1. The Three Customer Types

2. The ChallengesReach more potential studentsBe there before and when they searchCreate campaigns that are relevant and resonateInfluence earlier in the buying decisionImprove quality of responseCreate geographic specific campaignsOptimise the campaigns that generate best responseEnsure certain geographies do not dominate spendFocus spend on effective ads in real time 3. Data is King 4. Multi-Faculty Undergraduate CampaignsUniversity of Kent9 Schools1,250 Qualified Student Enquiries25% from Mobile Devices 5. Postgraduate MarketingUniversity of Glasgow2,109 Qualified Student Enquiries96% follow-up rate 6. Social Referral MarketingBangor UniversityCan you convert likes into future students?204 Qualified Student Enquirieslikes increased by 2,500 7. Alumni MarketingUniversity of HuddersfieldTargeted graduates globallyResponses gained from 42 countries1 in 5 students enquired 8. MBA MarketingNewcastle MBAAn awareness campaign across350 Qualified Student EnquiriesResulting in Distanced E-Learning Sign-Ups 9. In-Country Event MarketingUniversity of Greenwich600 likes to 45,000 in 9 months3,000 Qualified Student EnquiriesHighest Event AttendanceHighest YouTube Views 10. Course-Specific MarketingLSEExecutive Programmes632 keywords to generate over 10,000 responses 11. THE RESULTS...Mobile & Desktop entry uploads138% increase in viral reach240% increase in talking about 12. THE RESULTS1398 visits to the forum in first monthOnboarding strategyIntegrated into the page content 13. SUPPORTING THE SECTOR 14. Big TopSelf Service Application Creation, Single Click Publish to Multiple Platforms, MultimediaGallery, App and Theme Gallery, Student Enquiry Management Database and SplitTesting/Day Parting Campaign Tools 15. Select your App type Select your layout Select your themeCustomise appearance and add your content Publish to Facebook, microsite + mobile 16. Leads DatabaseManage any enquiry or submission, action and download theseresponses quickly and easily, market through to them and health score 17. Campaign Tools Optimise your App results with Split Testing and Day PartingDay PartingCreate app variations todisplay at certain times ofthe day or weekSplit TestingCreate multiple appvariations and test theirperformance against eachotherAutomatically merge the bestperforming/converting App 18. Thank youSteve Evanst: 01273 783 846e: steve@netnatives.comwww.netnatives.com@netnatives