Net Tuesday Vancouver - November 2010 video
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Transcript of Net Tuesday Vancouver - November 2010 video
Sponsor
www.CreativeTechnology.org
Provided venue FREE for last month and this month too.
Youtube IS online video - so use other services or host your own, but also put it on Youtube50% of internet users are watching online video at least once a week (USA)
Youtube nonprofit program
www.Youtube.com/nonprofits
Organisations must be registered under the Canada Income Tax Act, able to issue charitable receipts to donors, and exempt from income taxCan’t have focus on religion, politics, or be an educational institution
Page branding
Premium branding options
Call-to-action overlays
Call-to-action overlaysCan be annoying - use judiciously - shows up 10 seconds into video charity:water raised $10,000 in 24 hours during a testing phase of the Call-To-Action Overlay. (420,000 views NOW)
I’ve got a respectable 8% clickthru rate on some advocacy videos. http://www.youtube.com/watch?v=0SWs_2jVOc8
Annotations
This elaborate example has hard-coded graphics that are part of the video and then has the annotation tool marking up the graphics to make them link-able.
Subtitling
Youtube will do a machine transcription. It’s generally awful, but gives you the timing points to clean the file up.Now let Google do translation into any language.My example: http://blog.vandergiessen.ca/2010/04/11/how-to-add-captions-to-your-youtube-videos-in-english-and-french/
Choose your thumbnail
Versus
Replace the random frame as your promo image and upload an image of your choosing.
Other tips
• Keep it short. Big drop-off after 1 minute
• Planning to go viral? Be prepared for disappointment!
More resources
• http://www.nten.org/blog/2010/03/23/activating-your-youtube-audience-recording-and-links
• http://blog.vandergiessen.ca/2010/04/11/how-to-add-captions-to-your-youtube-videos-in-english-and-french/
Examples
• http://www.itgetsbetterproject.com/
• http://www.CharityWater.org
• Choose a Different Ending: http://www.youtube.com/watch?v=JFVkzYDNJqo
•
Our panelists
• Steve Anderson, OpenMedia.ca
• Devon Wong, David Suzuki Foundation
• Steve Rosenberg, Pull Focus film school
• April Smith, AHA MEDIA
Are you web ready?h"p://www.hollyhock.ca/cms/lectureseries.htmlAre You Web Ready? Key Learnings in Working Online for Change.Nov 9, 2010The internet is a powerful network that's crea4ng a fundamental shi8 in the way organiza4ons work, connect, engage and effect change. What quali4es and skills does your organiza4on need to make a bigger impact within this landscape? How can you achieve your mission by catalyzing the necessary shi8 towards openness, collabora4on and innova4on? Learn the frontline and behind-‐the-‐scenes strategies of highly successful organiza4ons and people-‐powered campaigns. This is an open forum where you will be exposed to the newest models and strategies for world-‐changing groups. Get 'web ready' with two veteran leaders.
Lauren Bacon is a partner at Raised Eyebrow Web Studio. Lauren’s work can be seen amongst some of the premier websites in the non-‐profit, government, and progressive business communi4es. www.raisedeyebrow.com.
Jason Mogus is the CEO of Communicopia, a digital agency that helps local and global social change organiza4ons become more open, collabora4ve, and ci4zen-‐driven by deeply embracing the web. www.communicopia.com LUNCHTIME (12:00 - 1:30 pm)Organic coffee and tea provided.UBC ROBSON SQUARE, VANCOUVER$15/$12 for non-profits, seniors & studentsTO REGISTER CALL UBC CONTINUING STUDIES: 604.822.1444
ReMixology 3
Fresh Media ReMixology 3Saturday, November 06, 2010 from 5:00 PM - 11:00 PM (PT)Vancouver, British Columbia
http://freshmedia.me/