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Fragrance

Skin Care

Make Up

Rexam Beauty

Press kit

Luxe PackMonaco 2005

Dossier de presse

Luxe Pack 2005 1/16

Contents

Rexam Beauty 1. Luxe Pack 2005: Rexam Beauty unveiling new products from all over the world 2. Launching Sof’Twist : a new routine for mini-products 3. New concept: Wipes are it with an airtight compact 4. Rexam the preferred partner supporting market trends for beauty product packaging

Cosmetic Closures Worldwide 1. Rexam Cosmetic Closures today driving a new trend in caps for fragrance 2. Rexam Cosmetic Closures provides a complex solution for a new routine in fragrance

application

Dispensing Systems Worldwide1. Rexam Dispensing Systems, worldwide leader in spray samplers, expands its range 2. Rexam Dispensing Systems presents the Dispenser Tube, 100% airless 3. Complex pump kits in men fragrance

Make Up Worldwide 1. Rexam produces Guerlain’s “Kiss Kiss”, the “gem” lipstick 2. Rexam the name behind the latest lipstick from Bourjois, “Lovely Rouge”

Rexam Beauty presentation Media contact

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Press Kit Rexam Beauty

Luxe Pack Monaco 2/16

Luxe Pack Monaco 2005

Rexam Beauty unveiling new products from all over the world

At Luxe Pack 2005, Rexam Beauty, one of the leaders in the packaging market for beauty products, will be presenting its new products for the skincare, fragrance and makeup sectors originating from Brazil, China, Indonesia, France and the United States.

Star products from the world of Rexam Beauty operations Rexam Beauty's international teams have been supporting recent, major and landmark product launches for the packaging and beauty industries.

For the Year of Brazil, Rexam Beauty has been celebrating mother nature with a number of ranges: "Due" fragrance, "Aquarela" makeup and "Monaco" bodycare from Brazil for Natura, one of the country's leading names in cosmetics. Natura has made a clear commitment to market products that respect the environment. Taking up the challenge and respecting the sustainable development philosophy of its Brazilian customer, Rexam Beauty, via its local operation, has:

- Developed packaging which contains 40% to 60% of natural components for outstanding fragrance and makeup lines. Rexam Beauty has promoted special technology to allow the use of wood/plastic composite (WPC) in the injection molding of the base for "Aquarela" lipstick and the closure for "Due". The container successfully combines stylish good-looks with Natura's commitment to the environment.

- Integrated Natura's request for a refillable, reusable and recyclable deodorant using smaller amounts of raw material and producing as little waste as possible for end-users. Rexam Beauty's comprehensive expertise in dispensing systems, injection, trim and assembly reached out to engineering teams in France, American pump technology and Brazilian production units. Working for Natura, Rexam Beauty provided a full solution for a modern, environmentally-friendly and efficient product at a competitive cost.

From Asia, cases, jars, lipsticks and closures made by Rexam Beauty in China and Indonesia are now being marketed both internationally and locally across the whole sales circuit, from mass-market to selective retail channels.

In Europe, Rexam Beauty is breaking new ground for upscale products that utilize the brand's cutting-edge technologies for new creativity in the world of beauty; a gem lipstick, a new application routine for perfume and the dressing of pump dip tubes for men's fragrance.

Born in the USA: Recent products from stars in the worlds of pop and fashion are blockbusters. For Britney Spears, Paris Hilton and Calvin Klein, Rexam Beauty supplies dispensing systems and supports new product launches with spray samples developed to match each brand image. For the latest launches by Revlon, Rexam Beauty proposed a very extensive range of makeup cases for the eyes and face.

As for mini-products, the world leader continues to pioneer the market and this year is proposing:

- a new spray routine with the "Sof'Twist" fragrance miniature. First you twist and then the spray emerges; after that you can change perfume as and when you like with this refillable fun miniature;



- a growing range of samples. The classics – Sofilux® and Sofistics – have been supplemented by the totally new Mini-Mist, a range entry spray sample, and Sof'n'Touch, a gem of technology which for the first time delivers fragrance by simply caressing the skin.

For fifteen years, more than five billion of these miniatures have successfully supported launch operations and promotions for brands of perfume and skincare worldwide.

According to Thierry Lucereau, the Managing Director of Rexam Beauty, "our portfolio on show at Luxe Pack 2005 covers the skincare, makeup and fragrance markets by way of new products from the three worldwide product lines of Cosmetic Closures, Dispensing Systems and Makeup. Today, the ability to respond with a global product offering is a key asset to meet the needs of our customers. Sharing our local savvy plus a global vision of the world of packaging and cosmetics constitute unique added-value with which to anticipate the change and movements in our markets."



