FAST MULTIMEDIANestea Wet Sampling

Public Market ActivationVisayas Area

Post-Evaluation ReportJanuary 12 – 24, 2012

ICED TEAICED TEA

• Project Objectives• Activation Summary• Sampling Mandays & Offtake• Project Cost• Stocks Allocation• Sales Report• Activation Hits• Inventory Report and Balance• Customer Feedback/ Verbatim• Problems Encountered with Action Taken• Agency Recommendation/ Observation• Photo Documentation

Road Map

• To introduce to consumers the taste of Nestea Iced Tea Calamansi flavor.

• To let consumers taste the great and refreshing taste of Nestea.

• To encourage purchase of Nestea products.

Project Objectives

*Sarap *Sarap kaayo*Garantisado *Delicious*Good/Yummy *Lami*Tasty *Choya*Refreshing / Cool *Great Taste*Amazing *Sakto lang*Ganahan ko *Affordable/barato*lami ang pagkatimpla *lami siya pagmix*wow! So cold *sakto ra ang tam-is*Bugnaw kaayo *malasa nimo ang flavor*ana kalami ang Nestea *Feels great!*Makawagtang uhaw *Mas lami sa uban*Good taste *Enjoy and pamilya/Delicious*Namit gd *Very satisfying

Customer Feedback/ Verbatim

Problems Availability of Nature Spring water at

City where sampling activity was held.

Availability of Nature Spring Ice.

Retail purchased of ice entail higher fare cost.

Availability of sampling materials such as disposable gloves and paper towels to any stores in the City of sampling activity.

Problems Encountered w/ Action Taken- Trade Action Taken

Nature Spring water was ordered from Bacolod City (Main Base) a delivered thru bus.

Purified ice was used during sampling and request COA from ice supplier.

Advance order to ice to the store that supplies it.

Bulk purchase of all sampling materials prior acitvation.

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Agency Observation/Recommendation

Photo Documentation (Public Market)

Binalbagan City Public Market

Wet Sampling

Dry Sampling

Pitcher Selling

Pitcher Selling

Bundling

Mixing Process

Events/ Activities

Events/ Activities

Thank You!