Nendo 2014-2015 Social Media Trend Report by Mark Kaigwa of Nendo Ventures and Odanga and Samer of...

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Transcript of Nendo 2014-2015 Social Media Trend Report by Mark Kaigwa of Nendo Ventures and Odanga and Samer of...

We use Natural Language Processing (NLP) and machine learning for our analysis.

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#KenyaAt50

2014 will be the year where WhatsApp changes the media, Social TV transforms our screens and the 47

counties see social media devolved

2014/15

THE RISE AND RISE OF

WHATSAPP

THE RISE OF SOCIAL TV IN

THE COUNTRY

THE TUJUANE SYNDROME

#TUJUANE

SOCIAL ME-DEVOLUTION

2014/15 TRENDS

@ The Speed of Light

MEDIA EVOLUTION N OT R E VO L U T I O N

CORPORATE CATCHUP

INFLUENCE

BUBBLE BURSTS

THE SMART AUDIENCE

Download 15 of East Africa’s Definitive Digital Media Trends for free at

http://report.nendo.co.ke