NeedTagger - Connect With Customers During Their Moment of Need
-
Upload
vernon-niven -
Category
Technology
-
view
25.084 -
download
0
description
Transcript of NeedTagger - Connect With Customers During Their Moment of Need
The Customer Search Engine for Social Mediawww.needtagger.com
We connect sales & marketing pros with prospects & customers during critical moments of need.
Who is ?
Social Selling Is Here To Stay
04/12/2023 2012 NeedTagger (all rights reserved) 3
Social Prospecting
Faster Closing
Lead Nurturing
Fact: you are connected to less than 10% of your socially-active prospects
Prediction: most will never connect.
The Challenge With Social Prospecting
04/12/2023 2012 NeedTagger (all rights reserved) 4
How will you reach the other 90%?
• Networking? Yes! (if you can) LinkedIn is awesome.
• Fans and followers? they rarely engage (1% per post)
• Display ads? they interrupt or are ignored (<1% CTR)
• Influencers? not dependable, and take a lot of work
The Challenge With Social Prospecting
04/12/2023 2012 NeedTagger (all rights reserved) 5
Social prospecting for front-line professionals– For sales pros, lead generators, customer service reps, business owners, etc.– Monitor: identify people who need your offerings, content and assistance– Engage: solve problems, answer questions, share content - and sell– Analyze: market demand over time, traffic generated
Natural and cost-effective– Intent Marketing: connect with people during moments of need– Save time monitoring– 20% CTR; less than $1 per click– Pricing starts at $20 / mo per user (5 streams)
Simple and convenient– 100% self-service & easy to customize– 5-minute setup– Daily email alerts– API available soon; CRM integrations planned.
NeedTagger connects you with people who need your products, services and assistance right now.
04/12/2023 2012 NeedTagger (all rights reserved) 6
NeedTagger identifies people on Twitter expressing needs (intent) related toyour business. You tag prospects by following, listing, re-tweeting or offering content/advice.Prospects click on your links, visit your landing page, reply & follow you back. Now you’re connected.
How NeedTagger Works
04/12/2023 2012 NeedTagger (all rights reserved) 7
1
234
1
2
3
Old-Fashioned Prospecting – For Social Media
(back of our business card)
04/12/2023 2012 NeedTagger (all rights reserved) 8
Capture leads, generate traffic and help people solve problems.Real-Time Engagement Panel
04/12/2023 2012 NeedTagger (all rights reserved) 9
Our Anti-Spam policy
Create Streams for Specific Markets & Objectives
Works like a Customer Search Engine.5-Minute Setup
04/12/2023 2012 NeedTagger (all rights reserved) 11
Our Anti-Spam policy
Target Prospects by
– Industry
– Conversation Type (intent)
– Discussion Topics (keywords)
– Location (2 types of filters)
– Profile / Bio (job title, interest)
Track market demand for your stuff over time. Unique Analytics
04/12/2023 2012 NeedTagger (all rights reserved) 12
Our Anti-Spam policy
Twitter Prospecting Options Compared
Twitter Marketing Option Reach Targeting
Time to Value CTR Cost
Outreach Marketing(direct)
People who need you right now (90%)
Intent,Profile,Geo
5 mins 5%-83% $ 20 per mo/user< $1.00 CPC
Share content with followers(earned)
People who follow you (<10%)
Interests Months <1% $2,000-7,500 / mo.(example)
Promoted Tweets & Accounts (paid)
People who may be interested in your content
Interests, Demo, Geo
5 mins <1%*or
3-5%**
$2.50 to $4.00 CPF$0.75 to $1.50 CPE
CPC = cost per clickCPF = cost per followerCPE = cost per ‘engagement’ (reply, retweet, share, click, DM)
* In timeline, several independent studies ** In search results, per Jack Dorsey, June 2012
04/12/2023 2012 NeedTagger (all rights reserved) 13
We offer the most direct way to reach prospects on Twitter.
• Intent-filtered streams• Direct to prospect• Address their needs• Greater reach• Job-specific streams
• Save time• <$1 per click• 5-80% CTRs• More leads• Easy to deploy
How It’s Different Benefits
Intent Marketing is marketing a product or a service based on the consumer’s intent to adopt, purchase or consume that particular service which may have been either explicitly or implicitly conveyed by the subscriber. - Wikipedia
Benefits of Marketing to Intent
04/12/2023 2012 NeedTagger (all rights reserved) 14
A Greenfield OpportunityEvery day, millions of people express commercially relevant needs in social media. This ‘latent demand’ is mostly ignored by businesses.
04/12/2023 2012 NeedTagger (all rights reserved) 15
150 million needs expressed per month
Doubling every year
Testimonials
04/12/2023 2012 NeedTagger (all rights reserved) 16
From our customers (unsolicited)
How To Introduce Yourself to a Prospect on Twitter
See more Customer examples in our Pinterest gallery.
NeedTagger users doing it right.
Learn More
On the web:
Available in HootSuite (see App Directory)On our blog• How To Create A Customer Prospecting Stream• 10 Ways To Introduce Yourself to a Prospect On Twitter
Customer Service Center• http://needtaggerinc.zendesk.com/home
Create your first stream now (for Free)• http://app.needtagger.com/get-started