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Netherlands as a circular hotspot webinar (@ Disruptive Innovation Festival, hosted by the Ellen...
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Transcript of Netherlands as a circular hotspot webinar (@ Disruptive Innovation Festival, hosted by the Ellen...
Disruptive Innovation Festival webinar by Guido Braam
Circle Economy
“A non-‐profit ac-on driven coopera-ve with a mission to speed up the transi-on towards the
inevitable circular economy.”
Introduction: Circle Economy
Circular economy reveals innovative potential
“Entrepreneurs are the ones filling the gaps and failures in society” Michael Porter
Shifting from compliance, via efficiency to opportunities for value creation
5
Risk Compliance Cost reduc=on
Eco-‐Efficiency
Systems level Innova.on
Value crea.on
Sustainability focus
Environmental focus
Circular focus
Company maturity
Visioning the circular economy 1. All materials are cycled infinitely (at least
theore=cally) 2. All energy is derived from renewable or
otherwise sustainable sources 3. Human ac=vi=es support/strengthen
ecosystems and the rebuilding of natural capital
4. Human ac=vi=es support/ strengthen a cohesive society and culture
5. Human ac=vi=es support/ strengthen human health and happiness
6. Resources are used to generate value (financial and other forms)
Origin of the idea
Mariana Mazzucato: The entrepreneurial state Lynda GraTon: Hotspots
Sources of inspiration
Why do we want this? For the Netherlands • Make our economy flourish and create jobs • Have a na.onally shared dream
For the world • Commit ourselves to do our utmost best to
live within the planetary boundaries • Challenge the rest of the world to do the
same
Why do we want this?
Why the Netherlands?
Why the Netherlands
Source: PBL
According to MarketingTribune 2008: • High adaptation of innovative products • Solid knowledge- and infrastructure for supporting
R&D • High level design and product development agencies
Why the Netherlands?
How are we making this happen?
Star.ng a na.onal program Together with a broad coali=on (RACE) we are looking for leverage points – places where we can create big impact with a small ac=on Ministery of enviroment and infrastructure, Economic affairs, INSID, MVO Nederland, Het Groene Brein, IMSA, De Groene Zaak, Accelera=o, Circle Economy.
Nevertheless, dream big! Iconic circular examples showing mainstream the promise of the circular economy
A Circular Investment Strategy
Challenges • Logical, but complex mul=stakeholder process • Vested interest • Poli=cal leadership • Compliance to EU policy • Cynicism
Finally become world champion We want to be the world champion…. for once
Thank you!
Questions? [email protected]