Neopost Guidelines

BRAND IDENTITY GUIDELINES

Dear colleagues,

Please find attached in this CD-Rom our new Brand Identity Guidelines. It contains Neopost attributes’ main messages and visual appearance.

This new branding positions Neopost as an innovative and engaging partner, for whom mail matters. Inside, you will find all the elements to present Neopost to its customers, or internally to its employees, with this modern image.

It is now the responsibility of all of us to implement and promote our Brand Identity. Respecting and strictly applying consistently these guidelines will help to strengthen our market position and our reputation worldwide.

We will soon be informing you of two deadlines: the first one is when this new brand image will have to replace completely our previous for our websites and the second one for all other materials.

We hope you will appreciate our new Brand Identity as much we do.

Regards

Bertrand Dumazy Marc DivinéChief Marketing and Strategy Officer Group Operational Marketing Director

A BRAND IS NOT JUST A LOGO, IT IS A GENERAL ATTITUDE.

Today, we are committed to enhance Neopost brand attributes. By doing so, our intention is to create pride internally, increase the current client target within our companies, and finally guide all our communication and marketing actions. In short, makea living brand.

Why now? Because Neopost is mature enough to start such a process; because a brand strategy in our market is a sound investment; because we need to create awareness; and most important, we want to create preference.

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CONTENTS

CONTENTSBrand formula

Aim of the Brand formulaNeopost Brand formula

Graphic guidelines 1 Graphic elements

LogotypeTypographyColorsTaglineGraphic systemImagery

2 Branding products and registered trademarksBranding productsBranding registered trademarksBranding brilliantbasics

3 Applications4 Toolkit

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BRAND FORMULA







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BRAND FORMULA

Here is the Neopost Brand Formula. This formula is composed of different elements. Some of them are already part of our Brand today, others are what we would like it to be in the future.

This formula should help all of us to better use the Brand. For Marketing and Communication actions of course... but it can also be a tool in other fields where the Brand is alive: PR, Design, Research & Development, Human Resources, Knowledge Management, etc.

Read it carefully, on a regular basis, to make it your own, and you’ll better understand what Neopost stands for. Then each time you need the Brand as a help, chose the key elements that are useful for your situation, whether it is creating an advert, planning an interview or design a software.

Remember that our brand is arguably the strongest link with our customers. Which means that what is true for us is true for them: this brand formula is completely reversible. When we say that we’re engaging and innovative, we should think of our customers the same way and treat them consequently. If “mail matters” for them, it must matter for us too, even though it might seem very obvious... When we portray those customers as essential doers, that should be our attitude internally. And if we offer a positive contribution to those who trust us, why doesn’t each of us try to apply this idea for his daily job at Neopost...

This formula is organic. Its intent is to be fun and flexible, usable by all of us. Again, make it yours, use it, make it come alive!

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INNOVATIVE & ENGAGING PARTNER

We have been in business for many years in many countries and we have never strayed away from our core business

We innovate in mail because mail is our focus

We share best practices in managing mail strategically

Engaged in our clients businesses, we tailor needs and offer creative solutions

We have a pluri-cultural approach and an ‘out of the box’ culture

MAIL MATTERS

Mail is important for all our clients

Mail is still the official language; it is secure, reliable and creates a strong connection

Content sent via mail is more important than content sent via e-mail

We help clients convince their organization how critical mail is

We are often in contact with our clients as a reminder that mail has a strategic role for them

Because they are essential doers they need a pro-active partner

They keep their organization running

They are always on the lookout for innovations that will make them and your organization more efficient

They want updates on new and challenging ways of using mail

They need to have active control of their mail

They like to make a difference within their organization

ESSENTIAL DOERS

POSITIVE CONTRIBUTION

We demonstrate how mail can create value for any organization

We look for feedback on our machine and services to make sure they deliver the right contribution

We think positively on “routine tasks”

We give clients the peace of mind that ‘mail’ will not get in the way of their value chain

We can demonstrate the positive contribution our systems deliver

We want to give all users a great experience with our machines, systems and services

Who we are Why we are in business Who we target What we deliver

NEOPOST BRAND FORMULA

Where we come from

Our past and present: the facts andmyths that explain our situation

What we want to show to our world

Our point of view on our industry and our products

How we portray our ideal customers

Should mirror who we are or how we want to appear

How we pull the market

How we initiate the rythm of business and

what we offer to our customers

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GRAPHIC GUIDELINES

1/GRAPHIC ELEMENTS







56789111923333436383940414486

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VERDANAverdana

ITC CONDUITitc conduit

BECAUSE YOUR MAIL MATTERS

neopost brand guidelines/elements

THE SIX NEOPOST GRAPHIC ELEMENTS

Logotype Tagline

Colors Typography

Butterfly sign 2 graphic systems frames and stripes

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wordmark

butterfly

front side

back side


STANDARD LOGOTYPE

The new Neopost logotype includes:- the Neopost wordmark;- a symbol: a sophisticated “N” which we’ll refer to as “the butterfly”. Please make sure that the word “butterfly” is only used internally. The butterfly has a front side and a back side.

The wordmark is in maroon (Pantone: Black 5c, CMYK: 0/40/22/87) and the butterfly in metallic grey.Position, size and color, as well as the special and proportional relationships of the logotype elements, are predetermined and should not be altered. The artwork is given in the tool kit.

12neopost brand guidelines/elements

INCORRECT USAGE

The right proportion is already embedded in the artwork provided and should not be resized.


INCORRECT USAGE

The wordmark should never stand-alone.

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BUTTERFLY

In some instances, (booths, folders, goodies, flags...) the ‘butterfly’ can be used as a stand-alone device.Whenever it is used alone, the butterfly should always be used on a white background, in a closed space.The front side of the butterfly must be in metallic grey, the back side can be in red, blue or metallic grey.

