NDN Tips To Successful Wechat Marketing
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Transcript of NDN Tips To Successful Wechat Marketing
WHY WECHAT IS A POWERFUL O2O
MARKETING TOOL
600 Million
Registered Users
400 Million
Active Users
TYPES OF ACCOUNTS
SERVICE ACCOUNT
SUBSCRIPTION ACCOUNT
1 Message / day 1 Push Message / week
• Customized menus
• Message are shown in chat list
• Frequent news updates
• Message are hidden in “Subscription Account” folder
\ One-to–one- communication
\ Interactive CRM Campaign
CUSTOMER-RELATIONSHIP MANAGEMENT
Message cannot be
seen by other followers
Subscribe to
an official Account
Push/ Reply Message
Direct Message
IN-APP PAYMENT SYSTEM
Setting My Bank Card
Input Credit Card
Number
Fill in Bank Card
Information
IN-APP PAYMENT SYSTEM
Select Product Click “WeChat Secure payment”
Input Payment
Password
Complete Purchase
NEW SCANNING PAYMENT METHODS
Select Product Scan a QR code
Review Product
Details Confirm Transaction
and Complete Purchase
