ND14 - Tim Lloyd
5
Digital in policy teams Tim Lloyd Head of digital communications @timolloyd
-
Upload
digileaders -
Category
Technology
-
view
80 -
download
2
Transcript of ND14 - Tim Lloyd
Digital in policy teamsTim LloydHead of digital communications@timolloyd
Carrots and sticks
● better data● more feedback● increased skills - job security?● Civil Service Reform● 340 hours of training: surgeries, dashboards
1:1
And yet...
● I don’t have time● the IT doesn’t work● our audience isn’t online
Digital by stealth
● pilot five policy packs● books, coffee vouchers
and tablets● six weeks of blogging,
feedback, sharingwith teams
Ego, fear, greed
● five more teams listening, analysing, talking to their audience
● another 30+ team leaders signed up● back on the board agenda● a re-energised digital team