Folder

Flag

Booth Element


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WHEN WAS THE LAST TIMEYOU LOOKED AT MAIL ASA POTENTIAL FORYOUR COMPANY ?

INCORRECT USAGE

To ensure proper visibility and impact, the butterfly should never be used in combination with any other graphic elements or information.



CLEAR SPACE

To protect the strength and integrity of the logotype, a minimum clear space area, free of text and other graphic elements, should be maintained. The recommended clear space is shown here.The clear space is already embedded in the art work, you won’t have to recreate it.


SPECIFIC USES

A single color version (black 100% and 30%) with-out any shading or gradation. Useful for faxes, or equipment applications.

A black and white version, with shading, for special printing.

.

The artwork is given in the toolkit


<20 mm / 0.8 inches> <20 mm / 0.8 inches>

MINIMUM SIZE

To ensure proper visibility, the logotype should never be smaller than 20mm / 0.8in.

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TYPOGRAPHY

There are 2 typographies:- ITC Conduit will be used for ALL advertisements, direct mails and all documents designed by communication agencies;- Verdana will be used for other communications, internal and online applications.


itc conduit medium verdana regular

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ADS, DIRECT MAILS AND DOCUMENTS DESIGNED BY COMMUNICATION AGENCIES

ITC Conduit is the Neopost typography, in all type styles (light, regular, bold).ITC Conduit has been selected for its efficiency, readability and visibility.This typography is protected by a licence, which has been purchased by Neopost for limited usage across all divisions. Please contact headquarter’s marketing group, to obtain access to the typography.


ITC Conduit light.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ITC Conduit medium.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ITC Conduit bold.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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Although the Neopost logotype typeface is ITC Conduit, we have designed a proprietary “t” to obtain a better link between the wordmark and the butterfly.

This proprietary “t” should only be used as part of logotype, never in body copy. The proprietary “t” is already designed in the artwork so you don’t have to recreate it.


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OTHER COMMUNICATIONS, INTERNAL AND ONLINE APPLICATIONS

Because ITC Conduit is not a standard font available on such applications as Power Point, Wordand Outlook, Verdana should be used as internal typography.For the same reasons of availability, Verdana should also be used for online applications.


Verdana regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Verdana boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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C:0M:100Y:99K:4

C:100M:0Y:31K:7

C:0M:0Y:0K:17

C:0M:40Y:22K:87

web: 3E282B web: C00010 web: 0099AD web: DFE0E1R:192G:0B:16

R:0G:153B:173

R:223G:224B:225

R:62G:40B:43

black 5c 1797 c 320 c cool gray 3c

COLORS

Maroon and metallic grey are the two base colors.Red or blue can also be used as accent colors.We have indicated all Pantone equivalents, however all of them can be reproduced in CMYK process.


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www.neopost.com


INCORRECT USAGE

To ensure proper visibility, red and blue accent colors should NEVER be used in combination.


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COLOR USE IN LOGOTYPE

The wordmark can only come in maroon or white. Red and blue accent colors, should NEVER be used.The front of the butterfly can be white or metallic grey.The back of the butterfly can be red, blue or metallic grey.All these combinations are in the art work provided. Artwork should NOT be recreated or designed in new combinations.


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LOGOTYPE COLOR ADAPTED TO BACKGROUND

When using a soft background, the logotype should be used as one of the following combinations:- the wordmark should be in maroon;- the butterfly should be metallic grey on the front side and accent color on the back side.

When using a dark background:- the wordmark should be white;- the butterfly should be metallic white on the front side and accent color on the back side.

When using a bright background, the choice of the combination depends on the background color. You’ll have to choose the combination giving you the best visibility.

When using red or blue accent colors:- the wordmark should be white;- the butterfly should be metallic white on the front side and metallic grey on the back side.


Soft Dark Bright Red Blue

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INCORRECT USAGE

When choosing an image, make sure that the background and the density of the imagery should allow for a proper readability and visibility of the Neopost wordmark and of the butterfly.


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SOLUTIONS SERVICES NEOSHOP NEWS CONTACT US

Which mailing machine is right for me ?

Which folder/inserter is right for me ?

Address Change/MeterMovePostage-On-CallService Request

Webmaster . c Neopost. All rights reserved . Site Map . Add to favorites

BECAUSE YOUR MAIL MATTERSUSA

HELP ME CHOOSE

CUSTUMER SUPPORT

NEWS

Who we are

Employment

Vendors

Chaiman’s Message

Neopost Group

ABOUT US

Simple solutions The day to day of business can be complicated but your mailing system should not! Mailing can be simple, easy and efficient. Neopost strives to guarantee that owning a Neopost product will mean a dependable, compliant and streamlined partnership between your company and ours. Neopost worries about mailing- so you don't have to.

Neopost, Inc., is a leader in mailing, document handling and mail management systems for the B2B market. Making your mailing systems simple and efficient is our #1 goal. Neopost markets a full line of Mailing Equipment, Mail Management Systems, Document Handling, Direct Addressing systems, Letter Extractors, Scales and Mailroom Furniture. Throughout the lifecycle of your product, Neopost, Inc. has the products, service and support that you expect from a global organization.

FIND NEOPOST OFFICE NEAR YOU

ANIMATION SPACE

GOVERNMENTACCOUNTS

NOMINATE A NEOSTAREMPLOYEE !

SAVE A BUNDLE ON POSTAGE - GUARANTEEDWITH NEOPOST FRANKING MACHINE

do it today >>>Discover the WJ220

www.neopost.de

legal Neopost legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal

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LOGOTYPE IN COMBINATION WITH SUBSIDIARY NAME

The subsidiary name can be used one of three ways :- primary emphasis on subsidiary/country name, in combination with the logotype;- detailed contact information of the subsidiary, in combination with the logotype;- detailed contact information of the subsidiary, separated from the logotype.


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In both cases, the name should be all caps and use accent color (blue or red), as illustrated here above. The accent color should be the same as the back side of the butterfly. The name can also appear in white (depending on the background color)or in black & white if necessary.

