nellie huang wild junket magazine
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Transcript of nellie huang wild junket magazine
Behind the Scenes: WildJunket Magazine
WTM - Social Market 2012
Nellie HuangAlberto Molero
www.wildjunket.com
Who are we?• Started WildJunket.com in 2008 – ranked
one of the top travel blogs
• Branched out into travel writing – contributed to several magazines
• Launched WildJunket Magazine – a new product created based on our passion for travel and new media
www.wildjunket.com
• Digital flipbook magazine for iPad and tablet device readers
• Long-form travel narratives with a storytelling element
• Interactive multimedia (videos and links)
• Available on Zinio, Magzter and our iOS app
What is WildJunket Magazine About?
• To expand beyond the website• To package and deliver our content in a
more creative way• To interact with readers on a different scale• Right time, right audience
“(New York, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in
digital form.”
Why A Digital Magazine?
Skills Needed for Magazine Production
• Editorial/ writing experience
• Marketing skills• Contacts• An eye for
photography• Software
knowledge• Graphic design
• Network of writers/bloggers• Making connections via TravMedia,
Media Bistro, Writers.com, and social media
• Editorial assistant• Sales executive• Interns
Building Our Team
www.wildjunket.com
Beyond PublishingOur job is not done after publishing.
•Marketing plan – giveaways, reviews, press releases, social media•Establishing contact with potential advertisers•Managing our subscribers•Creating more products to keep readers interested
What’s Next?
•New website dedicated to the magazine, so our magazine content reaches more audience
www.wildjunketmagazine.com
•FREE magazine distribution to newsletter subscribers•Publishing on Kindle and Barnes&Noble•More products such as photography ebook series
Contact information
Where to find us:[email protected]
www.wildjunket.com
facebook.com/wildjunket
twitter.com/wildjunket