By Amy Pannu, Salesforce Partner Marketing and Courtney Dickson, Nelson Technology

Nelson Technology Dreamforce Success Story

5 ways to get a quick ROI on your Dreamforce Investment

See a return on your event investment quickly by going in with a full-lifecycle strategy.

Nelson Technology knows where to find their key demographic, and how to get their attention! As a high-level recruiting and staffing agency, Nelson Technology provides technical staffing to companies throughout California and Texas. They had come to Dreamforce for several years and gained so much value that they decided to go BIG and become a Dreamforce sponsor.. How did they do it, you ask? They had a winning strategy for their team before the event, onsite, online, and more to reach their demographic.

#1 – Know Your Purpose

One of Nelson Technology’s goals at Dreamforce was to educate. Another was to network. They kept this in mind for every touch point throughout the show.

#2 – Be Prepared

They put a lot into a “Dreamforce Toolkit” for their internal team members supporting the event in any way.

#3 – Zero In on Your Audience

The audience Nelson Technology wanted to target at Dreamforce was primarily technical professionals and companies in need of technical professionals, so they are a great fit in the DevZone. They found that companies that service technology are a great fit in the Cloud Expo and the DevZone.

#4 – Get Involved

Integrate yourself and your message throughout the show in a meaningful way that reaches your audience. Nelson Technology knew who was attending and highlighted their partnerships, they had Tech Talks onsite, donated to philanthropic causes they care about that were being showcased, spoke in the Community Zone, and worked with MVPs.

#5 – Have a Marketing Campaign

Dreamforce is a keystone piece of Nelson Technology’s marketing campaign for the year, including content, social media, and events.

What do you do?

Have you used any of these methods in your event marketing strategy? How do you innovate to get maximum ROI from your events?

THANK YOU For questions or support please contact partnersuccess@salesforce.com