The alignment of the country/subsidiary name or information with the logotype should be as follows: - primary emphasis: the wordmark and the subsidiary name are placed on the same line, and the space between these two is the Neopost “t”, in horizontal;- secondary emphasis : the subsidiary appears in the same size as the rest of contact information, but in an accent color.

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LOGOTYPE IN COMBINATION WITH SUBSIDIARY NAME

The subsidiary name is in red or blue. It can also be white or black, depending on the background color and the printing process.

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INCORRECT USAGE

The subsidiary/country name can’t be in one accent color when the butterfly uses the other one.

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Global YellowC:0M:0Y:100K:0

R:255V:255B:0

R:139V:211B:229

Global BlueC:46M:0Y:0K:0

From 100 % to 10 %From 100 % to 10 %

SPECIAL USE OF SECONDARY COLORS

In order to optimise the understanding of documents with heavy content, a range of secondary colors has been created helping stressing key information and creating new rubrics.

These complementary colors can ONLY be used in MINOR in ADDITION to the 4 brand colors (maroon, grey, red and blue), for the following applications:- collateral;- direct mail;- e-newsletter;- equipment brochure: NEVER in the cover;- web site: NEVER in the home page.


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x

x

x

y

y


x

minimumspace

BECAUSE YOUR MAIL MATTERSUKminimumspace

BRAND TAGLINE

The brand tagline can be used in three different ways:- embedded in the butterfly ribbon;- combined with the logotype;- without the logotype.

When it is embedded in the butterfly ribbon, the tagline should be white and all caps. When combined with the logotype, the tagline should always appear in maroon, all caps.

The artwork is in the tool kit, therefore you should not have to re-create it.


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GRAPHIC SYSTEM

There are two graphic systems:- frames: blue or red, thin or thick;- ribbons (ribbon frame, butterfly ribbon) with different color combinations


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RIBBON’S COLOR COMBINATION

The choice of the combination depends on the composition and the layout of the document.The artwork is given in the toolkit.



ILLUSTRATIVE IMAGERY DIRECTIONS

Illustrative imagery can be about people to illustrate users or experts. It can also be about objects to show the issue.

Each image should be as simple as possible : one idea per image with clear and purged composition.Images should be colored, lighted and bright, without heavy saturation of washed out aspect.Digital manipulation of imagery is avoided.Imagery has to be reproduced as a full frame. Except objects, imagery should never be silhouetted (cut out) onto a white background.


EQUIPMENT IMAGERY

In order to maximize impact and visibility of the equipment, all future products beauty shots should be:- on a white background;- equipment should be placed on a white Plexiglas support.

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2/BRANDING PRODUCTS & REGISTERED TRADEMARKS







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IJ-110SI-82

IJ-110SI-82

ITC CONDUIT MEDIUM UPPERCASELETTER SPACING -20 PTS.

ITC CONDUIT BOLD UPPERCASELETTER SPACING -20 PTS.

neopost brand guidelines/branding products and registered trademarks

BRANDING PRODUCT

All product names have to be branded the same way:- use the blue and red accent color (regular or bold). The name can be white depending on the background color, or black for black & white printing;- use all caps;- be alphanumeric, using a dash (with no space) between letters and numbers.

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mix’n Go

collect’n Deliver

freight’n Tracing

cyberStation

i-Weigh

neoGed

neoPod

itc Conduit

mix’n Go

collect’n Deliver

freight’n Tracing

cyberStation

i-Weigh

neoGed

neoPod

Verdana

BRANDING REGISTERED TRADEMARKS

Currently, registered trademarks are compound names,some of them containing ’n.We have defined simple rules to help transitionbranding of current names.

First word:- maroon;- in lower case.

Second word:- associated to the first word, with no space between;- first letter in cap;- red, blue or white depending on the background color(black for black & white printing).

Names containing ’n:- ’n is in lower case;- ’n is red, blue or white and the rest of the name maroon;- there is no space before ’n and one space after;- the butterfly can never be used inside the name.

Names can be written in ITC Conduit or Verdana, as shown below.


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THE BRILLIANTBASICS CONCEPT

What is a brilliant basic?The basic is the most fundamental offer; it’s what you must always have whatever your options are. A brilliant basic is a way of improving the brand impact by moving the standards to a better level of quality, service and benefit.

Hotel basic : soap Hotel brilliant basic:aromatic soap with bergamot & olive(softer, good smell...)


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WHAT IS THE NEOPOST BRILLIANTBASICS CONCEPT?

It’s an idea from customer research, meant to communicate insights on ways to improve mail management.brilliantbasics concept is a set of customer benefits attached to offers to serve as a springboard to help launch Neopost’s new brand, a program with marketing support.It encapsulates a wide segmented range of solutions/services/equipment designed for specific markets or customers’ needs.brilliantbasics is a temporary program that will be used to create “buzz” around the Neopost brand.It can be marketed in combination with market-specific promotions and special offerings.Distribution companies are invited to be creative and use the brilliantbasics concept.

Examples pointed out during brainstorming sessions :

Feed, weigh and frank faster.

Back to work in four hours. Guaranteed.

A machine that never jams ? No false promises: jams cleared in 5 seconds.

Only good surprises on your invoice.

Diagnostic before breakdown.

Just mail room 911.


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brilliantbasics brilliantbasics

simpleas it shouldbe simpleas it shouldbeitc conduit medium lowercaseletter spacing - 25 pts.

BRANDING BRILLIANTBASICS

In order to distinguish them from special offerings, we’ve developed proprietary rules for brilliantbasics.brilliantbasics is written in one word, no space between the words, in lower case and two colors, as it is represented above.The concept of “simple as it should be” should be branded as shown above.


