Net Neutrality Campaign

Terrence DavisRatipriya Suresh Communications StudioSecondary Project BookSpring 2011

project proposal

The World Wide Web is a free domain of information, replete with primary and secondary resources. Nothing comes without internet mobility anymore. When unknowingly taken away via payment plans and charges, the internet will no longer create the appeal it has today among general public and their routine habits. The internet has become a way of life. Regulating it would simply take away from its intended culture of user-friendly feasibility. Statistics and general data are so easily monitored today since internet use and connectivity are so easily accessible. Don’t tamper with something which already works.May Virtual Freedom Ring.

executive summary

ObjectiveIdentify the current debate and with the gorilla approach show support for Net-work Neutrality. The freedom to access any kind of content on the web without the fear of restrictions, limits, or tiered levels of admission. Our audience will understand that Network Neutrality is the guiding principle behind the freedom that web users enjoy online.

GoalsDemote the use of Internet Regulation with the use of hypothetical circum-stances under which the user may have to pay to peruse. Help audience under-stand what is and is not given free to the general user today. Provide a com-pelling visual presentation which pro-vokes audience to engage in solution oriented tasks to maintain Net Neutrality as is.

AudienceDifferent avenues of observers for an array of interaction.

research

What is the problem with the idea to abandon net neutrality? It is basically the idea that some data packages get favorable treatment and can be transmitted faster than others. In order to get this favor-able treatment for a certain website or service, one needs to pay extra – either the company or the con-sumer or both. Your internet pro-vider can essentially decide what kind of services and websites are more important. It is obvious that this has huge implications for dem-ocratic principles and basic rights. The internet could be transformed into a huge broadcasting channel for wealthy content providers. To illustrate the problem, have a look at the following images, and think carefully whether you want to have an internet that looks similar, as op-posed to promoting Virtual Freedom by maintaining Net Neutrality as is.

Imagine the world without the freedom of complete virtual access your ISP provides. Here is a glimpse of what additional charges may come your way if the internet is further regulated.

research

What is the problem with the idea to abandon net neutrality? Here are some illustrated reasons from which Virtual Freedom was created.

This image explains time as a commodity in context of the internet’s interface. There’s a connection visible between time in vs. investment out.

Net Neutrality places ALL web sites and services on the same level; that is, they ought to be treated as being the same by Internet service providers (ISPs) and mobile phone/cable/phone com-panies. Though this sounds logical, telecommunica-tions companies are leaning towards the other end of the spectrum. They think that web sites and services ought to be grouped into differ-ent categories so that they can apply various charging schemes.

research

Visual research included information graphics like this

one which models Net Neu-trality after modern dynamic

systems like traffic , kinetics, and business. The viewer

has a better understanding and analogy to the concepts behind Net Neutrality and its

current debate as a result.

One of the analogies, high-way traffic is modeled as a common dynamic system. All traffic should be treated equal and preferrably evenly distributed if not predictably distributed. At the end of the day, everyone must share the road or interface platform. There is a suggestion that a many-tiered (slow and fast lane) internet is the result of more regulation.

Observations from this sector show that advocates are more user based and high profile whereas the main opponents of Net Neutrality are larger hardware companies and members of the major cable and telecommunications industries.

Background/definition of Net Neutrality, which outlines the method of information portrayal.

analysis

Developing a mind map of our entire project allowed us to begin analyzing the prospects of the Virtual Freedom Movement’s Campaign and its counterparts. This basic mind map presents simplistic analysis and correlation thus beginning our sketch process.

analysis

Further analysis of internet usage continues as we survey a varied sample of people. Results portray involuntary dependence on the internet over many hours of daily routine. Internet service is bound to lose a plethora of these users, who do not expect to pay extra charges on top of their service provider.

Survey 1 of 3 A majority of internet users surveyed spend more than 5-10 hours on the internet daily. All surveyed participants use the internet for two hours or more hours according to this survey.

Survey 2 of 3

Survey 3 of 3

project map

To break down the components of our project, we mapped out ideas and thesis advocates that feed into the Virtual Campaign as pillars of support. Through this ideation process, a system is developed.

Each component feeds into the Virtual Freedom campaign. The ideation process commences as this integral platform is developed.

ProposalSummary

Research

Ana

lysi

s

Map

ping

Applications

Action

logo

prin

t

mediafa

cebo

ok

grap

hics

twitter

blog

email

contact

campaign letters

FCC speed test

applications: logo

The Virtual Freedom Movement’s identity is based on mobile computing and Wi-Fi, the newest frontier in networking. The parts of the logo include a succes-sion of bezier curves and the cell phone signal icon. The curves represent the signal from a wireless fidelity or WiFi signal, found on a laptop or mobile device, which allows internet connectivity with-out any wired connection. The cell phone signal icon aspect is repre-sents the mobile phones, which in the last few years, have gone from single-purpose devices to multi-tasking, social networking, web surfing machines, and even creat-ing WiFi networks for other mobile devices to use. Older style phones used that icon to bring attention to the signal bars next to it. The combination of the two aspects is meant to amplify the importance of these correlations.

applications: print

Sticker 1 of 33in x 3in

dual tone

Sticker 2 of 33in x 3in

dual tone

Sticker 3 of 33in x 3indual tone

Small Print 1 of 33in x 3indual tone

applications: print

Small Print 2 of 3

3in x 3indual tone

Small Print 3 of 3

3in x 3intri tone

Large Sticker 1 of 35in x 10indual tone

Large Sticker 2 of 35in x 10intri tone

Large Sticker 3 of 35in x 10intri tone

applications: print

Poster 1 of 48.5in x 11in

dual tone

function: promote, present, identify

Poster 2 of 48.5in x 11intri tone



dual tone


applications: print


tri tone


Mock up of print application in venue

bus vehicle wraptri tone



handball court dual tone


applications: print


residential dual tone


applications: media

Ideals and components of the Virtual Freedom Movement synthe-

size in the Project Blog. This plat-form presents a collaborative proj-

ect in efforts to inform the public about net neutrality, how important it is to its users like ourselves, and how large companies like Comcast

and Verizon are attempting to put an end to it for what else...profit.

