Netadge 20150706
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Transcript of Netadge 20150706
![Page 1: Netadge 20150706](https://reader030.fdocuments.us/reader030/viewer/2022032504/55c25a85bb61ebb3098b4685/html5/thumbnails/1.jpg)
THE MOBILE FIRST DSP
May 2015
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AGENDA
‣ Introductions
‣ The Big Bang– Mobile Rising
‣ The netADge adVANtage
‣ Demo and Q&A
‣ Next Steps
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THE BIG BANGMOBILE RISING
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ANYTIME, ANYWHERE, ANYPLACE, ALWAYS ON
SPENDING TIME WITH FAMILY
22%
LYING IN BED
67%
IN THE BATHROOM
19%
WAITING FOR SOMETHING
47%
WHILE SHOPPING
15%
WHILE WATCHING TV
39%
AT SOCIAL GATHERINGS
15%
WHILE COMMUTING
25%
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MOBILE TOUCHES EVERY POINT OF PURCHASE CYCLE
INFLUENCED YOU TO BUY
VIA YOUR MOBILE
14%
INFLUENCED YOUR
IN-STORE PURCHASE
11%
CAUSED YOU TO
RECONSIDER
A PRODUCT
13%
HELPED YOU FIND SOMETHI
NG NEARBY
26%
PROVIDED YOU WITH
A BETTER OPTION
23%
INTRODUCED YOU TO SOMETHIN
G NEW
42%
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MOBILE OFTEN OUT-PERFORMS PC ADS
Average CTR,
Finance
Industry
Mobile Ads
39
%
Non-Mobile Ads
9%
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MARKETPLACE IS CONSOLIDATING
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IN-APP ADS TO SURPASS PC DISPLAY ADS BY 2017Online Advertising and Mobile App Revenue in Key Countries:* 2013
to 2017
Source: App Annie
* Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, United Kingdom, & United States
** Other PC Advertising includes online rich media, video, and classified advertising
Source: IDC
IND
EX
ED
RE
VE
NU
E
PC Online Display
Advertising
Mobile Display
Advertising
Mobile In-App
Advertising
50
25
0
2013 2017
1.3x 3.7x 3.8x
2013 2017 2013 2017
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MOBILE MESSAGING IS THE NEW SOCIAL MEDIA
* Messaging apps: WhatsApp, Messenger, LINE, WeChat, Social apps: Facebook, Twitter,
Linkedin, Instagram
2,500
2,000
1,500
1,00
500
0
MIL
LIO
NS
OF
US
ER
S
4Q11 4Q12 4Q13 4Q14
Big 4 Messaging Apps Big 4 Social NetworksMessaging Apps Are on
the Brink of Overtaking
Social Networks in User
Numbers*
BI Intelligence
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US MOBILE AD SPEND SPANS ALL VERTICALS
$370 $770
$4 090
$2 200
$1 850
$1 680
$1 260
$1 250
$1 140
$1 540 $370: Health & Pharmaceuticals
$770: Other
$4,090: Retail
$2,200: Finance
$1,850: Automotive
$1,680: Telecom
$1,260: CPG
$1,250: Travel
$1,140: Technology
$1,540: Media & Entertainment
$ MILLIONS
TOTAL: $17.73 BILLION
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MOBILE AND VIDEO DRIVE RTB GROWTH
$2,9 $3,8$4,9
$6,5 $7,1 $7,5$0,1
$0,5$1,4
$2,9
$4,9
$6,8
$0,1
$0,5
$1,1
$2,0
$3,1
$3,9
$0,0
$2,0
$4,0
$6,0
$8,0
$10,0
$12,0
$14,0
$16,0
$18,0
$20,0
2013 2014E 2015E 2016E 2017E 2018E
Desktop Display Mobile VideoForecast: Real-Time Bidding Digital Ad Sales (U.S.)
Note: Includes directly and indirectly sold ad inventory
Source: BI Intelligence Estimates, IDC
BI Intelligence
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WHY BUYERS LOVE MOBILE RTB
Lower CPMs Speed Targeting
EFFICIENCY
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TRENDS AND OBSERVATIONS‣ Mobile advertising doubled its share of spend in last 12
months
‣ Better tracking and increases in rich media/native/in-stream advertising, private marketplace/direct deals and cross-device tracking are driving growth
‣ RTB and better performance metrics also driving growth.