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3/APPLICATIONS







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Applications

1. Letterhead2. Envelope3. Business card4. Compliment card5. Power Point6. Print ad7. brilliantbasics print ad8. Collateral (catalogue, folder...)9. Direct mail10.Equipment brochure cover11.Equipment brochure inside12.User’s manual front and back cover13.Case study14.Press release15.Demo-room poster16.Web site home page17.Web site product page18.Ad banner19.Internal e-newsletter20.Customer e-newsletter21.Software loading22.Software homepage23.Equipments24.T-shirts25.Booth equipment26.Vehicle27.Signage

neopost brand guidelines/applications

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website itc conduit light lowercase 12 pts.legal mentions itc conduit light 6 pts.

SUBSIDIARY ITC CONDUIT MEDIUM UPPERCASE10 PTS.ADRESS ITC CONDUIT LIGHT UPPERCASE 10 PTS.PHONE ITC CONDUIT UPPERCASE 10 PTS.

13 mm/0.5 in

58 mm / 2.2 in

16 mm / 0.6 in

8 mm / 0.3 in

4 mm / 0.1 in4 mm / 0.1 in


LETTERHEAD

Letterheads need to be laid out as follows. Size: 21 x 29.7 cm (8.5 x 11 in).All principles reviewed in those guidelines apply in terms of:- logotype placement, size and color usage;- relationship between subsidiary name / contact info and logotype.

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legal Neopost SA

SUBSIDIARY ITC CONDUIT MEDIUM UPPERCASE10 PTS. ADRESS ITC CONDUIT LIGHT UPPERCASE 10 PTS.PHONE ITC CONDUIT UPPERCASE 10 PTS.website itc conduit light lowercase 12 pts.


13 mm/0.5 in

58 mm / 2.2 in

16 mm / 0.6 in

8 mm / 0.3 in

4 mm / 0.1 in4 mm / 0.1 in

LETTERHEAD WITH TAGLINE


48neopost brand guidelines/applications

website itc conduit light lowercase 12 pts.legal Neopost itc Conduit light lowercase 6 pts.

SUBSIDIARY ITC CONDUIT MEDIUM UPPERCASE10 PTS.ADRESS ITC CONDUIT LIGHT UPPERCASE 10 PTS.PHONE ITC CONDUIT UPPERCASE 10 PTS.

xx

13 mm/0.5 in

58 mm / 2.2 in

16 mm / 0.6 in

8 mm / 0.3 in

4 mm / 0.1 in4 mm / 0.1 in

LETTERHEAD WITH DETAILED INFORMATION

In some cases, depending on the country rules, the logotype andthe contact information can be placed in the right side of the page.

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legal Neopost SA

SUBSIDIARY ITC CONDUIT MEDIUM UPPERCASE10 PTS. ADRESS ITC CONDUIT LIGHT UPPERCASE 10 PTS.PHONE ITC CONDUIT UPPERCASE 10 PTS.website itc conduit light lowercase 12 pts.

13 mm/0.5 in

58 mm / 2.2 in

16 mm / 0.6 in

8 mm / 0.3 in

4 mm / 0.1 in4 mm / 0.1 in

BICOLORED LETTERHEAD

This version is a low cost back up solution with just two Pantone colors:Maroon : black 5cRed : 1797c

Without shading


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57 BOULEVARD DES BOUVETS92747 NANTERRE CEDEX ITC CONDUIT LIGHT UPPERCASE 13 PTS.

M. JEAN-MARC DUPONT,61 BOULEVARD PARISIEN,92747 NANTERRE CEDEXFRANCE

45 mm / 1.8 in

26 mm / 1 in

13 mm / 0.6 in

72 mm / 2.8 in

10 mm/ 0.4 in

11 mm / 0.4 in

ENVELOPE


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PRODUCT MANAGER / CHEF DE PRODUIT

neopost limitedSouth StreetRomford Essex RM1 2ARDirect: 01708 714315 / Mobile: 07834 498961Tel: 01708 746000 / Fax: 01708 714086

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www.neopost.co.uk

[email protected]

ITC CONDUIT UPPERCASE LIGHT 9 PTS.

Itc conduit Medium 9 pts.It can be smaller if there’smore information

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itc conduit light 8 pts.

itc conduit lowercase light

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www.neopost.co.uk

[email protected]

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BUSINESS CARD

Size : 5.5 x 8.5 cm / 2.17 x 3.35 inEach member of the Neopost Company can chose its business card’s color. Please don’t create any kind of colorsegmentation with dedicating one color per country or subsidiary...

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57 BOULEVARD DES BOUVETS ITC CONDUIT LIGHT UPPERCASE 9 PTS.92747 NANTERRE CEDEXTEL +33 1 55 69 64 64FAX +33 1 47 24 26 77

www.neopost-france.fr

FRANCE ITC CONDUIT MEDIUM UPPERCASE 9 PTS.


13 mm/ 0.5 in

13 mm / 0.5 in

10 mm / 0.4 in

12 mm/ 0.4 in

7 mm / 0.2 in

78 mm / 3 in

17 mm / 0.6 in


COMPLIMENT CARD

The preffered color for the back is red, yet it can be blue or white.

Front side

Back side

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INSIDE PAGE

03Document name - chapter - author - date

CHAPTER TITLE

02Document name - chapter - author - date02Document name - chapter - author - date

DOCUMENTTITLE

We can innovate in mail because mail is our focus and our historywe have been in business for many years and many countries

We are a resourceful partnerwe can share best practices in managing mail strategically from our benchmarks case studies

We offer creative solutions we do not look for one size fits all solutionswe have a creative and ‘out of the box’ culturewe have a pluri-cultural approach

We are engaged in what you dowe want you to succeed because your success is our success (our roi is based on long lasting relationship)we need feedback from you to make our equipment better (more you ask, better we provide)


POWER POINT VERSION 1

The Power Point pattern is given in the toolkit.

