NEC FUTURE | Weber Shandwick

design and branding support for

NEC FUTURE PROGRAM

PROPOSAL FOR NEC FUTURE | 2

Weber Shandwick works with clients to develop the most effective visual solutions to their communications objectives. We bring a cutting-edge, creative approach to a wide array of communications materials—from branding and identity to reports and brochures; digital media and print; large scale and small. Regardless of the format, we approach all types of design to meet the objective at hand. Design


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DESIGN CAPABILITIES: BRAND IDENTITY

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CASE STUDY

SiemensWeber Shandwick has more than a decade of experience working with Siemens in the U.S. and in different regions around the globe. In the U.S., Weber Shandwick tells the Siemens story through a multi-channel approach including national, trade and key regional media. We also create visual content and have integrated a social strategy into their communications function that utilizes Siemens-branded channels to bolster the company’s narrative in the U.S. Touching all Siemens business units, Weber Shandwick has been at the center of Siemens storytelling from Peter Loescher’s emphasis on megacities to Joe Kaeser’s oil and gas initiatives to the company’s 2015 pledge to be carbon neutral by 2030.


CASE STUDY

Anheuser-Busch InBevFor over seven years, Weber Shandwick has worked closely with the Anheuser-Busch InBev corporate and brand teams in the United States to improve strategic communication approaches and develop new and innovative ways to tell brand and corporate stories that help the company achieve its Better World social impact goals. Weber Shandwick helps AB InBev by shaping communications strategies that position AB InBev as a leading sustainable and socially responsible global corporation. Namely, the team developed AB InBev’s 2015 Global Citizenship Report, which highlighted great examples of the company’s collaboration with, commitment to and passion for the communities it serves around the world. Weber Shandwick conducted conversations with many stakeholders at the company in order to determine the most compelling and impactful success stories from the previous year and then went through an extensive writing and design process to bring those stories to life in a 48-page PDF report. From helping AB InBev focus attention on its best stories of partnership in its Global Citizenship Report, Weber Shandwick ensured that AB InBev’s Better World communications reinforced and furthered the company’s dream to be the Best Beer Company Bringing People Together For a Better World.


CASE STUDY

TIAAWeber Shandwick has provided strategic communications support to TIAA for over five years and most recently led an integrated effort to refresh, re-energize and reintroduce the corporate brand. As part of the multi-faceted effort, Weber Shandwick developed TIAA’s first-ever CSR report, a 40-page case-study driven PDF document complete with compelling graphics and imagery. Our charge was to build the report from start to finish, which included initial immersion and planning, story aggregation, and content creation and design—and to share recommendations on outreach through owned, earned and paid channels. In order to develop the content, we analyzed a trove of TIAA materials and interviewed five senior-level executives from across the company. Our unique approach enabled our team to identify the most impactful content that would resonate with stakeholders while propelling TIAA’s legacy forward. After an extensive substantiation process—including review from, legal, communications teams and executive leadership—we delivered a final PDF, which served as a critical element of TIAA’s refreshed brand.


Novartis has an extensive history in and commitment to Africa; from its award-winning Malaria Initiative, to the work of the Novartis Foundation for Sustainable Development, and its Go Africa business strategy. As the company looked to scale its commitment to the continent, it was imperative that the company had a clear and compelling message around its work and vision, and one that resonates with its audiences. The rate of growth of both the number of employees and the breadth of activity meant that there was a need to draw this information together to create a coherent platform for communication. Weber Shandwick, in addition to a comprehensive report on the work Novartis is doing in Africa, designed and produced corresponding collateral and internal communications materials to provide them with tools to tell this story and expand stakeholder engagement opportunities. Creating a core set of materials helped the company to tell a consistent story internally and externally as it engages stakeholders across Africa around its work to improve public health.

CASE STUDY

Novartis


CASE STUDY

Sutainable Energy for AllWe partnered with the United Nations Foundation and the UN Secretary-General’s Office in 2012 on the global launch of Sustainable Energy for All (SE4All). The campaign set out three interlinked objectives to be achieved by 2030: providing universal access to modern energy services; doubling the global rate of improvement in energy efficiency; and doubling the share of renewable energy in the global energy mix. Through an integrated campaign, we helped the UN make the business case to companies, civil society, and governments to make meaningful and ambitious commitments to achieve the 2030 goals. As a result, SE4ALL secured commitments from more than 50 governments and mobilized over $50 billion in investments that will transform our energy future. A global media campaign raised visibility of the campaign with events in the Middle East, Africa, Asia and Europe, resulting in more than 500 stories secured in the run up and during the UN’s Rio+20 conference in June 2012.


CASE STUDY

African UnionWeber Shandwick is developing a two-year campaign for the African Union to build policy and public support for its Comprehensive African Agriculture Development Program (CAADP), an initiative to encourage African governments to increase public spending and investment in the continent’s agriculture sector. We developed the branding (naming and identity) as well as a host of other materials and servies, including media relations, communications support around AU summits and development conferences, and a suite of print, video and digital materials promoting the benefits of agriculture to Africa’s long-term growth and prosperity.


CASE STUDY

USDAObesity and weight-related illnesses cost the United States an estimated $150 billion per year—more than the annual budgets of the Departments of Education, Veterans Affairs and Interior combined. The U.S. Department of Agriculture’s Food and Nutrition Service (FNS) is at the front lines of this battle. FNS has the difficult task of helping to end hunger and obesity through the administration of 15 federal nutrition programs, including school meals, the Supplemental Nutrition Assistance Program (SNAP) and Women, Infants and Children (WIC). FNS also educates a vast audience, from school children to SNAP recipients, about the nutrition and physical activity advice found in the U.S. Dietary Guidelines and on the MyPlate icon. What communications can do is shape the environment in which these issues are discussed. Communications, delivered in the right way via multiple channels, from the classroom and the school cafeteria to social media platforms popular with teens, can help empower young people. The link between diet quality and physical activity can be reinforced and used to help motivate them to start making the behavior changes that will help them improve their eating habits and increase their physical activity for a healthier life. As an award-winning public relations agency, Weber Shandwick has a strong track record in the design and implementation of large, national campaigns that raise awareness and change behavior. We bring stellar nutrition and public health expertise to this endeavor. We are veterans in producing great results for such well-known clients as the USDA Food and Nutrition Service, the Anschutz Health and Wellness Center at the University Colorado, leading food manufacturers, the Nike Foundation and the iconic Got Milk? campaign.


CASE STUDY

AGRAWeber Shandwick worked with the Alliance for a Green Revolution in Africa (AGRA) to coordinate communications and advocacy efforts in the United States, Canada, Europe and on the African continent. Our work included rebranding the organization, message development for international audiences, creating a suite of information materials, and providing strategic communications guidance and support. We embedded a senior communications professional in AGRA’s Nairobi headquarters. We supported visits by senior AGRA officials, including Kofi Annan, AGRA’s Chair, in the United States, Europe and Africa and worked with AGRA to elevate their profile and reputation among donor governments, the private sector and foundations, and coordinate international media relations. In 2012, we coordinated AGRA’s participation in the G8 Summit and provided communications support at the African Green Revolution Forum and other food security events.

NEC FUTURE | Weber Shandwick

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