LEARNNG TODAY………………...

LEADING TOMORROW….

Introduction To Nestle .

Flavors Of Nestle Juice.

Competitor's analysis.

SWOT analysis of poly and Nestle juice .

Demand analysis.

Managerial techniques .

Conclusion.

Nestle is Swiss German word which means “Little nest which is its Trademark.

5th Largest company of the word according to its tern over.

Nestlé is a multinationalpackaged food company.

Henri Nestle was born on10th August 1814 was a German who immigrated to Switzerland.

In 1860’s Henri Nestle a Pharmacist a development a food for babes.

Nestle has 447 factories, operates in 194 countries, and employs around 333,000 people.

In 2011 Nestle was listed no:1 in global 500 world’s most profitable corporation.

HENRI NESTLE

NESTLE started in Pakistan 1988.

1990 NIDO,EVERY DAY,CRELAC.

1991 LACTOGENIC 1&2.

1994 NESCAFE 3 IN 1.

1999 FRUIT DROPS, NESTLE PURE LIFE

2009 NESTLE NECTOR 1OO% PURE.

Nestle in Pakistan has its branches following major cities.

Lahore

Islamabad

Faisalabad

Sheikhupura (Factory)

Karachi

Nestle Head Office in Pakistan is in Lahore, it also has registration in Lahore.

Nestle has divided the whole Pakistan in three Zones

Northern Zone Central Zone Southern Zone

Nestle has 8 regional offices in all over Pakistan, these offices work under their respective zonal offices.

Nestle has two factories in pakistan for the production of juice items.

One near sheikhupuranear Lahore (29 kilometers on Lahore sheikhupura road).

Second in kabirawalanear Multan(khanewalroad, Distt:kabirwala).

A well known brand FROST was introduced in 1986 and has the largest share of the worldwide market.

Nestle encouraged by the consumer response.

Nestle orange juice that was introduced in 1996.

And then Mango-Orange and Mango flavors in the year 2000.

Nestle as leader in the value added/premium drinks market.

New flavors has been very upbeat.

Now nestle company have launch following juice brands in Pakistan.

Nestle Pure Orange Juice.

Nestle Clear Apple Nectar.

Nestle Red Grape Nectar.

Nestle Pineapple Nectar .

Nestle Chaunsa Nectar .

Nestle Guava Nectar.

Nestle Peach Nectar .

Pure orange Nectar

They are naturally low in calories

and an excellent source of fiber

and Vitamin C.

Clear Apple Nectar

Apples have no fat and are free

cholesterol free.

Red Grape NectarThey are good source of Vitamin Cand Potassium that plays an important role in proper heart functioning by regulating blood pressure and heart beat.

Pineapple NectarIt is a good source of Vitamin C and anantioxidant that fights against free radicals.

Mango-Orange Nectar

sink in to fruity refreshment feel the burst

of fruity fun and sass up your taste buds

and a good source of Vitamin A,C and

E.

Chaunsa Mango Nectar

It helps to replenish lost vigor during work

outs and enhances your fitness by providing

fortified endowed with dietary fiber, Vitamin

A,C and E.

Nestle Guava Nectar

Guava nectar is rich in Vitamin A,B,C &

Niacin and due to excessive it is an effective

fat burner and also antioxidants.

Nestle Peach Nectar

Nestle Peach Nectar is very helpful

for over health skin, Peach Nectar

is good source of Vitamin A & B.

Competitor analysis in marketing is an assessment of the strengths and weakness of current and potential competitors. This analysis provides both an offensive marketing context through which to identify opportunities and threats.

Competitors of nestle juices in juice category.

POLLY

SHEZAN

SLICE

Three main reasons: Innovation Risk Monopoly power

Innovation:

Carryout the bold schemes or the innovators.

RISK:

One hazard in attempting to be an innovator is risk involved. Profit is reward for bearing risk.MONOPALY POWER:

Monopoly profits are fundamentally the result of contrived scarcities.