54

DOCUMENTTITLE CHAPTER TITLE

INSIDE PAGEWe can innovate in mail because mail is our focus and our historywe have been in business for many years and many countries

We are a resourceful partnerwe can share best practices in managing mail strategically from our benchmarks case studies

We offer creative solutions we do not look for one size fits all solutionswe have a creative and ‘out of the box’ culturewe have a pluri-cultural approach

We are engaged in what you dowe want you to succeed because your success is our success (our roi is based on long lasting relationship)we need feedback from you to make our equipment better (more you ask, better we provide)


POWER POINT VERSION 2

The Power Point pattern is given in the toolkit.

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PRINT AD VERSION 1

When developing a print ad, you need to include the following four items:- the logotype appears in the top left corner of the page;- the message appears in the middle of the page;- the ribbon, including the tagline, is placed at the bottom of the page;- the imagery is a full bleed background.

The ribbon, including the tagline, should be placed between one and three times the width of the ribbonfrom the bottom of the page.The site address is directly below the ribbon. Its end is aligned to the butterfly.


image

XX/6

www.neopost.com

Body copy

www.neopost.com

Body copy

neopost.com/brilliantbasics

Body copy

x

x

yy

x

x

x

x

image

image

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INK DELIVERYBEFORE YOU RUN OUT

www.neopost.com


www.neopost.com


www.neopost.com

The image can be a full bleed background or it can go to the ribbon; the space under the ribbon can be colored, red or blue or white.


57

www.website itc conduit lowercase

HEADLINE ITC CONDUITUPPERCASE

www.website itc conduit lowercase

HEADLINE ITC CONDUIT UPPERCASE www.website itc conduit lowercase

HEADLINE ITC CONDUITUPPERCASE

TAGLINE

TAGLINE

TAGLINE

Y

A

A

Y/3

Y

2Y/3

X

X/6



PRINT AD VERSION 2

In this version of the print ad, you can use one of the following three layouts. In all cases the imagery should be in the upper portion and the text in the lower portion of the page, on a white background.A ribbon containing the brand tagline (whose template is provided in the identity toolkit) should be used as the divider betweenthe text and the imagery.The text comes in a ribbon frame which size depends on the text density.The logotype is always in the top left corner.



BRILLIANTBASICS PRINT AD

59

LE CATALOGUE SPÉCIALISTE DU COURIER ET DES COLIS

N°24 février - août 2005tel. 0 825 00 19 19 fax. 0 825 01 50 25 www.neopost.fr

NOUVEAU!OUVRE-LETTRE 1632special secretariatvoir p35

NOUVEAU!OUVRE-LETTRE 1632patte arrondie universellepour une insertion optimale et un redement machine maximal!voir p6

NOUVEAU!NEW PICCO 1000la première des 6 nou velles balances voir p40/41


ITC CONDUIT MEDIUMUPPERCASE 54 PTS

itc conduit mediumuppercase 26/24 ptsitc conduit mediumuppercase 14 pts

ITC CONDUIT MEDIUMUPPERCASE 14 PTS

white background

11 mm/0.4 in

7 mm / 0.2 in

12 mm / 0.4 in

4 mm / 0.1 in

11 mm / 0.4 in

X

X/6


COLLATERAL (FOLDER, CATALOGUE..)

The logotype must be in the top left corner.The stripe, with the right proportion, canbe placed anywhere in the layout.

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DIRECT MAIL

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SI-62 take your mail productivity to the highest level, and tackle all mail with ease

PERFORMANCE LIKENO OTHER TABLE-TOPFOLDER INSERTER


SI-62

www.neopost.com

SI-62 take your mail productivity to the highest level, and tackle all mail with ease

PERFORMANCE LIKENO OTHER TABLE-TOPFOLDER INSERTER


SI-62

www.neopost.com

ITC Conduit light 17 pts.

PRODUCT NAMEITC CONDUIT BOLDUPPERCASE 45 PTS.

www.neopost.com

Y

XX/6

Y/6

Perspective imagery White background

17 mm / 0.6 in

15 m

m /

0.5

in

50 m

m /

1.8

in

EQUIPMENT BROCHURE COVER

Size: 21 x 29.7 cm / 8.5 x 11 inOn the back side of the brochure, the logotype should be placed in the left bottom corner.


62

SI-62FOR YOUR APPLICATIONSDon’t be deceived by its small footprint and quiet operation; the SI 62 outperforms the most advanced vertical folding and inserting systems. The thought of preparing thousands of mail pieces used to cause nightmares for the mailroom staff. Now, with the SI 62’s advanced capabilities, everything from your daily mail to those large and complex mailings will be simple.

STANDARD FEATURES

MODELL

Total number of feeders

Number of feeders

max doc. length 356 mm

Number of feeders

Proven Load Go®

FlexFeed®

Daily mail

2

1

1

Yes

Yes

Yes

2

2

-

Yes

Yes

Yes

3

2

1

Yes

Yes

Yes

STARTER STANDART PROFESSIONNAL SPECIFICATIONS

Documents Height: 90-356 mm Width: 130-230 mm Weight: 60-250 gsm Thickness: up to 1 mm Feeder capacity : 325 sheets (80 gsm)

Envelopes Length90-162 mm Width : 160-248 mm

ENVELOPE OUTPUT OPTIMISATIONChoose the best way to collect your filled envelopes and optimise space, ergonomics and productivity.

PERSONALISE YOUR MAILIn case you have a varying numberof pages going to each recipient,

WIDE RANGE OF APPLICATIONSDoes your mail vary in paper size, paper quality etc.? Does it consist of invoices, cards or reply envelopes?The SI 62 does it all for you. The unique FlexFeed® feeders, enable you to process any document size. Do you always have inserts up to half letter size? Just use the Short Feeder for optimised accessibility

ITC CONDUIT BOLDUPPERCASE 100 PTS.ITC CONDUIT MEDIUM UPPERCASE 32 PTS

Itc Conduit light 12.5 pts.

