Need of E-grocery Market Around us And Challenges Faced by E-grocery Retailers
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Transcript of Need of E-grocery Market Around us And Challenges Faced by E-grocery Retailers
Need of E-grocery Market
Around us And Challenges
Faced by E-grocery
Retailers
NCR of Delhi has emerged as one of the fastest growing
region in terms of real estate in the country. Several
townships and real estate constructions groups are coming
up with their building and towers. One such property
destination is Ghaziabad.
Over the years it has emerged as one of the posh housing
localities. Properties in Ghaziabad are developing at a rapid
pace. Various construction groups are coming up with their
Projects in Ghaziabad.
They are providing all the basic amenities, all the possible
luxuries to lure the prospect buyer. Along with the world
class infrastructure and facilities, they are coming up with
new ideas like that of e-grocery retail shops.
The reason behind the growing of internet economy can be
easily attributed to the growing interest by consumers to
point and click their way through nearly all aspects of daily
life.
Business selling consumer products online or better known
as e-tailers have started to develop services and sell
products online even in areas that are said to be the sole
domain of traditional businesses, such as grocery stores and
pharmacies. Online grocery shops or e-gro ers are getting
popular due to its sheer convenience, ease of market, larger
selection and time saving.
One of the advantages of e-grocery shops is their facility of
home delivery of items purchased online which is quite
appealing to those for whom going out to shop is a difficult
task for many of the reasons, such as physical disability, busy
lifestyle, shops being too far to reach, the need to care for
small children or the lack of adequate and convenient
transportation.
Using online services to buy groceries and other products
relieves consumers from physically driving to and shopping
in traditional stores. The added advantage on e-grocery
shops is that they provide information as well as products
and services and hence become a single-source solution for
the busy consumer today.
From a usi ess a ’s point of view, the pure-play i.e. no
retail storefronts, only ordering through internet and
receiving delivery, and possibly one or more warehouses, e-
grocer model has an upper hand with several advantages
over the traditional retail grocery model.
Firstly, the online grocers benefit from low overheads,
as they store goods in warehouses outside big cities
where commercial rents are sky-high and do not have to
bear the high costs associated with multiple retail
locations, including rent, parking, and high property
taxes.
Second, by pooli g their stock in fewer locations, e-
grocers can better manage those, reducing stock holding
costs and increasing the turnover rates. This results in less
spoilage of products and also shorter lead times from the
producer to the consumer, which is the key advantage in
selling perishable products.
Third, e-grocers have an option to collect the detailed
information about their usto ers’ buying habits and
preferences, which can be used for promotions and targeted
marketing. This type of one-to-one marketing is what the
traditional grocers try to do to track purchases.
Fourth, e-grocers may result in sales growth for the industry. By
running their own delivery networks, and warehousing situated
outside the city, they are better able to control costs. When
compared to the traditional supermarkets, their operating costs
are quite low when you factor in rent and utility bills.
E-grocers are becoming more popular than supermarkets as
customers are willing to pay extra money for the convenience
of not dealing with traffic and parking problems. Overall, e-
commerce is rapidly growing in India, thanks to better web
access, and the potential for online grocers in particular is huge.
So with such facilities being provided one can look forward to
invest in Properties in Ghaziabad or can fulfill their dream of
having their own home in Projects in Ghaziabad.