NetApp Manageability Software Family

NetApp Manageability Software Family

Sales Training Presentation

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Sales Training Content

Objectives

Why should you care?

Value proposition

Capabilities

Competition

Resources

Summary


Manageability Software Objectives & Strategies

Objectives: 1. Deliver highest productivity and flexibility to

IT workflows for data as well as storage management.

2. Establish industry recognition for manageability software.

Strategies:1. Innovative and easy-to-use tools that solve

major IT challenges.2. Integrate with key partner (App. and SRM,

Sys. Mgt.) solutions.3. Participate in key standards.


Why Should You Care?

For Prospective Opportunities: – NetApp Manageability Software Family

provides a substantial value over the competition, which leads to:

• A higher winning percentage • A faster sales cycle • Less need to discount.

For Existing Customers: – NetApp Manageability Software Family enables

customers to realize major benefits, which leads to:

• Higher retention - users build their processes around these tools so switching out NetApp is harder.


Who to call on? & What to look for?

Target Audience:– IT Director Operations / Infrastructure and their teams

(managers and admins)– Especially dedicated storage teams (buying center where

there is one)

Customers with:– NetApp storage solutions– Productivity challenges in data centers– Need to improve application service levels– Large data centers and mixed storage

Opportunity:– Enables new deals. Make this a part of all your deals. – Uplifts deal size. This is money on the table. $10K to

$150K and higher.– Win with industry’s best App. integration

• Eg: Only vendor who can manage out of Oracle ASM• For deals such as Exchange with 50K to 400K seat.

– New approach gives you an edge to overcome EMC FUD. (NetApp management of large number of systems)

– (Help you make your quota)


NetApp Manageability Software

Focus:– To deliver the highest productivity and

flexibility to IT operations

Approach:– Deliver best in class data and storage

management– Integrate with partner solutions– Actively support key standards


IT Customer’s Manageability Challenges

CIOCIO

AppsAdminApps

Admin

ServerAdminServerAdmin

StorageAdmin

StorageAdmin

IT ManagerIT Manager

“I need to reduce IT costs and improve service levels to users”

“I need to enhance application service levels and reduce interdependencies with other admins”

“I need to quickly provision storage without the need to learn storage skills”

“I need to reduce interruptions and be able to focus on asset utilization, performance and RPO & RTO”

“I need to improve efficiency, utilization and data availability”


Traditional Approach – Ineffective in Solving Challenges

Storage Admin

Application Admin

Server Admin

Storage Services

Centralized Management


NetApp’s Approach - Dramatically Simplify IT Operations

Virtualization, Snapshots, Clones, Remote Mirror, etc.

Integration & Automation

Datasets & Policies

Integrated Data Management (IDM) significantly improves IT productivity & flexibility

Server Based ManageabilityServer Based Manageability

Application Based ManageabilityApplication Based Manageability

Storage ManageabilityStorage Manageability


Traditional Storage Mgt. - Focused on what?

Too many drive letter mappings?Too many drive letter mappings?

Troubleshooting?Troubleshooting?

Manual mapping of data to storage?


Recoveringlost files?Recoveringlost files?

Acting as a help desk???Acting as a help desk???

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20 % Of time spent on

tasks with

80% of the value


tasks with

80% of the value

80% of time spent on

tasks with

20% of Value


tasks with

20% of Value

Spending more time on high-value activitiesSpending more time on high-value activities

Storage Consolidation

Data Migration

Storage Utilization

STORAGE

OPTIMIZATION

Load balancing

Performance

Optimization

PERFORMANCE

MANAGEMENT

DR Planning

Data Protection

Availability Management

BUSINESS

CONTINUITY

Storage Tiering

Regulatory

Compliance

Data Archiving

DATA LIFE CYCLE

MANAGEMENT








Traditional Storage Mgt. - Focused on what?