ITC CONDUIT MEDIUM UPPERCASE 12 PTS.Itc Conduit light 9.5 pts.

White Background

46 m

m /

1.8

in

11 m

m /

0.4

in

13.5 mm / 0.5 in


EQUIPMENT BROCHURE INSIDE

The logotype is placed in the left top corner.The product name comes on the top left corner, in red or blue.For future products, there must be one full product imagery in the central of the document.The background should be in white.Secondary colors can be used to stress key information.

63

USER’S MANUALSI-62 ITC CONDUIT BOLD

UPPERCASE 136 PTSITC CONDUIT BOLDUPPERCASE 43 PTS

44 mm / 1.7 in

8 mm / 0.3 in

12 mm / 0.4 in

6 mm/0.2 in 112mm / 4.4 in

6 mm/0.2 in

ITC CONDUIT BOLDUPPERCASE 20 PTS

19 mm/ 0.7 in19 mm/ 0.7 in19 mm/ 0.7 in

43 mm / 1.7 in43 mm / 1.7 in 78 mm / 3 in78 mm / 3 in

21 mm / 0.8 in

156 mm / 6 in

6 mm / 0.2 in

21 mm / 0.8 in

156 mm / 6 in

6 mm / 0.2 in

6 mm/0.2 in

Issu

e 17

/12/

2004

- 41

2690

BG /

A

BECAUSE YOUR MAIL MATTERS.


USER’S MANUAL BACK AND FRONT COVER

User’s manual back and front coverSize: 21 x 14.8 cm, to be adapted locally for other formats.Colors: the document can be in red & black, blue and black or for low cost back up solution in black &whiteTypography: ITC ConduitBackground color: whiteEquipment imagery: the imagery can be replaced by a drawing

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CASE STUDY

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www.neopost.com

PRESS RELEASEVERDANA BOLDUPPERCASE 23 PT

VERDANA BOLDUPPERCASE 17 PT

verdana regular 12pt


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16 mm/ 0.6 in

12 mm / 0.4 in

6 mm / 0.2 in

45 mm / 1.7 in

10 mm/ 0.4 in

VERY GOOD SALES IN 2005 FIRST QUARTER

Sales up 8.9% on a like-for-like basis1 and at constant exchange rates FORECAST OF FULL YEAR 2005 SALES GROWTH UPGRADED:Growth close to 7% expected on a like-for-like basis1 and at constant exchange rates.

Paris, 7 June 2005Neopost, the European leader and number two world-wide supplier of mailing solutions, today announced consolidated sales of €194.5m for the first quarter of 2005 (three months ending30 April 2005). On a like-for-like basis1 and at constant exchange rates this representeda growth of 8.9% on the first quarter of 2004. Jean-Paul Villot, Neopost’s Chairman andCEO, noted, “We enjoyed a very strong first quarter in 2005. This growth confirms both thecompetitiveness of recently launched products and the relevance of our new marketing strategy.”

In North AmericaGrowth was 9.4% at constant exchange rates in the first quarter of 2005. Thus Neopost once again demonstrated its ability to generate above-market growth in the region. This performance was linked to a particularly highly competitive offering, notably at the top end of the franking machine market, allowing the company to start benefiting from the 2006 decertification.

In the UKSales showed a slight improvement (+1%) over the first quarter at constant exchange rate. During the period Neopost saw less benefit from postal rate changes than in the first quarterof 2004. The UK is expected to return to more visible growth from the second quarter of 2005.

ABOUT NEOPOSTNeopost ranks number one in Europe and number two worldwide in mailroom equipment and logistics systems. The company sells mailing, document and logistics systems, and provides customized mail processing solutions covering both letters and parcels to a wide range of customers in the corporate, public and professional sectors. Neopost offers the most advanced solutions for online or off-line postage, large volume mail insertions, occasional parcel deliverand logistics management and traceability.

VERDANA BOLDUPPERCASE 17PT


white background

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�neopost brand guidelines/applications

DEMO-ROOM POSTER

Size: 50 x70 cm / 19.69 X 27.56 in,to be adapted locally for other formats.

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SOLUTIONS SERVICES NEOSHOP NEWS CONTACT US

Which mailing machine is right for me ?

Which folder/inserter is right for me ?

Address Change/MeterMovePostage-On-CallService Request



HELP ME CHOOSE

CUSTOMER SUPPORT

NEWS

Who we are

Employment

Vendors

Chaiman’s Message

Neopost Group

ABOUT US

Simple solutions The day to day of business can be complicated but your mailing system should not! Mailing can be simple, easy and efficient. Neopost strives to guarantee that owning a Neopost product will mean a dependable, compliant and streamlined partnership between your company and ours. Neopost worries about mailing- so you don't have to.

Neopost, Inc., is a leader in mailing, document handling and mail man-agement systems for the B2B market. Making your mailing systems simple and efficient is our #1 goal. Neopost markets a full line of Mailing Equipment, Mail Management Systems, Document Handling, Direct Addressing systems, Letter Extractors, Scales and Mailroom Furniture. Throughout the lifecycle of your product, Neopost, Inc. has the products, service and support that you expect from a global organization.

FIND NEOPOST OFFICE NEAR YOU

ANIMATION SPACE

GOVERNMENTACCOUNTS

NOMINATE A NEOSTAREMPLOYEE !


do it today >>>Discover the IJ-110


WEB SITE HOME PAGE

68

SOLUTIONS SERVICES NEOSHOP ABOUT US NEWS CONTACT US


IJ-50

Rapidly expanding businesses need mailing equipment and solutions that are fast, smart and flexible enough to handle all the growth. The Neopost IJ 50 is the answer. It will help you boost productivity by combining speed, intelligence and advanced features into a simple desktop mailing solution. It's the small business solution that delivers enterprise class performance.

