Neogen Direct Marketing
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Transcript of Neogen Direct Marketing
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Neogen – Direct Marketing
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A. Targeting
B. Choose your creative
• Company profile
• Promotional message
• Text ad
C. Neogen Statistics
D. Direct Marketing Advantages
E. Recommendations
Overview
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Precision Targeting
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Product type
The women will see
exclusively the message
containing the info targeted
on their group and interests.
Auto, Electronic
products , etc.
Women Men
Men will see exclusively the
ad and message tageted on
their group and interests.
Targeting Criteria - sex
Sport articlesCosmetics
Kid’s articles etc.
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B. Creatives
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B. Choose Your Creative
1. Business profile
2. Promotional message
3. Text ad
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Ads can contain Images
Ads can contain Text
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1. Business Profile
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What you can communicate and how
Interact with your audience. Enroll the audience in voting, posting comments, sending feedback. Keep in touch with the targeted audience.
Automatically, the users related to your company profile, „fans”, are
seeing in their news feed from Neogen your updates (messages)
E.g.: in our BestJobs profile on neogen.ro, we communicate BestJobs service. One of the
users, searching for new profiles in Neogen database, sees the profile. It becomes „friend”
with the profile and automatically he will receive in his own account the communication
regarding the new BestJobs services.
Action
Result
Price for a company profile on neogen.ro – 0.
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Case study: Orange business profile in Moldova
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2. Promotional Message
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Promotional message
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Get started in just a few minutes.
Reach a precise audience with custom targeting options.
If you don’t have a website you can create very easy a company profile, on
Neogen.ro, and then use the profile’s URL in your promotional message.
The Promotional messages are sent directly in users` Inbox, on Neogen.ro. The minimum total Buget is 100 euro.
You are charged only when a user opens your message.
With a minimum budget of 100 euros you can attract 500 potential clients!
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Case study: Franziska&Franz in Romania
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Statistics
Franziska:
- 22.162 read messages
- 4.194 clicks on the link redirecting to
the client’s site
Franz:
- 17.416 read messages
- 2.379 clicks on the link redirecting to
the client’s site
Franziska&Franz promoted Austria to Neogen
users.
Target group
Franz sent messages to all women on
Neogen, aged > 30.
Franziska did the same, but to all men from
Neogen,
aged >30.
Period
- 1 week
Our client feedback after the campaign was over:
“We surpassed our target with 200%. Waw!”
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3. Text ad
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Text
ad
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Text ad
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Get started in just a few minutes.
Test our services for free.
Reach a precise audience with custom targeting options.
If you don’t have a website you can create very easy a company profile, on
Neogen.ro, and then use the profile’s URL in your text ads. Text ads are displayed on special spaces on Neogen.ro and on more than
600 affiliate sites.
Text ads are also inserted in videos uploaded on Neogen.ro.
You are charged only when a user clicks on your ad.
The free trial budget allows you, based on the price you set for one
click, to attract up to 500 potential clients.
First 10 euro on the house!
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Ads - Video display & Special advertising spaces
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Video
Display
Advertising
space
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Case study: Top Shop in Romania
Statistics period
- 3 weeks
Ads
- 45 active ads
Statistics
- 46.661 clicks
TopShop is promoting their website through text ads, displayed on Neogen sites and
over 500 partner sites, for over 2 years now.
The ads are designed to promote a certain category/type of product and also targeting
options were set according to the characteristics of each product.
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C. Neogen statistics
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An active and involved audience
Over 200 million page views per month
Over 12 million visits per month
Over 2.5 million unique visitors/month
Over 20 pages are viewed by a member per visit
Average time spent on site is 20 minutes/visit
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D. Direct Marketing Advantages
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Targeting
Precision targeting options allows to focus specifically on the group that interests you, so no impressions are wasted.
Measurability
It is important that an investment in the promotion of your company products or services to be measured in terms of results they generate. Direct Marketing offers an opportunity to see how many users clicked on your ad or how many read your message etc.
FlexibilityChanging the message you intend to send, the targeting criteria or the offer, can be achieved very quickly and easily. You can find from the first days of activation, whether or not an
advertisement is efficient.
Variable BudgetDirect Marketing is accessible to everyone, no matter the budget.
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D. Recommendations
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Target your audience
Think Viral
Provide a unique value
Infuse with loyalty program
Measure success and improve
Message and Notify