Launching Sof’Twist : a new routine for mini-products

Rexam Beauty, the worldwide leader in spray samplers, launches Sof’Twist, a simple and novel solutions to drive the miniature product market. Sof’Twist is a refined and most attractive product designed to meet all the wants and needs of perfumery brands.

What's so different? Just twist the top section of the case and the bottle emerges in the same way as a lipstick. This complex packaging solution is very definitely inspired by the world of makeup. Unquestionably fun to use and wholly original, this novel solution definitely adds a new "twist" to everyone's perfume routine.

An innovation combining all know-how Sof'Twist is a small refillable plastic case in which is inserted a 2ml glass miniature with, on top, a small snap-in Sofilux® pump.

Refillable? a tailor-made answer to marketing Department’s dreams To refill, you just remove the small glass bottle and replace it with a new one. This easy-to-use product offers bold development potential, from purse sprays used as GWPs to a multi-bottle gift coffret making it possible to use several different fragrances. Sof’Twist is perfect for both the sales product market and sampling.

The ultimate "on-the-go" product, Sof'Twist comes in a standard version but can be customized at will thanks to a very wide choice of trims (screen-printing, hot-stamp, lacquering, and metallization).

Sof’Twist is a perfect example of the synergies within Rexam Beauty, a multi-skilled Division, combining injection and trim from Cosmetic Closures in France and Rexam Der Kwei in China with the Sofilux® pump from Rexam Dispensing Systems, working to bring to market a complete solution.



New concept by Rexam Beauty: Wipes are it with an airtight compact

Wipes are it! Rexam is acting as a first mover by creating an innovative, portable, elegant and functionally superior airtight packaging solution for wet wipes utilising a cutting-edge refill system.

Have a better consumer experience with Rexam’s wipe compacts: Wipes packaging solutions presently on the market are either in the form of large tubs or simple foil pouches that do not remain airtight after initial use and wear out rapidly in the purse. Thanks to Rexam’s patented airtight and refillable wipes compact, wipes can be used from boardroom to car to gym to restaurant with wipes that remain moist and efficient. It is an answer for any woman on the go who needs to refresh her make-up, moisturize, balance, tone or prime her skin. And why not use it for fragrance, aromatherapy, essential oils, hair styling, after shave, sun protection or cleansing wipes?

Cutting edge technical assets: Extensive testing has proven that Rexam’s innovative airtight compact results in very low water weight loss, preventing the product from drying and is a superior solution to everything on the market today. It is refillable, functional, hygienic and offers multiple possibilities of formulations. The compact can contain approximately 10-15 wipes. Moreover, Rexam can provide its customer with the full service solution thanks to its partnership in the US Guy & O’Neill.

A sensational brand extension opportunity to satisfy the loyal consumer’s desire for more products in the line she loves and that address her lifestyle or a great opportunity to attract new customers who seek cutting edge solutions.



Rexam the preferred partner supporting market trends for beauty product packaging

Rexam Beauty supports the major trends in beauty worldwide with efficient and innovating packaging solutions. New routines are appearing for the application of skincare and makeup with the generalization of pump-action dispenser systems. Moreover, new, modular and "fun" packaging systems are meeting the emergence of the young consumer segment.

Pumps hitting the cream market Today's consumers are looking for easier-to-use systems, now a growing trend in the packaging market for cosmetics. Pump-action dispenser systems are a perfect response to this new demand. Technology from Rexam, one of the leaders for dispenser systems, is today adapting to formulas with different viscosities, from fragrance to cream, to oil and gel. Here are the latest examples of products for which Rexam has supplied a pump: "Perfectionist" by Estée Lauder, "Olay" by Procter & Gamble, "Sephora Ligne Homme" by Sephora in skincare, and for foundation "Infaillible" by L'Oréal and "Margaret Astor" by Coty. Others will follow shortly.

At the present time we are seeing more and more brands turning to dispenser systems for face creams, foundations, bodycare treatments, suncare products and other applications. Both the mass-market and selective retail brands are adopting the system, which is now becoming increasingly popular. Pump-action dispenser systems also have the added advantage of being complete and esthetically pleasing systems which adapt easily to the different product worlds that marketing teams are looking for.

In this spirit, duos are meeting with growing success. In manufacturing the Duo product for L'Oréal (Revitalift, Age Perfect and Sublime Bronze), Rexam has proven its status as the preferred supplier of a product that enables the blending of two different formulas. This is a product that responds to the growing complexity of today's formulas and the consumer's want and need for specific actions. The new-age packaging system can also contain formulas used one after the other. These duo products apply to skincare and makeup and could apply to other market segments in the future.