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tasks with

80% of the value


tasks with

80% of the value


tasks with

20% of Value


tasks with

20% of Value



Data Migration

Storage Utilization

STORAGE

OPTIMIZATION

Load balancing

Performance

Optimization

PERFORMANCE

MANAGEMENT

DR Planning

Data Protection


BUSINESS

CONTINUITY

Storage Tiering

Regulatory

Compliance

Data Archiving

DATA LIFE CYCLE

MANAGEMENT


NetApp’s Storage Mgt – Focused on High-Value



Data Migration

Storage Utilization

STORAGE

OPTIMIZATION

Load balancing

Performance

Optimization

PERFORMANCE

MANAGEMENT

DR Planning

Data Protection


BUSINESS

CONTINUITY

Storage Tiering

Regulatory

Compliance

Data Archiving

DATA LIFE CYCLE

MANAGEMENT







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tasks with

80% of the value


tasks with

80% of the value


tasks with

20% of Value


tasks with

20% of Value


Provisioning The Easy Way

1. Need More table space2. Check for more space on the File System3. Contact Sys admin4. Create a new data file 5. Expand the table space

1. Need More table space2. Check for more space on the File System3. Contact Sys admin4. Create a new data file 5. Expand the table space

6. Check for more space on the server7. Contact storage admin8. Inform the server that new storage is available9. Expand the volume group10. Expand the file system11. Contact App admin

6. Check for more space on the server7. Contact storage admin8. Inform the server that new storage is available9. Expand the volume group10. Expand the file system11. Contact App admin

12. Provision New RAID group13. Provision new LUN(s) for application14. Assign the LUN(s) to the application server HBA(s)15. Adjust LUN security16. Find available target for point-in-time17. Find available target for remote copy18. Match source / target pairs 19. Contact sys admin

12. Provision New RAID group13. Provision new LUN(s) for application14. Assign the LUN(s) to the application server HBA(s)15. Adjust LUN security16. Find available target for point-in-time17. Find available target for remote copy18. Match source / target pairs 19. Contact sys admin

Storage

Admin

App

Admin

Server

Admin

2. Check for more space on the File System3. Provision more space based on pre-set

policies using a wizard

2. Check for more space on the File System3. Provision more space based on pre-set

policies using a wizard

1. Need More table space1. Need More table space

Total time in a year to provision 10 servers each weekTotal time in a year to provision 10 servers each week

17 hours17 hours260 hours260 hours

Traditional Way NetApp Way


Cloning for Test & Development

1. Prepare target system volumes for the database files and database file system

2. Shutdown source database or put database into online backup mode

3. Copy Data file to the target system volumes

4. Repeat step 2 for each data file5. Restart the source database6. Copy the database file system to the

target system7. Configure the target system database

server8. Restart the new target database

server9. Roll forward redo logs if required

1. Prepare target system volumes for the database files and database file system

2. Shutdown source database or put database into online backup mode

3. Copy Data file to the target system volumes

4. Repeat step 2 for each data file5. Restart the source database6. Copy the database file system to the

target system7. Configure the target system database

server8. Restart the new target database

server9. Roll forward redo logs if required

1. Select the source clone2. Select target system3. Few clicks to submission

1. Select the source clone2. Select target system3. Few clicks to submission

Storage

Admin

DBA

Server

Admin

Traditional Approach NetApp Approach

Total time every year for cloning 10 production systemsTotal time every year for cloning 10 production systems

9 hours9 hours728 hours728 hours


Introducing – NetApp Manageability Software Family

Integrated Data Management and Holistic Solution

Application-consistent data management

Simplified Windows and UNIX data management

Task execution with logical views of data management

Policy-based controls and comprehensive storage management

Delivering the Highest Productivity and FlexibilityDelivering the Highest Productivity and Flexibility


Introducing – Application Suite

SnapManager products provide Integrated Data Management for SQL Server and Oracle databases and for Microsoft Exchange

Provides application admins and DBAs the ability to manage their own data in order to achieve:

– Application consistent snapshots

– Recovery of data in case of errors or disaster

– Clone for Test and Dev


Introducing – Server Suite

SnapDrive products provide Integrated Data Management for Windows and UNIX environments

System Admins can provision storage faster and manage all of the server volume manager and file system dependencies

ApplianceWatch products simplify Manageability of NetApp systems within 3rd party ‘system management’ consoles like Tivoli, Openview, and MOM


Introducing – Data Suite

Business Continuance Option provides complete data protection management of Snapshots, SnapVault, SnapMirror, and OSSV

Data Migration Manager provides simple to use data migration between Windows and NetApp Storage systems.

Virtual File Manager enables an IT admin to setup and protect his file data. It enables data protection at the virtual namespace level with no need to worry about how the data is spread out.


