Nestle.pptx
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IMC Campaign
Deepesh Sharma (111219)Nikhilesh Tiwari (111237)
Pradeep Shingala (111240)Anuj Avashia (111311)
Rohit Naidu (111342)
Industry facts
Chocolates and Confectionery Industry
NESTLE: Company History
• Established in 1867 founded by Henri Nestlé, a German
pharmacist, launched his Farine lactée, a combination of cow’s
milk, wheat flour and sugar, saving the life of a neighbour’s child.
• In 1912 began trading as The Nestlé Anglo-Swiss Condensed Milk
Company (Export) Limited, importing and selling finished
products in the Indian market.
• In 1961 the company setup its first factory in India , now it has
total 7 plants across country
KIT KAT Campaign Comparison
Kit Kat Advertisements
Other communication channels
Munch Campaign Comparison
Milky Bar Campaign Comparison
Bar OneCampaign
Comparison
The Future IMC Campaign