Net neutralityanddpworld

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The battle over net neutrality And DP World Course Code:CSE-602 MIS Case Study

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Transcript of Net neutralityanddpworld

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The battle over net neutrality And DP World

Course Code:CSE-602

MIS Case Study

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SHANTO RAHMANBIT-0321

Presented by

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Content What is Internet? Internet Growth Trends Necessity of Emerging New Invention What is Net Neutrality? Roots of Network Neutrality Beginning of the Net Neutrality Economics of Network Neutrality Advantages of net neutrality Disadvantages of net neutrality Interactive Session DP World and SCM

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What is Internet?

The largest network of networks in the world.

Uses TCP/IP protocols and packet switching .

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How the Internet Works?

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ISP is what connects computer to the internet, which other computers and servers connect to via their ISP. There are several ways to connect to the ISP, which include using a dial-up modem over a phone line, cable, or satellite.

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Internet Growth Trends 1977: 111 hosts on Internet 1981: 213 hosts 1983: 562 hosts 1984: 1,000 hosts 1986: 5,000 hosts 1987: 10,000 hosts 1989: 100,000 hosts 1992: 1,000,000 hosts 2001: 150 – 175 million hosts 2002: over 200 million hosts IN 2010, about 80% of the planet involves to the

Internet

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Growth of Internet Hosts *Sept. 1969 - Sept. 2002

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

Time Period

No

. o

f H

os

ts

The Internet was not known as "The Internet" until January 1984, at which time there were 1000 hosts that were all converted over to using TCP/IP.

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Necessity of Emerging New Invention

Bit discrimination

Charging Internet users based on the

amount of transmission

capacity they use

Sluggish download speeds and

slow performance

Web growth

Making web communication fast without any

restriction

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Network Neutrality

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What is Net Neutrality?

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Receiver address

Content

Application

Service

Device

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Roots of Network Neutrality

Pointed towards the 1887 Act to Regulate

Commerce.

Rail lines were being accused of charging different fees based on the

content of the object

transported.

this law was to regulate the railroad

system.

11

proponents of network neutrality look towards this law as the foundation for network neutrality.

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James Madison-y creates the idea that all content is

created equal.

Internet companies like AT&T cannot give preferential treatment to

content companies

Example• Walmart.c

om cannot get better treatment than Hel-Mart.com

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Beginning of the Net Neutrality

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Increasing Net Speed without any special fees.

All websites should be treated equally, whether they are large corporate services or small personal blogs.

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Purpose of the Net Neutrality

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Net neutrality is a contested topic

The debate is between a group who believe it collaborative networking device and those who believe it should be a commercialized medium.

Challenge for policy makers and regulators is to convert definition into legislative and regulatory frameworks.

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Existing Benefits from Net Neutrality and Open Access

Competition Between Internet Service Providers and Internet Content providers

Risk to Innovation if Net Neutrality Factors are Abandoned

Market Power and the Supply and Demand for Technology and Internet Traffic

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Economics of Network Neutrality

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Internet Consumer

Some Content Application provider

Who'll be Really Benefited from Net Neutrality Regulation?

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No restrictions of content access on the internet

No Censorship

Dramatically decrease government control over the Internet

Capitalism

No Throttling

Privacy not invaded

Consistent internet access speed for all contents

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Advantages of net neutrality

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Restrictions/Censorship

Anti-Competition

MoneyIncrease in high latency

rate

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Disadvantages of net neutrality

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The Christian Coalition

MoveOn.org

Every major consumer group

The American Library Association

Microsoft

Google and Amazon.

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Supportive organization of net neutrality

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Companies think it is a policy avenue the company is no longer pursuing

do not think that new rules will hurt investment.

They believe it will spur innovation

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Reason for Supporting net neutrality

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Tweet AT & T Comcast

3M Bob Kahn Cisco

Competitive Enterprise Institute

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Greatest Enemies of Net Neutrality

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Interactive Session

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What is network neutrality?

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Case Studies: No restrictions

of any kind on access to content on the Web

No restrictions on downloads or uploads, and no restrictions on communication methods

Access will not be blocked, slowed down, or sped up depending on where that access is based or who owns the access point(s).

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Who’s in favor of net neutrality ? Who’s opposed? Why?