Introducing – Storage Suite

Operations Manager (previously known as DFM) provides policy-based controls and comprehensive storage and infrastructure manageability for storage admins

File Storage Resource Manager provides file-based storage utilization reporting and analysis

SAN Manager enables visualization, efficient monitoring and manageability of fibre channel storage networks


Tier 1 Application Integration

Oracle– Enterprise Manager Integration– Collaboration Suite Integration

SAP AG 2004, Adaptive Computing, 01-Dec-2004 / slide 13

SystemLandscapeDirectory


Partner Solutions(e.g. FSC Triole, HP Adaptive Enterprise, IBM On Demand, SUN N1…)


Solution Manager /

CCMS

Solution Manager /

CCMS

Adaptive Computing Virtualization Layer(Controller Command Interface, Agents, etc.)


application layer

computinginfrastructure layer

SAP

Partner

ComputingComputing StorageStorage NetworkNetwork

AdaptiveComputingController


Adaptive Computing and the partner solutions

SAP AG 2004, Adaptive Computing, 01-Dec-2004 / slide 13





Solution Manager /

CCMS

Solution Manager /

CCMS



application layer

computinginfrastructure layer

SAP

Partner

ComputingComputing StorageStorage NetworkNetwork



Adaptive Computing and the partner solutions

SAP– Adaptive Computing Integration


SRM Product Integration

Symantec CCStor

IBM TPC

HP AppIQ

CA BrightStor

EMC ECC


Open API’s & Standards Support

ManageONTAP Program– Open access to partners since June, 2003– More than 100 participating vendors– Covers access to entire NetApp core infrastructure

SMI-S– Part of SNIA– Working on common interface for interoperable storage

networking

Aperi– An open source community focused on open-standards-

based storage infrastructure software


“NetApp has helped us deliver full enterprise solutions to our customers. The technology is not wait-and-see — it’s delivered, stable, and supported.” - Telstra

“NetApp has helped us deliver full enterprise solutions to our customers. The technology is not wait-and-see — it’s delivered, stable, and supported.” - Telstra

Data Center Proven at Telstra

Environment: 18 mission critical applications

Nearly 6000 servers

Over 3 PB of NetApp storage

Several new projects activated every week

Australia’s largest full-service telecommunications company

Results: Consolidation reduced admin load from 50 to 3

38% lower cost than alternative

Storage utilization up 75%

Email and Database recovery in minutes

Project deployment & activation times reduced by up to 90%


Case Study: ARUP

Global engineering consultancy with 7000 employees working on

projects in 160 countries

Background:– 32 Exchange servers– Rapid collaboration across geographic

boundaries via email – Deadline driven – late designs incur

penaltiesChallenges:

– Improve data availability - Server outage takes 18-24 hours to recover

Solution: – Consolidate 32 separate e-mail and data

servers on NetApp storage– manageability tools delivered high data

availability as well as productivity

“We count on the NetApp solution for around-the-clock mail service. We recently completed an Exchange recovery in just 25 minutes—that’s compared to the 24 hours that it would have previously taken.” Martin Cooper, CTO, ARUP

“We count on the NetApp solution for around-the-clock mail service. We recently completed an Exchange recovery in just 25 minutes—that’s compared to the 24 hours that it would have previously taken.” Martin Cooper, CTO, ARUP


Tools, Resources and Contacts

Management software sales tools– Data Sheets, Customer & Sales training presentations, White Paper, Flash

Demos

Integrated Data Management whitepaper

DFM sizing guide, customer evaluation and demo:– http://mktg-web.corp.netapp.com/products/software/storagemgmt/prod/dfmeval.

html

Management Software Info via SalesEdge– http://mktg-web.corp.netapp.com/products/...........

People to Contact:

– Field Technology Lead: Mike Shea, Flannery– Product Managers: Steve Hindman, Cindy Cui, Subbiah

Sundaram– Technical Marketing Engineers: James Lanson, Brent Underwood– Product Marketing Managers: Dipesh Patel, VS Joshi– Professional Services: Juergen Urbanski, Rick DeTurk

http://mktg-web.corp.netapp.com/products/software/storagemgmt/prod/dfmeval.html

http://mktg-web.corp.netapp.com/products/software/storagemgmt/prod/dfmeval.html

http://mktg-web.corp.netapp.com/products/


Summary

Integrated Data Management (IDM) approach delivers substantial benefits across IT

Holistic solution to managing data not just storage

Delivers highest productivity and increased flexibility

Tight integration with key Tier 1 apps and SRM partners

Active support for industry standards

NetApp manageability software is proven in data centers

Deliver the promise “Simplifying Data Management”Deliver the promise “Simplifying Data Management”

Thank You

NetApp Manageability Software Family

Documents

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