‣ Mobile-first native formats are more engaging and perform better than banners across all audiences
‣ Mobile now considered a layer across all channels rather than a channel
‣ Time to give mobile more focus is NOW
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THE NETADGE ADVANTAGE ?We’ve thought of eVERything.
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BACKGROUND‣ Mobile technology company founded in 2003
‣ Largest and fastest growing mobile DSP in France
‣ Over 100 billion impressions per month,
‣ Data Centers in Europe and America.
‣ Scalable, SAS platform with open APIs
‣ Open RTB, M-RAID and VASt compliant
‣ Leader in geo fencing and weather personalization
‣ Simple fee structure
‣ Opening NYC office in Q1 2015
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THE MOBILE DSP THAT’S ALSO A DMP‣ Manage, host and analyze
campaign data
‣ Open APIs allow easy extraction, ingestion and management of 1st party data, 3rd party data and list management
‣ Create your own targeting segments
‣ Model and target look-a-likes
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TARGETING & RETARGETING MADE EASY
Create as many segments as necessary for targeting and/or retargeting using first party data:
‣ Either extracted IDs from previous campaigns (viewers, clickers or event clickers and whatever tagged events are requested)
‣ Or IDs ingested from advertiser’s own CRM
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RIGHT TIME, RIGHT PLACE, RIGHT MESSAGE
In addition to content, device, user, language, location, OS and other established criteria, netADge provides over 40 filters, including day-part, geo-fencing and weather targeting*.
*
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AGNOSTIC CONVERSION TRACKING‣ Supports all 3rd party trackers and
macros available on the market, either through certified integrated processes or open APIs
‣ ROI tracking and redirect ad serving, either through the 3rd
parties enablers certified integrated process or using neADge’s open S2S easy connect interface
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FLEXIBLE APPROACH TO AD AND CONTENT DELIVERY‣ Customers control the operation of the algorithm according
to their priorities: time, frequency capping , volume and / or KPI
‣ Serves all certified mobile ad creative units and calls-to-action:
• Banners
• VAST Video
• Private Marketplace
• Rich Media (3rd party certified)
• HTML-5
• Native
• Click to Call
• Drive to Store
• App Install
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ROBUST REPORTING AND OPTIMIZATION‣ Machine learning drives efficient optimization of audience,
creative messaging and pacing across CPMs, CPCs, CPIs and CPAs for campaign duration
‣ Forecasting, inventory avails, post campaign analytics and other advanced features are supported either directly or via partnership
‣ Granular dashboard tracks everything
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UNSURPASSED GLOBAL REACH
Billions of IMPYear
1000+
Numberof Countries
120+
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UNRIVALED EXPERIENCEWORLD WIDE
Campaigns
5000+
Customers
300+
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+
PREMIUM AUDIENCE AND INVENTORY PARTNERS
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THE NETADGE ADVANTAGEAUDIENCE • Apps 1st
• Global inventory and large volume
TRACKING • Manufacturers ID’s management
• Compatibility and certification on multiple trackers
SEGMENTATION • Demo
• Behavioral
• Interest
• Mobile/tablets and Apps vs. sites
• Mobile OS’s
• Geo-fencing (Lat/Long) = Place
• Environmental
• Advanced Day parting = Moment
PERFORMANCE • Budget pacing
• Frequency capping
DATA • 1st party data injection, extraction and management easy
• 3rd party data open, Click on (TV synch), TvTY and Exelate coming Q1
RETARGETING • Manufacturers ID’s recognition and management
• List and segment creation
OPTIMIZATION
ALGORITHM
• Suitable for “mobile first” variables
FORMATS • Mobile sizes including banners, interstitials, “click to frame”, rich media (HTML5
MRAID) , native ads and videos (VAST)
• 3rd party CMS certification like Celtra
REPORTING AND
STATISTICS
• Real time reporting
• Statistics dashboards for optimization
• Predictive data