neighbourhood watch — our look & feel

2

‘Communities where everyone feels safe’ We have a strong brand heritage. We have been an active presence in some communities for quite a while. We are now reaching out and looking to engage with a much wider, nationwide audience. This means that the way we look and how we talk is changing. We are now inclusive, involving and nurturing. We are aiming to inspire positive change in local communities. We are reaching out to new audiences (especially younger people and those in high crime areas) as well as making our current members feel valued and part of our wider organisation.

3

futura extra bold

abcdefghijklmn abcdefghijklmnop012345678910.,!?

Plantin Bold

aBCdefghijklmnabcdefghijklmnopqrst012345678910.,!?

Plantin Regular

abcdefghijklmnabcdefghijklmnopqrst012345678910.,!?

Primary logo

logo colours black and white logo

Typefaces

house numbers

orangegrey

greentealbluepurplepinkredcolour palette

Photography

Our kit of parts

neighbourhood Watch – Our look & feel4

Our tone of voice

To reflect our personality our tone of voice is inclusive and nurturing. We write from a collaborative perspective using possessive pronouns such as ‘us’ ‘we’ and ‘our’ and try to avoid ‘you’ or ‘they’. We exclude criminals and criminal behaviour.


Our campaign identity

To reflect our collaborative spirit our logo is made of two interlinking components. Vibrant colour and bold typography ensure stand out and impact in all contexts.


Our campaign identity – colours

Our primary logo colour is orange but we have a range of colours to reflect our modern and diverse organisation. We only use one colour per application and this colour should run throughout the entire application.


Our campaign identity – black & white

Sometimes we might need to use our logo in black and white. This should only be used as a last resort and when black and white printing is the only option available.


Our campaign identity – exclusion zone

To allow our logo to have presence and visibility we should always allow clear white space around the mark. always allow the full height of the logo as an exclusion zone.


Our campaign identity – Position

To build recognition and for consistency wherever possible we place our logo in the top left hand corner of our applications. Remember to allow the exclusion zone as the minimum distance from the edge. measurements for applications are available from page 24.


Our campaign identity – Size

Whilst there is no maximum size, our logo should be made no smaller than 35mm wide.

35mm

a4 applications

a5 applications

minimum size

85mm

60mm


Our heritage because of our history we have a number of existing marks and symbols that appear in windows and on streets. On new materials (and only if needed) we should use these symbols as endorsement marks and in grey.


Our heritage – Position

for clarity it is important to keep the placement of our existing marks in a consistent location. These marks appear on the front or back, in the bottom right hand corner of an application. measurements for applications are available from page 24.


our community. our watch.

www.ourwatch.org.uk

Our partnerships Sometimes our work is endorsed or in collaboration with other parties. To avoid multiple logos we recommend writing the name of third parties. When logos must be used please ensure that they are the same size and in line with our heritage marks.

in partnership withSouth Tyneside council


www.ourwatch.org.uk


Our colours

Primary Secondary

background

Our primary colour palette reflects our logo. Our secondary colour palette tonally compliments our primary palette and is warm, friendly and bright. Our colours are used as a highlight and to pull out key information. for simplicity and impact our background colour is white. We do not use large washes of colour or multiple colours on an application.

orange green

blue

pink

grey teal

purple

red

WhiteC0 M0 Y0 K0R255 G255 B255

C0 M70 Y99 K0R235 G105 B11

C65 M15 Y96 K1R106 G158 B50

C88 M57 Y0 K0R0 G103 B177

C24 M75 Y0 K0R200 G91 B165

C0 M0 Y0 K80R88 G88 B90

C79 M19 Y30 K0R0 G153 B169

C50 M65 Y1 K0R148 G106 B165

C18 M88 Y98 K8R191 G55 B31


Our typography

we use futura extra bold for headings and statements.

We use Plantin for all text and supporting information.


Our typography

headingSubheading neighbourhood Watch is about local people working together to create safe, attractive, friendly places to live, places where crime is less likely to happen and people are less likely to turn to antisocial behaviour.

Visit www.ourwatch.org.uk for more great success stories from neighbourhood watch

Secondary headingSecondary subheading

Secondary text

big heading for short punchy headings of no more than 10 words, we use futura extra bold in upper or lowercase. Welsh documents require the linotype futura font family.

We use Plantin bold for headings and Plantin bold italic for subheadings.

We use Plantin Regular for all text and supporting information.

When pulling-out short pieces of information we use futura extra bold at a minimum size of 9pt.

When Plantin is unavailable and for all Welsh applications, we use georgia bold for headings, georgia bold italic for subheadings and georgia Regular for text.


Our imagery –Photography

Our imagery is warm, friendly and real. it feels spontaneous and should capture a moment in real life. To build a feeling of community our imagery features groups of people. Our imagery is positive and does not include crime clichés such as broken glass and hooded youths. There are no lone figures.