The linked Virtual Freedom Face-book page, Twitter page, and Gmail

email also feed into the Project Blog. One can access RSS feeds

from and to all sources, again pro-moting Net Neutrality and Virtual

Freedom. Collaborate and fight to maintain what’s free to users today. Demand Progress. Visit our blog to see what others have to say about

the Virtual Freedom Campaign.

applications: media

BlogPhase 1 of 2Image 1 of 5

function: introducecampaign, generate

a social network, promote and present

virtualfreedom2011.tumblr.com


function: introducecampaign, generate a social network, promote and present



function: introducecampaign, generate a social network, promote and present


applications: media









Email

function: method of action,directed user method,promote [email protected]

Facebook

function: method of action,directed user method,promote campaignVirtual Freedom, RSS Feed

Admins:Terrence DavisRatipriya Suresh

Twitter

function: method of action,directed user method,promote campaignVirtual Freedom, live updates

Admins:Terrence DavisRatipriya Suresh

applications: media

To promote and present interactivity to the viewer, dynamic information graphics were created. These iterations build further from the Mind Map sketch analysis seen earlier. Not only can the viewer understand the connec-tion between various project components, but he or she will also realize how much each part serves the whole (in this case the Virtual Freedom Movement). Though the typography presents a vertical hierarchy, the connections and mannerisms eventually become the social network themselves. The nature of the strokes repre-sents direct and indirect idiosyncra-cies of users, all leading to Virtual Freedom. Without one, the others cannot exist. As project coordina-tors, we attempted to promote interdependence (not indepen-dence) amidst our own self-directed social network.

Information Graphic 1 of 5

connections among project components


mannerisms among project components

applications: media


mannerisms withinfacebook component


mannerisms withinblog component


impact of actionon entire campaign

You are the social network.No action. No network.

action

A formatted appeal both in letter and email body text was written with specific audiences in mind. These groups include highly sought after telecommunications researchers, Randolph J. Mayor and Thomas M. Lenard, part of Progress and Freedom Founda-tion, Pennsylvania State Senators, and Comcast. With the forthcoming complaint forms and directed com-munication, any user can send their inputs directly. By using our cam-paign method as a template, one should just modify his or her text and subsequently contribute to the system of the

To help us deal with your complaint efficiently, select the option that best relates to your complaint. This Federal Communications Commission Complaint Form is available through all of Virtual Freedom’s campaign media sources.

A directed user based scenario enables user to self-evaluate his/her local network in com-parison to other IP addresses nearby. A highly visual interface invaluable to impact the group participation of Virtual Free-dom.The Internet Speed Test.

Campaign for Net Neutrality

Virtual Freedom

301 S. Broad Street

Philadelphia, PA 19102

Tuesday, March 1, 2011

Dear ____________,

What started as a threat to mainstream has flourished today, forming a diaspora of business profitability. The Internet

thrives today connecting more networks together and providing reasonable service to all. Progress towards a mobile

environment necessitates facilitation of the concerns which arise due to internet blacklisting and copyright infringe-

ment. We ask you to consider these restraints which may solidify in the future and help us make possible The New

Movement - Virtual Freedom. All internet users, after paying for their provider and their provider only, deserve the

freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission.

Network Neutrality is the guiding principle behind the freedom that web users enjoy online. Without an open internet,

big corporations would have tight control over how we access websites and services. Please do your part to keep the

internet a cornerstone of freedom and opportunity.

Thank you for your time and consideration in this matter.

Sincerely yours,

Terrence Davis

Ratipriya Suresh

University of the Arts

Graphic/Web Design

email: [email protected]

blog: virtualfreedom.tumblr.com

phone: 484-477-7672

Campaign for Net Neutrality

Virtual Freedom

301 S. Broad Street

Philadelphia, PA 19102

Tuesday, March 1, 2011

Hello ____________,

We are currently Juniors at the University of the Arts in Philadelphia and would love to present our work to you.

The debate we have synthesized (which we lovingly call Virtual Freedom) to maintain Network Neutrality as is,

with your consideration, will make an impact to the general public. Please view our attached letter and Executive

Summary. Help us confirm that Net Neutrality is the guiding principle behind the freedom that web users enjoy

online. Feel free to contact us via email, blog, or phone to set up an appointment.

We appreciate and thank you for your time,

Terrence Davis

Ratipriya Suresh

University of the Arts

Graphic/Web Design

email: [email protected]

blog: virtualfreedom.tumblr.com

phone: 484-477-7672

action

Cover Letter

function:inform, promote

campaign, contact,directed user

communication,begin social network

Email Body Letter

function:inform, promote

campaign, contact,directed user

communicationbegin social network

All internet users...deserve the freedom to access any kind of content on the Web without the fear of restrictions, limits, or tiered levels of admission.

...cornerstone of freedom and opportunity.

Net Neutrality is the guiding principle behind the freedom that web users enjoy online.

Terrence DavisRatipriya SureshUniversity of the ArtsGraphic/Web Design

[email protected]

blog virtualfreedom.tumblr.com

phone 1484-477-7672

phone 2718-644-0490

Appointment ScheduleAppointments can be made via email, blog or phone. Project coordinators need at least 24 hours notice before a presentation.

contact

Net Neutrality Campaign

Documents

Transcript of Net Neutrality Campaign