Fun products for a young target audience Appeal to teenagers, who love fun products. This is the battle-cry heard more and more with brands that see this segment as a perfect target for growth. With higher purchasing power than before, these youngsters are the "victims" of fashion and beauty at an ever earlier age. So product offerings are more appealing and the packs and containers for these cosmetics trigger the purchase act.

Rexam is supporting the trend by offering customers fun solutions in all three segments: fragrance, skincare and makeup.

- A fruity and fresh fragrance for all young girls: With an SP8 Snap In® pump, the new Fairytopia for Barbie fragrance by Puig is a fine example of Rexam's ability to adjust to markets trends in the perfume sector. This is a fun fragrance shaped like a strawberry, coloured, very economical and intended for younger teenagers. The marketing brief specified very bright colours and a plastic option for both the PETX extruded inflated bottle and the pump and trim. Here, the SP8 shows the tolerance of Snap In® top pumps, ensuring perfect hold and air-tightness on an extruded inflated plastic bottle. This is a



"first" in the market. The actuator, ferrule and plastic cap make it possible to evolve the product in the most original colour shades. The SP8 is also very economical because there is no crimping cup or gasket and the system is supplied pre-assembled with actuator and ferrule. The neutrality of the motor (no metal parts in contact with the perfume or glass ball) guarantees perfect compatibility with the fragrance.

Fun-shaped lip-gloss Apple, Swing, Spin and Lips lip-gloss, designed by Intercos and developed and produced exclusively for the brand by Rexam, are fun products which also target young users. Shaped like an apple or like lips in bittersweet colours, they are young people's favourites for their beauty routines at a very early age. This product is special in that it is delivered full-service to customers.

Sof'Twist also falls into this trend of lines designed for young users in a fun mood because it offers an original routine with a miniature and, with a multi-product kit offer, allows them to chop and change as and when they like.



Cosmetic Closures Worldwide

Rexam Cosmetic Closures today driving a new trend in caps for fragrance

Rexam Cosmetic Closures today is the preferred partner for brands which prefer Surlyn over glass for their fragrance closures. The quality of transparency and freedom of design provided by Surlyn make it an attractive alternative to glass in the world of luxury.

What are the benefits that Rexam can offer customers with Surlyn?

1) The quality of resin plus total process control deliver transparency that is the envy of any glass form.

2) Significant technical progress achieved in manufacturing technology, injection and peripherals (a quality of mould leading to invisible seal planes, machining performance and cooling systems) today produces a standard of geometry that glass cannot match.

3) Greater latitude for designer creativity because Surlyn allows more flexibility to enhance shapes in terms of width, length and thickness and create purer forms than with glass (right angles, sharp edges).

4) Many different colour possibilities: while the ongoing trend is one of transparency, Surlyn can also be effectively coloured with a translucent finish.

5) The possibility to dress-up Surlyn (adding a metal part, trim, etc.) 6) Real analysis of the value of a glass closure (Surlyn is 30 to 40% less expensive).

Surlyn today is a fast-growing material which gives designers greater freedom and a free creative rein.

This is how Rexam manufactured the latest closures for Hermès and for the Guerlain, Michael Kors and Max Mara lines, all with Surlyn.



Rexam Cosmetic Closures provides a complex solution for a new routine in fragrance application

“Twist and the spray will appear” is breaking new ground with a totally new perfuming routine in the world of luxury fragrance. The solution provided by Rexam Beauty assembles a number of unique skills: the mechanism, metal forming, assembly, lacquering and trim. These unique combinations of capabilities have enabled the creation of the new routine, inspired from the traditions of lips colouring.

This solution is complex through the number of techniques that Rexam Beauty has had to harness to produce the whole product: metal forming of the tube, the design of the mechanism, injection, trim (lacquer on metal), hot marking and assembly. Rexam Beauty now masters these techniques. Production facility is now adjusted and Rexam Cosmetic Closures can deliver a turnkey product.

Rexam Beauty has shown that it has the ability to dedicate a multi-skilled team, taking on board the specific requirements, to serve this market need. Only present on the up-market products, this new application routine is here to grow to rapidly become a habit for perfumes. This complex packaging can also be adapted to refillable ranges.



Dispensing Systems Worldwide

Rexam Dispensing Systems, worldwide leader in spray samplers, expands its range

Rexam Dispensing Systems is all set to reassert the company’s leadership in spray samplers for fragrance and skincare. A full range of samples with sprays or applicator will be unveiled for Luxe Pack Monaco 2005. Two new comers, Sof’n’Touch and Mini-Mist, join the classic Sofilux® and Sofistic’s.