Our imagery –graphic shapes

Our kit of parts includes vibrant and eye catching graphic shapes that reflect house number plates. These should only be used to contain bold headings and used sparingly on applications (never use more than one graphic shape on a layout). for consistency and added impact we use the colour of our chosen shape throughout the rest of the application.


don’ts We really want you to have fun with our identity but we do need to set some ground rules.

don’t place the campaign identity on a coloured background.

don’t reposition the elements of the campaign identity.

don’t place the campaign identity over an image.

don’t change the colours of the campaign identity.

don’t recreate the campaign identity in another typeface.

don’t put a frame around the campaign identity.

neighbourhoodwatch


Don’t put lots of text on coloured backgrounds

Don’t put text over an image where you can’t read it

don’ts We really want you to have fun with our identity but we do need to set some ground rules.


don’ts

don’t place images inside our house number plates. They must always appear as a flat single colour.

don’t use colours that blend in or clash with the image.

We really want you to have fun with our identity but we do need to set some ground rules.


Our applications –Website


Our applications –a4 Posters

Sponsored by hackney council


www.ourwatch.org.uk

neighbourhood Watch is about everyone looking out for each other and working together to make their area the nicest, friendliest, safest place it can be. i’m your neighbour and i’d like to get to know you.

call jane campbell on 0208 437 3847Or email [email protected] visit ourwatch.org.uk for more details.

hello(i’m your neighbour)

a

18mm 85mm 18mm

18mm

18mm

15mm

297mm

210mm

108mm

10mm

85mm

6 columns only

Campaign identitychosen colour85mm width

Bold poster title

key line1pt weight

event description and detailsOver 6 columns of 8 column grid with 5mm gutterPlantin bold and Plantin Regular 14pt/16ptTracking -5

Sign-off and websitefutura extra bold 11pt/13ptTracking -30

Partnership namePlantin Regular 10pt/12pt

heritage marks15mm height

a

b

b

c

c

d

e

f

f

gg

e

d


Our applications –a4 Posters


Primary campaign identity 60mm width

image area

Brochure titlefutura extra boldTracking -30

Our applications –a5 brochure

what kind of neighbourhood

do you want to liVe in?

a

b

b

c

c

210mm

148mm

15mm 60mm 15mm

12.5mm

12.5mm

12.5mm

a


area for full bleed photograph

Section titlefutura extra boldTracking -30

TextOver 5 columns of 6 column grid with 5mm gutterPlantin bold, Plantin bold italic and Plantin Regular15pt/17ptTracking -5

Page numberfutura extra bold 9ptPage numbers must always appear on the left hand side of a page.

Our applications –a5 brochure

The groves Neighbourhood Watch, Hull

The groves in hull was an area with problems. crime and antisocial behaviour were rife. a new neighbourhood Watch group helped local people put their case for improvements, including better policing, street cleaning and lighting. The group also worked on creating facilities for young people and, among other initiatives, providing christmas hampers for isolated older residents. in only the group’s first year, crime in the area dropped by 30%, relations between young and elderly residents improved and a real sense of community and pride in the neighbourhood started to appear.

6

recent neighbourhood

watch successes

a

a

b

b

c

148mm

210mm

5 columns only

15mm 15mm

12.5mm

20mm20mm

12.5mm

d

These rules apply for spreads with images either on the left or right hand page.

d

c


Our applications –a4 letterhead

a Primary campaign identity 85mm width

Recipient address

TextOver 6 columns of 8 column grid with 5mm gutterPlantin Regular 14pt/16ptTracking -5

neighbourhood Watch contact detailsPlantin Regular 10pt/12pt

heritage marks15mm height

b

c

d

e

297mm 99mm

18mm

35mm

18mm

15mm

18mm

210mm

30mm 85mm

john Smithaddress line 1address line 2address line 3Postcode

dear john,

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Regards

neighbourhood Watch, beaumont enterprise centre, 72 boston Road, beaumont leys, leicester le4 1hbT 0116 229 3118 [email protected] www.mynhw.co.uk

6 columns only

b

c

d e

a


Primary campaign identity

name, contact details and regionOver 2 columns of 3 column grid with 5mm gutterPlantin bold and Plantin Regular8pt/10ptTracking -10

heritage marks7.5mm height

Brenda Whitmell, ChairmanT 01903 762918 [email protected]

Sussex neighbourhood Watch federationSouth east region of nhWn

inglenook, Old Salts farm Road, lancing, West Sussex, bn15 8jd www.mynhw.co.uk

Our applications –business card

a

b

bc

c

55mm

85mm

5mm 5mm

5mm

5mm

7.5mm

a


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