Nestle - Zaka (96)
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Transcript of Nestle - Zaka (96)
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Nestl and baby milk
Based on information fromBaby Milk Action
Baby Milk Action is the UK member of the
International Baby Food Action Network (IBFAN)
Consisting of over 200 groups in more than 100 countries.
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Font: GMI
September
2005
Who is Nestl?
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But.Nestl has a darker side
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Why does this matter?
Some 1.5 million children still die every year
because they are inappropriately fed
WHO 2001
"Marketing practices that undermine breastfeeding
are potentially hazardous wherever they are pursued:
in the developing world, WHO estimates that some
1.5 million children die each year because they are
not adequately breastfed. These facts are not indispute."
UNICEF
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1.5 million real lives
"Use my picture if it will help," said this mother at the
Childrens Hosptial, Islamabad, Pakistan. Photo:
UNICEF.
A baby dies every 30 seconds from unsafe bottle
feeding
The babies are twins: the child with the bottle is a girl -
she died the day after this photograph was taken - but
her brother was breastfed and thrived.
The mother was told that she wouldnt have enough
milk for both children, and so breastfed her son while
the grandmother bottle-fed her daughter. But she would
almost certainly have been able to feed both babies,since the more a baby suckles, the more milk is
produced.
UNICEF, Islamabad
Childrens Hospital,
Pakistan.
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The International Code
The aim of the International Code of
Marketing of Breastmilk Substitutes is
to:
contribute to the provision of safe
and adequate nutrition for infants, by
the protection and promotion of
breast-feeding and by ensuring the
proper use of breastmilk substitutes,
when these are necessary, on the
basis of adequate information andthrough appropriate marketing and
distribution.
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The Code
The code includes the following rules for companies like Nestl:
Baby food companies may not:
promote their products in hospitals, shops or to the general public
give free samples to mothers or free or subsidised supplies to hospitals ormaternity wards
give gifts to health workers or mothers
promote their products to health workers: any information provided bycompanies must contain only scientific and factual matters
promote foods or drinks for babies
give misleading information
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And.
There should be no contact between baby milk company sales
personnel and mothers.
Labels must be in a language understood by the mother and must
include a clear health warning.
Baby pictures may not be shown on baby milk labels.
The labels must not include language which idealises the use of the
product.
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Nestl breaks the rules ofThe Code
Monitoring results from 69
countries
2,000 rule brakes
Over 700 pictures
Nestl is responsible for
more rule breaks than anyother company!!
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Nestl inappropriately promotes
baby milk in poor countries!
Nestl breaks the rules in its marketing. In areas that
have a poor water supply and mothers do not have funds
to buy the products, this can be very harmful.
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Raising an intelligentchild is no longer adream use Nan
Advertising
Huge billboard in Taiwan
(2002-2003)
Growingmoments,Nestlemoments-Indonesia
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Gifts to mothers
I lovemy
Nestlmum
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Promotion to the medical profession
When closed, leaflet seems
to promote breastfeeding
When opened, a
different story
unfolds!
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Promotional gifts in health facilities
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In the health care system
Thailandproduct
promotion at
conferences
UAE
2004
diary
Indonesia
Hospital
sign
boardW
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Dangerous whole milk promotion!
Nido whole milk is displayed nextto the more expensive infant
formula in the baby food section
of pharmacies andsupermarkets.
This is dangerous for babies aswhole milk is not suitable for
them.
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SingaporeSouth Africa
"The only contact that I would say with themother is through the label."
Beverley Mirando,
Senior Policy Advisor, Nestl.
Debate at Nottingham University.
Targeting mothers
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How do you know who is telling the truth?
This Baby Milk Action
advertisement was challenged
before the UKs Advertising
Authority.
Baby Milk Action won the case!
What was said was found to be
truthful!
Nestle on the other hand lost thecase when their anti-boycott
advert was challenged by Baby
Milk Action!
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What Nestl need to do to stop the Campaign
1. Nestl must state in writing that it accepts that the International Code and
the subsequent, relevant World Health Assembly Resolutions are
minimum requirements for every country.
Basically: Agree to the rules
2. Nestl must acknowledge in writing that it needs to change its policy and
practice to bring them into line with the International Code and
Resolutions in every country (i.e. end its strategy of denial and deception).
Basically: Say it will stop breaking the rules
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And then.
3. Once Nestl has made its commitment to change clear, Baby Milk Action
will take the statements to the International Nestl Boycott Committee
(INBC) and suggest that we meet with Nestl to discuss its timetable for
making the changes.
Basically: Explain when it will stop breaking the rules
4. If IBFAN monitoring finds no violations from Nestl for 18 months, the
boycott will be called off.
Basically: If Nestl doesnt break the rules the boycott will stop!
Nestl has rejected this plan!
It will not do this!
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What can you do?
You have the power to stop
buying Nescaf (and other
Nestl products) until Nestlabides by the World Health
Assembly marketing
requirements for baby foods!
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www.babymilkaction.orgwww.myspace.com/babymilkaction
Learn more on the website