NEPA BlogCon 2013 - Building a Professional Network in the Digital Age
NEPA BlogCon 2013 - Social Media for #SmallBiz 101
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Transcript of NEPA BlogCon 2013 - Social Media for #SmallBiz 101
Social Media for #SmallBiz 101
By Tim SohnWebsite: SohnSocialMediaSolutions.com
Blog: Editortim.tumblr.comTwitter @editortim
Don’t Be Shy!
• Live-tweet: Hashtag #NEPABlogCon
• Take lots of photos
Should I Use Social Media?
Probably
• Who are your customers and potentially future customers?
• Do they use social media?
Social Media: The Investment
• Mobile device(s) and/or computer.• Agencies and/or employees.• Business owner’s time.• Social media software that’s not free.• Social media advertising.
How Can I Measure ROI? It’s Tricky.
• Coupons and Exclusive Offers: DD National Coffee Day.• The Grotto at the Zaloom House
• Call Tracking Phone Numbers for Social Campaigns. • Facebook Conversion Measurement.• Google Analytics: Analytics Academy• Compare to Before Using Social Media.
What Platforms Should I Use?
• Depends on your audience – what are they using? Ask!
How Many Platforms Should I Be On?
• Less is best.– Facebook: More than 1 billion active monthly users.– Google+: More than 300 million monthly active users.– Twitter: More than 200 million monthly active users.– LinkedIn: More than 225 million registered users.
• Focus on quality, targeted posts. Quality is better than quantity.
Outsource?
• Factors to consider:– Budget– Trust– Time– Expertise
DIY
• Community college.• Online course provider.• Chamber of Commerce.
DIY Tools
Social Media Management
• HootSuite• Kuhcoon • Tweetdeck• SproutSocial
Analytics
• Facebook Insights• LinkedIn Insights• Twitter Analytics• Google Analytics
Mentions• Google Alerts• http://www.icerocket.com• http://socialmention.com
Social Media Posts Should …• Ask questions.• Get customers
involved.• Have personality.• Be about more than
your company.• Be visual – photos
and videos.• Include exclusive
content on each platform.
Specifically for Small Businesses
• Share posts from other local businesses and nonprofits.
• Share industry information from journals and associations.
• Share posts from the Chamber of Commerce if your business is local.
Customer Service
• If your business is using social media, you MUST answer questions on Facebook, Twitter, etc…
• Reply in a timely manner.• If necessary, offer to take the conversation
offline.• Keep a professional tone.
Don’t Be Shy … Again
• Tell people to like your social media pages– Signs outside your business.– Links on your website, blog.– Cross-link your social media pages.– Add social media sharing buttons to your blog.
Social Media Advertising
• Native vs. display advertising.
• Is effective because you can target potential customers by demographics, location, other factors.
• Facebook sponsored posts, display ads.
… Social Media Advertising• Twitter promoted accounts, tweets.• LinkedIn sponsored updates.
Coming soon: Advertising on Foursquare, Instagram, Pinterest (promoted pins).
Case Study: What the FORK Truck
Chef Mario Bevilacqua
Questions?