With a Neopost IJ 50 mailing solution, you'll be able to:

• Quickly process even the largest mailings at speeds up to 95 lpm• Interface with your PC to export mailing data and reports• Boost productivity with differential weighing and one-touch controls• Reduce costs by eliminating postage waste, reducing operator intervention and lowering cost-per-impression• Customize your mailings with your own logos, slogans or messages


Powerful mailing solution that's simple and cost-effective

FEATURES

Differential weighing automatically calculates

Large, LCD display with simple operation

10 printable customized slogans and 5 text messages

Processes mail up to 1/4" thick

Automatically prints labels for parcels

Secure meter refills via direct modem

Long-lasting ink cartridge

Process mail at up to 95 letters per minute

Mail accounting for up to 100 departments

PC Interface for exporting data and reports

Up to 70 lb capacity scale

MAIL MACHINES

Low volumeIJ-25IJ-40IJ-50

Mid volumeIJ-60IJ-70

High volumeIJ-80IJ-90IJ-110

PeripheralsIJ Dynamic ScaleConvoyer StackerTRTD

Product Finder

Mailing Machine Finder

Folder/Inserter Finder

Product Information

Request Product Information

Peripherals


WEB SITE PRODUCT PAGE


WEB SITE

Mandatory elements :

• Minimum compatible screen resolution 800x600px resizable for larger screens.• Top header including the logo, menu, shape, colors, navigation buttons, and fonts. Its width must be 100% of the screen.• Country name on the right hand side of the logo. • Language banner (like English / French) if you have multiple languages on your site.• Search box if you’re using a search engine. Preferably located at the top left close to the menu.• Fixed height of the buttons in the top menu. Width can be changed if the text is too wide. The buttons are grey, black or red

with rounded corners at the top left and bottom right, with text in white. When the mouse is over the button, it changes to a white background with black borders and red text.

• Drop down menu, including colors, fonts and effects when the mouse is over.• Background of the pages must be white• Two sets of colors for area backgrounds: a main one and a secondary one. You must use only the main set on the home

page; the secondary one can be used if you need extra colors on internal pages. • Verdana font used for all texts except some specific ones in image format (Logo, tagline). Text size should be between 18px

and 28px for titles and sub-titles, between 11px and 14px for body texts and 9px or 10px for small texts like legends.

Fully optional / adaptable:

• We recommend you use only a one level menu. If a second level is needed it will be on the left of the page.• The “More About” box on the right, created to add related content to the current page (eg. For cross selling, Help Me

Choose, Personal information ...)• The footer with the legal section can be adapted according to your needs and legal requirements.

70


do it today >>>


AD BANNER

71


MESSAGE FROM THE CHAIRMANNEWS AND EVENTS• Neopost rewards its top sales performers of the year• New President at Neopost Inc• Inventors win Neopost Industrie Patent Awards• New Neopost Ireland

VERDANA REGULAR 8.5 PTSVerdana Regular 8.5 pts.

Print PDF version

Neopost rewards its top sales performers of the year Congratulations to the top sales people in the 2004 Neopost Goal 'N Go European Sales Contest. Coming from eight different Neopost companies and export distributors, the winners enjoyed an award ceremony and gala dinner in March at the famous cabaret LE LIDO in the Champs Elysées in Paris. They were congratulated by Jean-Paul Villot and Gérard Keraval on their outstanding achievement. Our co-sponsor and business partner HP also attended the event. Wim Peels (photo) - Neopost Netherlands - who won first place in the Professional League for the second year running received a standing ovation. The winner from the Challengers League was Bojan Zganec from Neopost Germany. From April 2005, a new program replaced Goal 'N Go - Neopost International Elite Club - in which over 700 Neopost sales people will try to earn one of the 39 coveted Elite titles.

NEWS AND EVENTS

newsletter - July 2005

01

All of you must have found out by now about our 2004 results: a 6.3% rate of organic growth, at least twice as high as our market's, and a profit margin equal to 23.4% of our sales. That's outstan-ding, and I want to thank and congratulate you.

VERDANA REGULAR 15 PTS.

Verdana regular 9.5 pts.

Several factors account for this performance, including everybody's efforts, a business culture increasingly driven by challenges and performance, the succes-sful sales reorientation implemented in late 2003 (SPG) and, last but certainly not least, our new products' popularity.

In 2004, we announced eight new products (SI 62 and 82, IJ 40, 50, 60, 80, 90 and 110).

That's a record at Neo-post and in our industry! In our businesses, a year's new products generally account for 20% of the following year's plac ments, but

OUR CUSTOMERS• Neopost & Yorkshire Purchasing Organization (YPO) delight in success• Siemens awards Satas major contract• Neopost Germany secures European contract with LIDL

OUR PRODUCTS• New version of PrintMachine software• Neopost Logistics Systems launches Collect 'N' Deliver• Connecting Inserters to Franking Machines

FOCUS ON...• Interview with Dieter Höfler, Managing Director, Neopost GmbH & Co. KG• Focus on . . . Neopost Germany & Austria• Interview with Günther Witteler, salesman, Neopost Germany

OUR COMMUNITY• Red Nose Day 2005 for Comic Relief charity• Neopost Loop One help disabled web users to access the internet• Neopost Belgium tests climate in Greenland

our new 2004 products will account for 55% of our 2005 placments in value and quantity! The new products have met with a very positive reception from the market and we've seen the beginning of their impact on our sales.

The best is yet to come. Well done, especially to all those who contribu-ted to the development of the new products.

Now it's time for all of us to make the most of our new competitive edge.

Jean-Paul Villot

NEOPOST NETWORK NEWS� � �

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INTERNAL E-NEWSLETTER



MAILING

CUSTOMER HIGHLIGHTS

Announcements

newsletter - July 2005

HP chose Neopost to provide mailing equipment for its locations in the US and Canada. Neopost and HP were able to build upon their established professional relationship, as all Neopost digital mailing systems are equipped with HP ink. The first step for Neopost was to perform comprehensive site surveys and recommend the best fit for HP’s needs. Neopost was committed to recommend-ing the right equipment based for their offices’ volume and demand, was more responsive to HP’s needs and provided the best solutions in performance to price ratio. Neopost is pleased to extend our high level of customer service to one of our valued professional partners, industry leader HP.