This complete offer provides a comprehensive range of different and refined perfuming routines that combine creativity and convenience, innovation and sophistication. Each one is a pleasant-to-use and effective solution, far-removed from the traditional vial with cap, which in terms of consumer impact has been left standing.

In a market arena dominated by the mandatory performance of communication tools, these four mini-sprays from Rexam Dispensing Systems are a highly effective response to the wants and needs of perfume brands.

Sof’n’Touch: A new perfuming routine and a jewel of Research & Development

Exceptional assets: 1. An innovative application routine, refined and sensual 2. A highly distinctive retro look 3. A technically very sophisticated patented concept, the result of advanced work from

Research & Development teams (R&D).

A new application routine in mini-sprays Sof’n’Touch, the latest innovation from Rexam Dispensing Systems, is a mini-applicator that is distinctive for its totally original and highly sensual spray form. Cleaner than a pen and more appealing than a roll-on, it affords the high-precision and even application of fragrance in small doses.

Delivered with an assembled cap, Sof’n’Touch clicks onto a glass or plastic bottle with capacities of between 1 and 4 ml. Several models of applicator will eventually be available to dispense more viscous formulas, together with a wide choice of trim and dressing for the bottle.

An R&D jewel: application by capillarity adapted to mini-products Its secret: the applicator, which works along the principle of capillarity, is able to both maintain and regulate the flow of spray.

Designed for liquid formulas, it can easily be transposed from its choice field of perfumery and be used, for example, in the skincare and haircare markets, particularly for treatments that require single-dose applications.

Mini-Mist: A technical innovation toward more simplicity



Essential qualities: 1. A simplified conception 2. An ideal number of doses 3. A modern design

Mini-Mist is the range entry mini spray for perfumes from Rexam Dispensing Systems.

The innovation and development teams of Rexam Dispensing Systems have designed a new simplified spray which anticipates future market needs.

Developed in three standard colours of pump and bottle, Mini-Mist has a capacity of 1 ml, delivered in about twenty sprays. The all-plastic dressing and 5-component pump make this a highly competitive product.

Sofilux® and Sofistic’s: Two world-famous samples

Blockbusters figures speak for themselves: 1. Five billion products already sold on the market since their introduction15 years ago. 2. Production capacity of more than 700 million units p.a.

More than just samples, Sofilux® and Sofistic’s are perfect replica systems of the perfumes they gracefully represent. Combining spray of a rare and exceptional finesse with peerless ergonomics, they have unquestionably taken hold of a market where sample quality rhymes with the success of a fragrance.

Wherever the notions of timing and massive promotion campaigns govern the market, these two mini-sprays have brilliantly proven their value. Production capacity and speed of development are two major, proven assets.

Sofilux® and Sofistic’s under the microscope Sofilux is a transparent mini-spray to enhance the colour of a fragrance. Invisible, neutral and miniaturized, the SP5K crystal pump ensures excellent compatibility with all fragrances. Chic and convenient and receptive to all trims and dressing, it is developed in several different capacities.

Sofistic’s is distinctive through its ergonomics, as it gently fits into the palm of the hand. Tagged the "best-seller in perfumery", it is a plastic bottle of 1.6ml giving between 24 and 32 sprays. It can be tinted and trimmed with hot-stamp marking or screen-printing all over (pump and bottle).



Rexam Dispensing Systems presents the Dispenser Tube 100% airless

By assembling its SP343 Airless pump with a tube, Rexam provides a simple and effective solution that combines easy use with high-precision dispensing. This adds value to the technicity of brands whose formulas are delivered in tubes.

The strong points of Dispenser Tube Extremely easy assembly courtesy of the Snap On™ system, where the pump snaps into place rather than having to be screwed on, making the system 100% airless. Good restitution of the formula with a rate of emptying in excess of 90%. Very high flexibility in terms of textures, even for the most viscous formulas. The SP343 Airless has an exceptional aspiration capacity.

Benefits for brands 1. A product supplied pre-assembled to optimize product supply chain. 2. Filling that is as convenient and as cost competitive as with a capsule tube, with the

airless pump to boot.

Benefits for consumers 1. A simple and original user routine: the Dispenser Tube combines high-precision

dispensing with the convenience of a tube. 2. A better protection of fragile formulas over time.

Manufactured in partnership with Linhardt, the Dispenser Tube is currently available in a diameter of 35mm, but the range is destined to grow.



Complexe pump kits in men’s fragrance

Rexam Dispensing Systems provided complete systems for the two key recent launches of men perfumes, Hugo Boss and Dior. Rexam was able to provide an answer to its customers’ aesthetic requirements, turning technical constraints into actual aesthetic and innovative assets.