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Case Studies:

MoveOn.org The Christian Coalition

The American Library

Association

Every major consumer group

Google Amazon.com

In Favor

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Who’s Opposed:

Tweet AT & T Comcast

3M Bob Kahn Cisco

Competitive Enterprise Institute

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Case Studies:

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Reason for opposing the net neutrality

Removes the incentive for

network providers

Comcast reported that illegal file

sharing of copyrighted material was

consuming 50 percent of its

network capacity.

The company posits that if network

transmission rates were slower for this

type of content, users would be less likely to download

or access it.

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Case Studies:

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Are you in favor of legislation enforcing network neutrality? Why or why not?

Yes

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Rea

son

Price differentials

Speed

Censorship

Discrimination by carriers

Case Studies:

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• DP World is a market leader in the global marine terminal industry.

• 50 marine terminals across 31 countries

• Expansion to meet future customer needs

• Team of 30,000 staff

• Top 3 Global Operator

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Awards:

2009 Asian Freight & Supply Chain Awards (AFSCA)• Best Global Terminal Operating Company – DP World• Best Seaport in Middle East – Jebel Ali

2008 Annual Supply Chain & Transport Awards (SCATA)• Port Authority and Terminal Operator of the year.

2006 Lloyd’s List “Global Port Operator” of the year

2006 Middle East Logistics Awards

Jebel Ali Best Seaport and Best Container Terminal

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Values» Commitment to people and customers» Profitable global growth» Responsible corporate and personal behaviour» Excellence and innovation

VisionSustainable value through global growth, service and excellence.

MissionA global approach to a local business environment where excellence,

innovation and profitability drive core business philosophy of exceptional customer service.

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Problem Faced by DP World

Inappropriate Tracking of Containers

Less of reliability

Traffic congestion to entry points

Less of security

Containers turnaround

delays introduced

by

lengthy procedures

paper based-logistics. 

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Solution behind the Problems using IT

Enhance terminal capacity utilization

Electronic custom release of cargo

Electronic Data Interchange (EDI) reporting

2 way digital radio communications

“e-token” advanced booking system

loading  & unloading containers operate on Just-in-time principles

Improve container turnaround

RFID based container tracking system.

RFID technology was an effective way of increasing the efficiency of truck movements

through port access  gates.

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CRMService delivery

team

Warehouse 1,2,3….n

Loading company

Port NoVessel noRoute NoCustom

clearanceReceipt

Company website

Customer

Delivery Vehicle Space

Feedback free receipt

Sea freight

FeedbackJob no = close

General Flow

Process

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DP WORLD Advantage

Seamless connectivity possible

Eliminate traffic congestion

Eradicating a number of lengthy procedures

increase productivity at ports

improve customer satisfaction.

Online container tracking facility on the website.Customized train schedules to match Service schedule at the Gateway ports.

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Supply Chain Management(SCM)

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Active RFID tags are placed.

The unique tag ID number on the truck is read by RFID reader

At the gate, optical character recognition (OCR) system identifies different states of container

The system determine timing of the cargo to provide information for efficient pick up & drop off containers.

Finally the driver is given a receipt for the completed transaction.

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How RFID benefits DP World

Smoother + Faster + Effective in delivery of their containers at the terminal gate.

Reduced queues and congestions around gates.

Speed the entry and exits of trucks

Elimination of lengthy paper transaction & manual inspections

Save time, reduce costs and increases revenues.

For example, system can check whether the truck has booking and authority access to enter the port.

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Supply Chain management (SCM)

products are delivered efficiently.

Tracking of physical status

of goods, materials

management, warehouse and transportation

operations

SCM by using Radio

Frequency Identification

(RFID) technology in its

supply chain

Several competing RFID suppliers, global leader company

in active wireless

tracking system is selected. 

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Relationship between Net Neutrality and RFID Technology

RFID pose

s

some potentia

l

secu

rity

conce

rns t

o

users

Privacy might become a real issue due to potential for tracking the

movements and activities

Block

unauthorized

reading 

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Achievements of Supply Chain Execution (SCE)

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improves customer satisfaction through efficiency & enhancement of customer’s supply chain

Enhancement of customer supply chain are done through (smooth, fast & effective)

providing important information for pick-up & drop off of containers which determine whether truck is on time 

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