NEW PRODUCTSEvery December, Neopost hosts a toy drive that is sponsored by the local fire department. Hundreds of toys are brought in by Neopost employees and donated to the fire department sponso-red charity, Toys for Kids. The fire department distributes the toys as Christmas presents to children in the Bay Area. This year, Neopost also received $150 in children's books from company.

The USPS has established a meter migration plan to ensure secure postage meter technology in the US market-place. The USPS meter migration plan is aimed at transitioning the install base of meters from certain technology to be

ADDRESSING DATA SYSTEMS DOCUMENT HANDLING SERVICE

Featured ProductSI-62 Folder inserter

The SI 62 is the highest performing desktop folding/inserting system on the market. Designed to fit your needs, 3 different confi-gurations are sure to fit your business needs.

Which configuration is right for you?1.5 stations - This system features 1.5 multifunctional FlexFeeders. One for document size documents and one feeder for inserts up to 6". Available from October 1.2 stations - This system has 2 FlexFeed feeders, meaning it can process documents from 3.5" to 14" from both feeders.2.5 stations - The largest SI62 in the range. It has two FlexFeed feeders that process documents from 3.5" to 14" and a handy feeder for smaller documents (up to 6")

All of the SI 62 configurations are equipped with Load 'N Go(insert image). Just load the documents and envelopes into the SI 62, press the Load 'N Go button and the system will program itself to process the job! Make sure that your documents are ready in time for pick-up and arrive at the customer in the document order you desire with the SI 62!

Verdana Regular 15 pts.Verdana Bold 17 pts.

Verdana Bold 9.5 pts.

Verdana Regular 9.5 pts.

USPS Meter Migration Plan

http://www.usps.com/postagesolutions/_pdf/meterm.pdf

susceptible to tampering, counterfeit or misuse to available technology offering enhanced security. The plan also targets metering technology that imposes opera-tions costs that may be avoided with newer, alternative technology. Phase III and Phase IV, the next phases in the USPS meter migration plan, involve meters with letter press technology that must be taken out of the market by 2006 and 2008, respectively. Neopost offers cost-effective programs to move to new technology. Call 1-888-Neopost for more information. For a list of affected meters please visit

Neopost, Inc. 30955 Huntwood Ave.Hayward, CA 94544 If you are unable to view this newsletter, Click Here

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verdana regular 11pt80% black

CUSTOMER E-NEWSLETTER

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©Copyright 2005 - neopost diva

neoPack®v.2


SOFTWARE LOADING PAGE

The metallic background can be replaced by a gif animation showing the movementof the shading to stress its metallic aspect.Typography: itc conduitColors: metallic grey, maroon and red or blue

74

traitement journalier news historiques utilitaires aides administrateur

expéditions

jobs & séquences

day end

news

historiques

statistiques

automatique

destinataires

utilitaires

différés & suspendus

quitter

version V 2 11 - n° de série NXP_000000_001

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SOFTWARE HOMEPAGE

Frame color: metallic greyBackground color: whiteTypography: VerdanaThe primary and secondary colors can be used in the layout to stress key information.


CURRENT EQUIPMENT

General rules:- the Neopost identity (logo + butterfly) is always placed on the main module of the machine;- there can be one logo and one butterfly per machine;- specific use: for large equipments, there can be a repetition of the logotype (in a one color version) in the man-machine interface. This second logotype can be in maroon or in white;- positioning: the logotype is always in the left top corner and the butterfly in the right bottom corner;- the standing-alone butterfly is always bigger than the logotype’s butterfly;- all other graphic symbols about modules functions should be maroon;- the name of the machine shouldn’t be mentioned on the main module.

Specific rules for current equipments:- logotype and butterfly have no shading;- wordmark and butterfly’s front side are maroon (Pantone: black 5c), butterfly’s back side is red (Pantone: 1797c).


CURRENT EQUIPMENT

the display’s keys better be in maroon RAL3007, rather than blue.

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Black 5c 30 %RAL 7006

Pantone 427 C Pantone 431 C

Black 30 %RAL 7035


LOGOTYPE WITHOUT SHADING

main logotypemaroon: Pantone black 5c / RAL 3007 red: Pantone 1797c / RAL 3020

monocolored logotypemaroon: black 5c 100% & 30%

monocolored logotypewhite & 30% black


FUTURE EQUIPMENT

Specific rules for future equipments:- there is one logo and one stripe (see toolkit S5);- the logotype and the stripe appears with shading;- the wordmark is maroon, the butterfly’s front side and the first part of the stripe are metallic grey, the butterfly back side and the sec-ond part of the stripe are red or blue.

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FUTURE EQUIPMENT

Logotype and stripe for future equipment


T-SHIRTS

81neopost brand guidelines/applications 81

BOOTH EQUIPMENT 1

The logotype should be on the left top corner; the butterfly stripe containing the brand tagline should be on the right bottom corner.


BOOTH EQUIPMENT 2

The butterfly can stand-alone in the empty white space.


BOOTH EQUIPMENT 3


VEHICULE


SIGNAGE

86

TOOLKIT







56789111923333436383940414486

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LOGOTYPE

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neopost brand guidelines/toolkit

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BUTTERFLY


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STRIPE

To enlarge or reduce the stripe, you must select then pull the left two dots as shown above.

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LOGOTYPE WITH TAGLINE


l1.eps l2.eps

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GRAPHIC SYSTEMS

In order not to deform the shape of the frame, you must select the three dots of the same side ( as shown above ) before enlarging or reducing the frame

To enlarge or reduce the stripe, you must select then pull the left two dots as shown above.


Neopost Guidelines

Documents

Transcript of Neopost Guidelines