLC Online Computer Library Center
Librarian Portal
www.netlibrary.org/Librarian
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OCLC Online Computer Library Center
Librarian Portal
www.netlibrary.org/Librarian
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
Librarian Portal
www.netlibrary.org/Librarian
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OCLC Online Computer Library Center
www.oclc.org/
netlibrary/
marketingkit
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OCLC Online Computer Library Center
www.oclc.org/
netlibrary/
marketingkit
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OCLC Online Computer Library Center
www.oclc.org/
netlibrary/
marketingkit
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OCLC Online Computer Library Center
www.oclc.org/
netlibrary/
marketingkit
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OCLC Online Computer Library Center
www.oclc.org/
netlibrary/
marketingkit
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OCLC Online Computer Library Center
www.oclc.org/
netlibrary/
marketingkit
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
Librarian Portal
www.netlibrary.org/Librarian
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OCLC Online Computer Library Center
Librarian Portal
www.netlibrary.org/Librarian
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OCLC Online Computer Library Centerwww.oclc.org/services/brochures/quickstarteaudiobooks.pdf
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OCLC Online Computer Library Centerwww.oclc.org/services/brochures/goingportable.pdf
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OCLC Online Computer Library Center
Getting to successwith NetLibrary
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OCLC Online Computer Library Center
Getting to success with NetLibraryYour personal checklist
www.oclc.org/support/documentation/netlibrary/tips.htm
Have you loaded the NetLibrary MARC records?
Have you promoted NetLibrary eAudiobooks?
Do you have a remote access method for your patrons?
Have you been successful in listening to an eAudiobook yourself? …your staff?
Based on our experience assisting NetLibrary clients, we have identified several key factors that are critical to
a successful implementation.
Based on our experience assisting NetLibrary clients, we have identified several key factors that are critical to
a successful implementation.
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OCLC Online Computer Library Centerwww.oclc.org/support/training/netlibrary/successlive/default.htm
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OCLC Online Computer Library Center
http://library.netlibrary.com/TechTips.aspx
NetLibrary Usage ReportMeasuring success
Run real-time usage reports for all your NetLibrary eAudiobook
activity to measure your success.
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OCLC Online Computer Library Center
Poll
Have you successfully downloaded and transferred an eAudiobook to a portable device?
Yes
No, but plan to soon
No, I do not have a portable device
I tried but was unsuccessfull
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OCLC Online Computer Library Center
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OCLC Online Computer Library Center
MP3 Players
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OCLC Online Computer Library Center
MP3 Players
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OCLC Online Computer Library Center
MP3 Players
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OCLC Online Computer Library Center
Field Implementation & Training
Follow up questions about this session and the materials
Nathan DowningField Implementation Specialist
& Training Developer, OCLC
800-848-5878 ext. 5308
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OCLC Online Computer Library Center
Thank you!
Questions?