Need to Know Vol1

8/6/2019 Need to Know Vol1

1/11

NEED TO KNOW a initiativeYOUR START TO AN INFORMED WEEKEND

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Issue 1, 2011

link.psk.com/oldspice

WHOS BETTER?NEW OLD SPICE MAN

OR OLD OLD SPICE MAN

Seemingly picking up exactly where they let o, New Old Spice Guy Fabio is chal-

lenging the (original) Old Spice Guy to a duel on Twitter. While the tip-o was a

rather obvious Promoted Tweet o Fabio Deeats Old Spice Guy?, the team behindOld Spice (Wieden + Kennedy, we presume) is back at it, with rapidly-generated

YouTube video responses in which Fabio encourages ans to support #teamFabio,

while the old Old Spice Guy haggles him rom his own Twitter account. So ar, Fa-

bios got about 4,000 ollowers vs. Isiaiahs 129,000. Granted, the old Old Spice

Guy has had some time to accrue them

So essentially, were seeing a ull-on, (branded)

social media duel unold across Twitter and

YouTube (at the very least) people are be-

ing called out directly on both platorms, dates

and times are being announced, and sites and

videos are going up in a real-time, but coor-

dinated ashion. But we wonder what else the

team has up their sleeves as un as this is,

the Twitter-driven personalized videos have

now been done by Old Spice. So whats

next or Fabio and Isiaiah? Well keep our eyes

on the duel and will be curious to know how

engagement and sales results compare to the

last campaign.

The personalized YouTube videos

started to be shot and posted on

Monday aternoon, while Fabios

challenge was issued about 12

hours prior. Since then, the original

Old Spice Man seems to have ac-cepted Fabios challenge, inviting

him to a Mano a Mano in El Bao

duel on Tuesday, July 26th at 12PM

EST.


2/11


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Issue 1, 2011

Designer, Jrn Beyer aka Jrn, based in Dssel-

dor, Germany has revamped the packaging o

major spirit brands, to see i peoples productdecisions would be aected by replacing their

signature glass bottles with Tetra Paks. The re-

sulting series called Ecohols displays the la-

bels o Jack Daniels, Absolut Vodka and Jger-

meister on ordinary beverage cartons. What

remains o the brand, is it just about the name,

its contents, or the total package?

link.psk.com/ecohol

ECOHOLS: ALCOHOLBRAND PACKAGING

WITH TETRA PAKS


3/11


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Issue 1, 2011

This is not a silly question since the number o Internet users worldwide has sur-

passed two billion and with so many having seamlessly integrated the web into

everyday lie, it may be tough to quantiy how much its exactly worth to an indi-vidual. But, the ree market group, Fund or American Studies gave it a shot, asking

passersby, Would you give up the internet or a million dollars?

To prove how vital new technology is to the economy, host Michelle Fields poses

the question and so does Southern Methodist University proessor, Michael Cox to

his students, but both ound ew takers o the proposal. Beyond giving up the inter-

net, the video questions how much people are willing to pay or new devices. In the

past, computers cost millions o dollars, cell phones cost thousands, and cameras

cost hundreds, but their prices have allen drastically due to competition to create

the best, most cost-efcient products.

The video also explains a ree market sys-

tem, where the wealthy buy new products

frst at their peak prices. Ater glitches are

ironed out and production costs are lowered,

the products gradually become aordable

to a much wider audience. The takeaway in

regards to the value o the internet, as pro-

essor Michael Cox says, What the market

has done is created a tremendous gap be-

tween worth how much you pay or it

and cost.

The video ends with the ollowing statement:

In some ways, maybe were all millionaires and billionaires, i we have something

thats worth so much to us something that lets us do so much. So think about

it, how much is all o that worth to you, you might just be richer than you realize.

A good point since the goal o innovation is to make everyones lives much better.

link.psk.com/million

WOULD YOU GIVE UPTHE INTERNET FOR A

MILLION DOLLARS?


4/11


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Issue 1, 2011

link.psk.com/banksy

Fans o Banksy can always search or his work online, but a much more gratiying

way o viewing his work is to view it as as it was intended: on the streets. Banksy-

Locations, a new iPhone app aims to do just that, by oering a personal tour o allhis street art. The app takes your current location and fnds Banksy pieces nearest

you via dropping a pin on a map, then gives directions or a frst-hand visual en-

counter. For at home viewing, The Banksy-Locations app also eatures videos by

and about Banksy along with a gallery o all the his street art and installations along

with inormation about each. Banksy news is regularly updated with new artwork

tracked once it appears. This pretty comprehensive app or the Banksy an is an-

other great way o fnding his art.

DISCOVER BANKSYSTREET ART WITH NEW

LOCATION APP


5/11


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Issue 1, 2011

Melissa Power o Love, a new shoe collection by Melissa Gallery recently launched.

To inaugurate the event, the brand created a stop motion video using 350,000

Post-Its. People were invited to write notes o love on the pieces o paper adnsubmit them.

