Powering collaborations between large companies and startupsfor new competencies, models and products

Topi Järvinen, Antti Kosunen, Jari Pasanen

Nestholma Venture Accelerator

Confidential

Nestholma is a venture accelerator helping startups and corporations to collaborate

• Industry-independent approach: focus on common challenges and needs every startup has

• Proven and unique accelerator model: Nestholma has build programs for many different types of companies (Nordea, Microsoft, Nokia etc.).

• The program model combines active investments with hands-on training and business development supportfor startups

• Nestholma invests into the accelerator startups which gives it a long-term interest in helping the companies to succeed. Currently, more than 30 startups in portfolio.

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Nestholma accelerates corporation with startups to create scalable new businesses

• Nestholma has systematic and hands-on approach to help startups or startup-like teams quickly evaluate and refine big ideas into a customer-centric and value-creating products

• With clear process, mentoring model and well-defined tools that give measurable and customer need-driven milestones for decisions along the way

• Based on years of experience on new business and product development as well as the latest thinking on customer-focused business innovations

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Based on tools and thinking by Eric Ries (”The Lean Startup”), Steve Blank (”Customer Development”) and Alex Osterwalder (”Business Model Canvas”) and Ash Maury (“Lean Canvas”).

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Smart Living Internet-of-Things MediaEduTech Secure cloud TelecomBanking

Luottamuksellinen5

PA RTN E R SH I P S

P RODUCT S

L E A RN I NG

S P E ED

B RAND I NG

V ENTUR I NG

Unused ideas

Building ecosystem

Faster go-to-market

Industry, customer and strategic insight

Investments to startups

Innovative image

Validate interest

New ideas

Faster go-to-market

Startup way-of-working

Potential industry disruptions

Funding opportunities

Build reputation

12 from 170 startups

13 weeks, 50 events

validations12 nationalities

11 investments

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Nestholma helped us to develop our startup with a straightforward, no-bullshit attitude, leaving the decisions to us but giving us the necessary tools and advice. -Valtteri / Soundshade

Nestholma’sclear and effective process gives results fast

Model can be customized based on partner’s specific needs

Confidential8

1 2 3 4 5 8 9 10 11 12

Startup day Mentor day Demo day

Main events

Mentoring

Every startup has at least one mentor from partner. Nestholma mentors also available as needed. Startups are also engaged to provide peer2peer mentoring through-out the program.

Guest speakers

Themes and workshops

Building the team and the company

Getting funding and growing

Developing/validating ideas and business models

Understanding the market

Guests from other startups, technology companies, industry experts, etc.

LEARN DO PITCH

Marketing and selling

Understanding the customer

1. Pre-program activities 3. Accelerator Program2. Startup selection 4. Post-program activities

Define themes, goals and metricsWorkshop: Objective setting workshop that ties the accelerator to relevant strategic goals and/or issues that the large company wants to solve or work on together with startups.

Effective model brings innovations and stronger brand image

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Select startups•Three qualification rounds (ranking,

interviews, pitching day)•Selection week for top startups•10-15 startups selected into in the

program after the selection week•Funding available from Nestholma

Mentor and work with startups•Every startup has at least one

mentor from partner companies (meetings once a week, 30 min. teleconf or f2f). •Right to participate in events and

workshops

Pursue learnings and partnerships•Follow-up w. questionnaire results

about impact, innovations etc. •Workshop: Strategy impact of the

program•Facilitation of post-program

cooperation with startups

Months4-5 6-9 10-121-3

Program activities with the partner company

Startup Program launch Announce Accelerator Program with links to company’s strategic initiatives and/or core messages (eg., innovation, ecosystem building etc.). Integrate with relevant marketing campaigns.

Selection announcementRe-enforce the message about the company as the innovative market leader. For example, interviews with executives on innovation and the co-op with startups.

Media outreach for the programHighlight company’s innovative approach with media coverage of the ideas, startups and the program.

Post-program outreachMedia outreach and targeted campaigns that highlight the concrete benefits customers will get the startup cooperation.

PR and marketing activities with the partner company

Startup Program launch Selection announcement Media outreach for the program Media outreach for the program

Define themes, goals and metrics Select startups Mentor and work with startups Pursue learnings and partnerships

Confidential10

The Nestholma accelerator program gave us a well-defined and well-executed model for startup collaboration. Cooperation with Nestholma was very valuable for Yle. We want to be more open and collaborate with others in the media market.

The goals we set for the program were met, and we are better positioned to build the future offerings and partnerships.

-Janne Yli-Äyhö, COO / Yleisradio

A-Team with global experience on developing innovations

Topi Järvinen – A digital business professional with extensive background in building businesses and developing, launching and marketing services. Successfully launched over hundred digital services and campaigns around the world in all digital platforms.

Antti Kosunen - Serial entrepreneur, Business Angel and investor in Finland and Silicon Valley, ex-CEO of a stock listed company, successful entrepreneur in software and IPR/patent related businesses. More than 15 years of experience in founding and managing companies.

Jari Pasanen - Seasoned executive in venture financing and acceleration of innovative growth companies. Int’l experienced executive in telecom. Board member, Angel investor and Advisor for several innovative startups.

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Sami Heikkiniemi – 10+ years of experience in developing science based startups. Competences: simplifying, focusing, operational management, finance and coaching.

Daniel Collado-Ruiz - A strong track record in innovations and sustainability in practice and academic research (10 years experience researching at UniversitatPolitècnica de València). Business-oriented and pragmatic approach to public speaking, training and consulting.

Contact

Topi Järvinen+358 40 754 3131

topi.jarvinen@nestholma.com

Antti Kosunen+358 400 850 200

antti.kosunen@nestholma.com

Jari Pasanen+358 50 550 0895

jari.pasanen@nestholma.com

http://www.nestholma.com