The popular international limited was serving the society since 1970.

Popular have the biggest work force in Pakistan, with units all over Pakistan.

They have large , Juice, Match and Taxtile sectors in various cities.

1st and initial sector of juices in (Tando Adam) in (1987) ,unit-ii in (Lahore), unit-iii in (Multan), unit-iv in (Karachi), unit-v in (Rasalpur).

Same like of match sectors in (Tando Adam) unit-I , ii, iii.

Their main production sectors are in (Tando Adam), popular juices the strong local name in juices and drinks.

Popular Real Fruit

So-fruit for Africa

Popular Maza

Popular Polly

Popular Cool

:

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

SWOT

Strengths

Operating before Nestle juice.

Well aware about the culture and society.

Local market share 48% .

Own fruit forms.

ISO certified 9001 and 22000.

Price low as compare to other compotators.

Weaknesses:

Poor advertisement.

Not provide product according to customer choice.

Not provide the quality (such as taste).

Rising Manufacturing cost.

Change flavor which not attract to customers.

Opportunities:

Great perceptions in the minds of customer.

Increase very fast in juices market.

Decreasing economy condition.

1st choice of common people.

Threats:

Strong competition in juices market.

Different strategies adopted by competitor.

such as Nestle, Pakola, Shezan etc.

Rising labor cost.

Increase in inflation rate.

Strengths:

Nestle company is a multi National company.

Capability to attract the customers. Faith from customers. Not compromise on quality. Recognize right time and right place for their

product. High market share 60% in Pakistan. Research and development department. Human resources deportment.

Weaknesses:

Not store for long time period.

Not much margins for retailers.

Lower middle and poor can not offered to buy.

Selective Investment.

Poor advertisement in ruler areas.

Opportunsties:

Govt: support to foreign investors.

Urban areas people drink juice on regular basis.

Govt: and media have started the health awareness.

Manufacturing of products cheaper in Pakistan.

Threats:

Accept the policy of Pakistan govt:.

No entry barrier in juices market.

Increase in inflation rate.

Prizes of raw material increase.

Political condition of Pakistan.

Price fluctuation due to rupee devolution.

DEMAND ANALYSIS

OF

NESTLE JUICES

Nestle is a multi national company.

Set it Nestle juice price as initial price-20.

Polly is a local company brand.

Same time Polly offering its juices 15 just.

Nestle change its packing style.

Nestle increase its juice price from 20 to 25.

Polly also change its packing and taste.

Polly increased its price 15 to 20.

Polly demand decreased due to price,packing, taste.

Nestle demand gotten upward shift due to polly .

Nestle introduce new flavors (red grapes, apple, orange).

Nestle adopt new slogan 100% real.

Nestle increase its price .25 to 30.

MANAGER TECHNIQUES

AND

RECOMENDATIONS

Reduce price is cost.

Every low income consumer also demand.

Nestle can’t compromise on quality.

Introduce less cost packing.

Adopt new tastes.

Taste may change demand.

Addition of new flavorAvailable flavors , Grapes , Mango, Apple

and Orange.

New flavors Watermelon ,Strawberry ,Carrot,Banana.

Stylish, Standardize, Modern, Attractive.

Way to Promote Campaign, Advertisement and Music Concert.

TV channels, News paper, Magazines,

ARY, KTN, PTV SPORTS.

DAWN, JUNG,KAWISH.

WORLD TIMES, ECONOMISTS.

Hawk eye on competitors.

Competitors brands price quality.

Polly is more demanded in rural areas

Poor advertisement

Lack of awareness

High prices

Nestle juices are more demanded in Pakistan

Given competitors tough challenges in market place.

They provide product on consumer expectation.

Price of Nestle juices high as compare to local competitors.

They should introduce new product with reasonable price.

Nestle should promote high advertisement.

Nestle should carry on slogan “100% REAL” and “GOOD FOOD....... GOOD LIFE”.