Nesta website: the next chapter

• Innovative • Open • Supportive

• Connect people• Transfer knowledge• Catalyse new thinking• Award funding

Values

Action

Research methods• User survey• Internal site search data• Site analytics • Card sorting• User interviews• Staff meetings• Nesta’s kitchen

Redesign blog

User survey

Feedback from survey

Q: What would you change about Nesta?

“A bit more focus on simple language”

“Less assumption that everyone shares Nesta language”

“Think about your audience more “

Language“Make more of your awardee alumni.”

“More examples and case studies”

“More about your staff”

People

“More innovation news”

“Maybe part of it could be more 'newspaper‘, aggregating interest”

Content

More feedback from survey

“The only thing I would like to see more of is the personal - for example, I like the way you have made this survey quite personal and friendly.

Nesta could benefit a little from that, as I imagine they have really nice people working there.

So one idea would be to link to a blog from the project, which has some honest and personal reflections about the work that you are doing.”

Internal site search data

Arts & Creativity News & Features Who's Who Economic Growth Social Action0

5

10

15

20

25

30

35

40

45

Series1

Google analyticsNews & Features

LabCreative Economy

About Us

Blogs

Publications

Economic Growth

Site stats for Nov 19 2011 – Nov 19 2012

Card sorting

User interviews

“It’s like a big soup”

“You guys do some really random stuff!”

“It should be: here's everything we know about a theme – our reports, our people and so on”

“People are going to want to know about the whole theme. They want to know what Nesta are doing about, say, ageing”

“I think there's a clear social innovation theme - how to do things differently”

“I really liked your Creative Enterprise Toolkit – more please”

“We've grouped it by theme because we think people expect to find all the thinking about one thing in one place”

Staff feedbackHere are the things you’ve asked me over 2 years:

• Static URLs• Better search• Ability to post own blogs• Better accessibility

The Kitchen

CBA

6 5 33

Is there an average Nesta person?

Personas

• Tunde Akume, Local Government IT manager• Griselda Duffy, Fine Art Graduate• James Kitson, Senior Design Researcher• Caitlin Macready, Independent Consultant• Mike Wilkinson, Creative Industries Professional• Andy Martin, Policy Officer for Environmental

Futures

We’re all publishers

@philipcolligan1700

@cased1314 @laurabunt

862

@louisemarston780

@jessstacey347 @stianwestlake

1319

@gillianeasson1234

@geoffmulgan534

@jonkingsbury1050

Prototype

What next?Date Activity

January Final discovery phase

February Information Architecture finalised

February – March Wireframes

March UX testing against wireframes

April Design concepts

May – July Development/testing/rework cycle

August Go live