One of the key challenges Rexam took up was to select and test metal and plastic raw material that were compatible with the fragrance.

Daring metal for the latest Dior man

With the new men's fragrance Dior Homme, Rexam Beauty was faced with a challenge that required and duly received a true technical exploit: plunging a stainless steel tube into the fragrance.

Since its introduction last September, everyone has been asking about this latest creation from Rexam.

For the first time, metal is dipped into a fragrance without impairing its colouring or its olfactive composition over time. A cylindrically shaped stainless steel tube concealer with the word "Dior" engraved upon it covers the dipper tube. The metal collar also sports an engraving of the luxury brand's name.

So how did Rexam Beauty succeed in developing such a feat of manufacturing and decoration? A genuine compromise solution to meet chemical, industrial, technical, style and quality requirements, the design is the end-product of synergies between Rexam Group units working around the world, combining European and Asian know-how.

The steel and metal conceal a pump kit manufactured by Rexam Dispensing Systems: the standard SP8 stopper pump and the ring are combined in a Crimpless™ environment on a FEA20 collar.

The kit is supplied pre-assembled and offers real logistic benefits as it helps to streamline product supply and optimize productivity on packing and filling lines.



Make Up Worldwide

Rexam produces Guerlain’s “Kiss Kiss”, the “gem” lipstick

Rexam has produced "Kiss Kiss", the new lipstick from Guerlain with all the look of a trophy. Adaptability and customized creation were the watchwords for Rexam in producing the latest gem of a lipstick for Guerlain, “Kiss Kiss”. "Precious, opulent, sensual and enigmatic" are the words used by Guerlain to describe the new product. It certainly is opulent courtesy of the material used in its manufacture, namely charged ABS to add weight to the object. The solid size also stems from the fact that Rexam produced the base in a single piece. There are several elements of technical sophistication in the new product:

1. Having to work with several different thicknesses, particularly for the logo. 2. Flexible uncapping, an operation made more complex by the use of charged material. 3. Production of the seal plane on the top, which is virtually invisible. The moulds used

helped to optimize engraving and give the whole piece shape and relief.

Rexam has used its experience in gold metallization and UV varnishing to obtain a perfect match between the colours of the mechanism and the end-colour of product dressing. Last but not least, “Kiss Kiss” features the Rexam Rouge 2000 mechanism, renowned for its excellent performance.



Rexam the name behind the latest lipstick from Bourjois, “Lovely Rouge”

For the latest “Lovely Rouge” lipstick from Bourjois, Rexam has produced the ideal solution through a combination of automation capabilities for the manufacturing process and perfect harnessing of colour techniques over the whole product.

Rexam was faced with a two-way challenge for the production and industrialization of the “Lovely Rouge” lipstick:

1. Creating a product with base trim and a mirror effect on the cap at a cost compatible with the competitive arena in the brand's market. This was achieved because for this first challenge Rexam totally automated the highly sophisticated cutting process and placed a piece of aluminium, used as a mirror, on the top of the cap. The same went for the hot-pressed trim and assembly of the base sub-component.

So Rexam had to be highly inventive in its manufacturing process to come up with a totally competitive product.

2. Perfectly engineering product-dressing colours with the specific requirement of a perfect fit between cap and base with no overrun. Rexam successfully met this demand through total control of colour and injection processes. This requirement is valid throughout the product's lifespan and for the full evolution of current and future colour shades.

This product is a new addition to the two previous lipsticks produced by Rexam for Bourjois, "Connexion" and "Pour la Vie".



Rexam Beauty

Rexam Beauty is a worldwide division of the Rexam Group, (FTSE 100) dedicated to packaging Beauty products. It has teams on four geographic continents each providing complete packaging solutions including dispensing systems, lipsticks, compacts and closures for the cosmetics, perfumes and make up markets. Rexam Beauty is organised into three worldwide product lines: Cosmetic Closures, Dispensing Systems and Make Up. Rexam Beauty holds leading worldwide positions in sample sprays and lipsticks cases.

Rexam is a leading global consumer packaging company and the largest beverage can maker in the world. Our vision is to be the leading global consumer packaging company. We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. We have 22,000 people in 22 countries. Three things characterise us – leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. For further information, visit Rexam’s website at www.rexam.com.

Media Contact

Véronique Doux, tel : 33 1 41 38 40 57 Sector Communication Director [email protected]

All our press releases and pictures are available on www.rexam.com

Necessaire Masculina Feminina Infantil Esportiva Personalizadas (11)98950-3543

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