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National Dairy Development

Board(NDDB)

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History

Founded by Dr. Verghese Kurien in

1964 (Father Of Milk Revolution)

In 1987 the society, NDDB, was merged with the IndianDairy Corporation

The new body, which succeeded the two mergedentities, was set up through an Act of Parliament andretained the name NDDB.

NDDB was set up as a registered society under the

Societies Act 1860.Heavily influenced by the Kaira Milk CO OP society(AMUL)

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Mission

NDDB began its operations with the mission of makingdairying a vehicle to a better future for millions of grossroots milk producers.

The National Dairy Development Boards creation is

rooted in the conviction that our nations socio-economic progress lies largely on the development ofrural India.

Replacing

Tradition with ModernityStagnation with Growth

Exploitation with Empowerment

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Functions of NDDB

To promote and set up dairy industries.

To promote, plan and organize programmes fordevelopment of dairy and other allied agriculturalindustries.

To finance any scheme in the cooperative and publicsector to stimulate production and marketing of milk.

To develop and preserve high yielding cattle.

To adopt the cooperative strategy in an effectivemanner.

To conduct research and development.

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Anand Model

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Village Diary Co-operative

society(VDCs)

Collectionof surplus milk in the milk shed

from the milk producers of the village

Payment based on quality & quantity

Sellingliquid milk for local consumers of the

village.

Supplying milk to the District Milk Union.

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District Co-operative Milk Union(DMU)

Conduct long-term Milk Production,Procurement & Processing as well asMarketing Planning.

Establish Chilling Centres & DairyPlants for processing the milk receivedfrom the villages.

Process milk into various milk & milkproducts.

Decide on the pricesof milk to be paidto milk producers.

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State Co-operative Milk

Federations(SMFs)

Marketing and maintaining Brand of milk& milk products processed /manufactured by Milk Unions.

Establish distribution network formarketing of milk & milk products.

Arranging transportation of milk & milk

products from the Milk Unions to themarket.

Pooling surplus milk from the Milk Unionsto deficit Milk Unions.

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State Co-operative Milk

Federations(Conti.)

Decideon the prices ofmilk & milk products to bepaid to Milk Unions.

Arranging Financefor theMilk Unions and providingthem technical know-how.

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Operation Flood Programme

It was initiated by NDDB in 1970

The project was financed through loans from

the World Bank.

It was executed in three phases between 1970

and 1996.

It resulted in making India one of the largest

producer of milk and milk products, and hence

is also called the White Revolution of India.

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Objectives Of OF

To increase the production of milk across the

country. (Flood of milk)

To reduce the cost of milk for consumers.

To ensure that producers gets the fair market

price.

To facilitate long term investment in dairying

and cattle development.

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PHASES OF OPERATION FLOOD

Phase I (1970 to 1980)

Financed through World Food Programme and

European Union (then EEC)Aim was to link Indias 18 best milksheds with themilk market of the four metropolitan cities.

Resulted in establishing mother dairies in fourmetros. It started with launching of Mother DairyProject in Delhi in 1974.

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Phase II (1981-1985)

Aimed at building National Milk Grid.

Increased the milk sheds from 18 to 136 linkedto over 290 urban markets.

Financed through World bank loan and EEC

food aid

Resulted in establishing a self- sustaining

system of 43000 village cooperatives.

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Phase III (1985- 1996)

Aimed at consolidating Indias dairycooperative movement by adding 30000 new

dairy cooperatives to the existing societies.Milksheds peaked to 173 in 1988-89.

Promotion of Womens Dairy Cooperative

Societies.Emphasis on Research & Development inanimal health and animal nutrition.

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Benefits of Operation flood

India become the world's largest milk producer.

OF enhanced the incomes and quality of life formillions of India's dairy farmers.

Indias milk production increased from 22 to 66milliontonnes.

per capita availability of milk increased from 40kgs a year to 75 kgs a year.

Established 13377 Artificial Insemination Centresand 787 Mobile Veterinary clinics.

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Some Major Dairy Co-operative

federations

Gujarat Cooperative Milk Marketing FederationLtd. (GCMMF) (Brand-Amul)

Bihar State Cooperative Milk Producers

Federation ltd (Brand-Sudha)

Kerala State Cooperative Milk MarketingFederation ltd (KCMMF) (Brand-Milma)

Karnataka Cooperative Milk ProducersFederation ltd (KMF) (Brand-Nandani)

Maharashtra Rajya Sahakari Dudh MahasanghMaryadit (Brand- Gokul)

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Contribution Of India In Global Milk

Demand

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State wise milk production

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Production & Availability of milk

0

50

100

150

200

250

300

Production (Million Tonnes)

Per Capita Availibilty (gms/day)

Source:NDDB website

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State-wise per capita availability

947

645

403 399

Punjab Haryana Gujarat Rajasthan

Per Capita Availability (Grams/day)

Source:NDDB website

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RECENT DEVELOPMENTS

Intensive Dairy Development Programme (IDDP): This Scheme was

launched during Eighth Plan period for the development of milchcattle and for providing additional employment opportunities.

Strengthening Infrastructure for Quality and Clean Milk

Production: This is a centrally sponsored scheme which was

launched in October 2003, which had the main objective of

improving the quality of raw milk produced at the every village level

in the India.

Dairy Venture Capital Fund: It was introduced in Tenth Five YearPlan for structural changes in unorganized sector, which included

measures like milk processing at village level, marketing of

pasteurized milk in a cost effective manner, quality or the up

gradation of traditional technology to handle commercial scale

using modern equipments and management skills.

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Thank You

Prepared By:Parul Mathur(1698)

Rakshit Jain(1704)

Sachin Gupta(1714)

Shipra Shrivastava(1705)

Samarth Wadhwani(1707)