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Netflix Business Model Innovation Explained
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www.bmilab.com Netflix: watch TV shows & movies anytime, anywhere Discover how to innovate YOUR Business with the 55 Business Model Patterns Based on the St Gallen Business Model Navigator
Transcript of Netflix Business Model Innovation Explained
www.bmilab.com
Netflix: watch TV shows & movies anytime, anywhere
Discover how to innovate YOUR Business
with the 55 Business Model Patterns
Based on the St Gallen Business Model Navigator
www.bmilab.com
Did you know that 90% of the most
successful companies are based on
only 55 Business Model Patterns?
That means that innovation is mostly
built on the recombination of
already existing ideas.
Want to learn more about the
patterns and the process? Check out
our Uber Slideshare
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First, see how movie rentals used to work
WHO WHAT
HOW WHY
- People looking for
entertainment in their free time
- People that missed a certain
movie in the theaters
- Movie rental store
- DVDs are rented according to
availability at the store
- Store offers movies months
after exhibition in movie
theatres
- Customer picks up and
returns DVDs in the store
- One time sign up fee
- Fee for rented movie
- Penalty fee for delayed
return
- Sales of popcorn and candy
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Now, Meet Netflix!
WHO WHAT
HOW WHY
- People looking for
entertainment
- TV series fans
- Online streaming platform
that offers recently released
movies and TV series
- Offers exclusive series as
well
- Website and app
- Available in a large range of
devices
- Licensing agreement with
movie producers
- Monthly fee
- No charge per movie
watched
- Low operational costs
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#11 The Digitalization Pattern
HOW NETFLIX DOES IT: Netflix offers an online platform instead of a physical store in which movies can be streamed instead of rented.
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#15 The Flatrate Pattern
HOW NETFLIX DOES IT: Netflix charges a monthly fee that allows the client to watch unlimited movies and TV shows
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#25 The Leverage Customer Data Pattern
HOW NETFLIX DOES IT: By keeping track of what every customer watches, Netflix algorithm selects movies that its users are more likely to enjoy and suggest a customized list to each one of them, enhancing customer experience
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WANT TO LEARN MORE?
Yes, we know, we only
gave you a small taste
of what’s to come!
And that was a piece of
cake, wasn’t it? Easy,
but delicious!
If you’re still hungry for
more…
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Visit www.bmi-lab.ch and discover more about Business
Model Innovation!
PS.: No real cake included! But more juicy information ;)
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WHERE DOES IT ALL COME FROM?
Of course, there was a
lot of research behind
the pattern cards
The result of it is this
book to the right: The
Business Model
Navigator!by Oliver Gassmann, Karolin
Frankenberger & Michaela Csik
