Networked MediaAny standards roadmap ahead?

Margot Dor

ETSI

2nd Networked Media Forum

St-Malo, 29 September 2009

Multi platform delivery

Couch potatoes are a minority

On demand (linear, non-linear, catch-up…)

User generated/co-generated content

Interactivity

We also know it used to be spaghettis…

Fixed MobileFixed/

Wireless Broadcast Satellite

Now it’s more lasagna-like

Fixed MobileFixed/

Wireless Broadcast Satellite

Transports

Home networks

Medical

BankingEducation

NetworkCable

Radio - Sat

NetworkCable

Radio - Sat

Distribution ManagementDistribution

Management

Content + servicesmanagement

Content + servicesmanagement

FormatFormat

User ServicesManagement

and presentation

User ServicesManagement

and presentation

BB NetworksBB Networks

Distribution ManagementDistribution

Management

Content + servicesmanagement

Content + servicesmanagement

FormatFormat

User ServicesManagement

and presentation

User ServicesManagement

and presentation

IPIP

Distribution ManagementDistribution

Management

Content + servicesmanagement

Content + servicesmanagement

FormatFormat

User ServicesManagement

and presentation

User ServicesManagement

and presentation

TV IP TVMobile TV

DVB-H…

DVB-H…

BB NetworksBB Networks

MiddlewareMiddleware

FormatFormat

Web applications and services

Web applications and services

IPIP

Web TV

Web ServicesWeb Services

My silo (nicer than yours)

ITEM

S In

tern

ation

al

Dealing with life on life’s terms

7

Enabling complex and hybrid content distribution topologies with QoE – QoS issues determined at each stage

The (very simplified) ecosystem

8

Internet

players

Broadcasters, studios…

Content provision & aggregation

CEs/ STB suppliers

Telcos

ISPs

CA vendors

SW vendors

Players Meaning

Raise ARPU, lower development costs

Share of revenue

+ branding

+ content protection

Sell gear and control point (CPE)

Be (at the very least) the middleman

•Operators: I want to monetize my network

•Broadcasters: I want to broadcast programmes whatever the pipes

•Media groups/studios: I want my share of online presence

•Consumer Electronics: I can be the hub for (home) connectivity

•Internet players: I am the future-and the future is open and free

9Online ad market 2008 24 billionUSD

Biodiversity OK-but how about Interoperability? Reformatting content for N platforms

who gets the bill? Audience measurement and targeted advertizing CDNs – Sharing control? Hybrid broadcast-broadband Content integrity (widgets…)

ETSI three-pronged strategy

Cluster technical activities user-centric cross platforms systems

Beef up the relationship with EU broadcast community

Partnership with other SDOs and forums on a global scale

And indeed, ensure state of the art research has easy access to the standardization space.

(1)ERM TG17-Broadcast and ancillary communications equipment(2) and (3) SES-BSM-Broadband satellite MultimediaSES-SDR- Satellite Digital Radio

(4) MBMS is in SA 1 to 6, RAN 1 to 3 and CT1

(5) TISPAN WG2- Architecture, WG3-Protocols

JTC Broadcast

Tispan WG 2 & 3 (5)

SES-SDR (3)

3GPP-MBMS (4)

ERM-TG17 (1)

MCD

SES-BSM (2)

ETSI cluster

Allow non platform specific players to operate across multiple platforms, cost-efficiently

Broadcasters, studios, telcos, ISPs, Internet players, CEs… Enable industry to make decisions based on business

strategies, not on technology lock-ins