It took 25 animators 5 months to complete the massive multicolored mural on the

ront o the Melissa Gallery building.

link.psk.com/poweroove

THE POWER OF LOVE: ASCULPTURE IN 350,000

POST-ITS


6/11


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Issue 1, 2011

Recently, we wrote about a new initiative,

COMMON Pitch, that solicited pitches or new

community projects that oster social good.On August 19, in Boulder, Colorado the top

ten winning applicants will get their time on

stage to present their ideas to a live and virtual

crowd o peers, industry leaders, and venture

capitalists. Votes will determine winners, who

have the chance to und their ideas to make

them a reality.

10 START-UPS TOWATCH: COMMON X

PSFKlink.psk.com/startups

The Bell Light

Marius Andresen & Kristian Bye

SunSaluter

Eden Full

Book Swap

Teo Bazgu & Avni ChinoyArt gizmo

Nicholas DunbarMediacause

Eric Facas

Ritual Chocolate

Robbie Stout & Anna DaviesMeeps

Mat Ranauro

Quinn Popcorn

Kristy Lewis & Coulter Lewise

Eco-Town

Chris DaviesBeta Shower

Valli Lakshmanan & Rob Murphy


7/11


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Issue 1, 2011

Mr. and Mrs. Smith is a new app that not only helps you book a hotel room, butencourages naughty behavior in the bedroom (akin to the popular movie that stars

Brad Pitt and Angelina Jolie). The app eatures unctions that oer tips or sexy

routines, cocktail-mixing, and even customizable email templates that you can send

to your employer, explaining why youre not at the ofce.

link.psk.com/hotel

NEW HOTEL BOOKINGAPP PROPOSESNAUGHTY ACTIVITIES


8/11


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Issue 1, 2011

Over the last ew weeks, those who visited the British Medical Journals website

might have noticed an advert or a new public health initiative, Hydration or Health.

It is sponsored by Danonewhich owns the Evian, Volvic and Badoit bottled waterbrandsand urges healthcare proessionals to encourage people to drink more wa-

ter, claiming that evidence is increasing that even mild dehydration plays a role in

the development o various diseases.

Margaret McCartney, a GP and columnist, saw these adverts and complained

about it, writing an article or the BMJ (who admitted we hadnt ollowed our own

guidelines. The advertisement bypassed our editorial checks) about the lack o

evidenceand citing the shortcomings o many studiesthat people should be

drinking more water. I preer to get my health inormation rom unbiased sources

rather than people with vested interests, she says. The idea that we should drink

eight glasses o water a day is expounded, among others, by the NHS Choices

website. This is not only nonsense, writes McCartney, but thoroughly debunked

nonsense.

But you can see the drive to get people to drink more water in other places, too. In

the Royal College o Nursings hydration toolkit, its best practice guidance pro-

duced, incidentally, in conjunction with Water UK, which works on behal o the wa-

ter industryit makes the sensational claim that by drinking water you will also be

helping to protect yoursel against three o the biggest killer cancers [bowel, breast

and prostate]. Much urther down the report, and ar less noticeable, it states, the

benefts o good hydration to protect against cancer have not been well studied

and the current fndings are considered to be inconclusive.

Many o us have been led to believe that the more we drink, the healthier we will

be. At the weekend, in his column or the Sunday Times, Dominic Lawson outed his

sister Nigella as an aquaholic, drinking several litres a day. Several newspapers

ollowed this up this week by interviewing women who drank excessive amounts o

water thinking they were doing themselves goodone, Joanne Jarvis, interviewed

by the Daily Mail, was hospitalised ater drinking 11 litres over our hours.

READ THE REST OF THIS ARTICLE AT LINK.PSFK.COM/WATER

link.psk.com/water

IS DRINKING WATER

OVERRATED?


9/11


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Issue 1, 2011

link.psk.com/aveous

With so much inormation to consume online, it is oten hard, i not impossible, to

read, watch, or listen to everything wed like to. So we like, star and bookmark

things on YouTube, Twitter, and Facebook, hoping well remember to check it outlater.

Enter Faveous, an upcoming web service by 18-year-old French entrepreneur, Ar-

thur Monnet. Faveous aggregates all the items youve noted on Twitter, Google

Reader, Youtube, Dailymotion and Facebook, so you can look at them all in one

place. While Faveous is still in a closed beta stage, internet users who would like to

know more about the service can get a sneak peek online tour here.

FAVEOUSAGGREGATES YOUR

ONLINE FAVORITES


10/11


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Issue 1, 2011

link.psk.com/coeemaker

PRODUCT OF THEWEEK: PAUL SMITHSDOT PRESS COFFEEMAKER FOR STELTON

Paul Smith has designed some new products or his latest partnership with Stelton.

This Dot Press coee maker and mug will be available in the Autumn collection.

They eature a quirky mix o colors and materials. The coee maker is made out o

synthetic material with a stainless steel handle and the mugs are porcelain uphol-

stered with synthetic material. The coee maker comes in black, purple or brown

and you can mix-and-match the colors o the mugs.


11/11


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Issue 1, 2011

NEED TO KNOW VOL.1

PSFK has partnered with Bing to help our readers kick o a well-inormed week-

end. Each Saturday, our newsletter subscribers will be receiving an e-newsletter

along with a printable pd, that captures the top news o the week. Whether new

products, services, or ways o living, this newsletter will keep you abreast o all the

things you need to know.

www.psk.com/need-to-know

Need to Know Vol1

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