By: Chelsie Cameron Neil Patel. 3% of Earth’s water is freshwater.
Neil Patel - What You Need to be Measuring and How to Do It
26
5 Metrics You Ought to Track Neil Patel KISSmetrics
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18-Oct-2014 -
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Technology
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Neil will teach you five advanced website traffic statistics that you NEED to be measuring, but probably aren't. It isn't good enough anymore to just measure click-through and conversion rates to your signup page. You need MUCH more detail and Neil will explain how to get it and make decisions accordingly. You'll be amazed at the increase in valuable sign-ups and revenue increases you can achieve.
Transcript of Neil Patel - What You Need to be Measuring and How to Do It
5 Metrics You Ought
to Track
Neil PatelKISSmetrics
1. Revenue per user
Revenue per user
Conversion rates are great to track, but
you should also track revenue per user.
Even with a lower conversion rate, you
can still make more money.
Revenue per user
Revenue per user
Doubling the price caused a 10%
decrease in conversions, but an 82%
increase in revenue.
Revenue per user1. Sign in to your account. 2. Click Edit next to the profile you'd like to enable. 3. On the Profile Settings page, click edit next to Main Website Profile Information. 4. Change the E-Commerce Website radio button from No to Yes.
Revenue per userpageTracker._addTrans(
"1234", // Order ID"18.28", // Total"1.29", // Tax"5", // Shipping"San Jose", // City"California", // State"USA" // Country
Revenue per userpageTracker._addItem(
"1234", // Order ID"DD44", // SKU"T-Shirt", // Product Name "Green Medium", // Category"11.99", // Price"1" // Quantity
1. Revenue per user--------------------------------------------------------
2. Engagement
Engagement
The more engaged users are, the more
likely they are going to invite their
friends or continue to pay.
Engagement
1. How far people are getting
2. How often are users coming back
3. What are users doing
Engagement<script type="text/javascript">var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));</script>
<script type="text/javascript">try {var pageTracker = _gat._getTracker("UA-xxxxxx-x");pageTracker._trackPageview();} catch(err) {}</script>
1. Revenue per user--------------------------------------------------------
2. Engagement--------------------------------------------------------
3. Event tracking
Event tracking
The best way to find out if users like
the feature set in your application is to
track the them.
Event tracking
Event tracking_trackEvent(category, action,
optional_label, optional_value)
pageTracker._trackEvent('Videos', 'Play', 'Gone With the Wind');
pageTracker._trackEvent('Videos', 'Pause', 'Gone With the Wind');
pageTracker._trackEvent('Videos', 'Stop', 'Gone With the Wind');
pageTracker._trackEvent('Videos', 'Downloaded', 'Gone With the
Wind');pageTracker._trackEvent('Downloads', 'PDF',
'/salesFormsorderForm1.pdf');
1. Revenue per user--------------------------------------------------------
2. Engagement--------------------------------------------------------
3. Event tracking--------------------------------------------------------
4. Real conversion rate
Real conversion rate
Free users can convert into paid
users, so you need to track where users
originally came from.
1. Revenue per user--------------------------------------------------------
2. Engagement--------------------------------------------------------
3. Event tracking--------------------------------------------------------
4. Real conversion rate--------------------------------------------------------
5. Test, test, test
Test, test, test
Don’t base your company’s decisions off
of someone else's data. What works for
one company may not work for yours.
Test, test, test
Test, test, test
Test, test, test
Test, test, test
• Original: Code at the top and bottom
• Variations: Code on the bottom
• Conversion: Place code on thank you page
Test, test, test
