Nct information 2012

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NCT CORPORATION 7/1 THANH THAI - W.14 – D.10 - HCMC - VIETNAM we’re talking about… a part of your life

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Transcript of Nct information 2012

Page 1: Nct information 2012

NCT CORPORATION

7/1 THANH THAI - W.14 – D.10 - HCMC - VIETNAM

we’re talking about…

a part of your life

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OUR PRODUCTS

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BACKGROUND

e-commerce

Wap & Appsmobil & smart TV

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DEMOGRAPHIC

12%

70%

13%

5% Age

<15

15 - 22

23 - 30

>31

53%

23%

6%18%

Location

Ho Chi Minh

Ha Noi

Da Nang

Other

50%

28%

6%

16%Occupation

Pupil

Student

Officer

Other

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NhacCuaTuimusic everytime, everywhere

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The signing ceremony between NCT Corp, Universal & Sony Music

COPYRIGHTS

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CATEGORIES

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10,000,000 usersand still keep increasing

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Traffic NhacCuaTui.com

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INTERFACE

HOME49 mils pageviews/month

SEARCH152 mils pageviews/month

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INTERFACE

MUSIC VIDEO18 mils pageviews/month

PLAYLIST30 mils pageviews/month

NOWPLAYING87 mils pageviews/month

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Position Impression/day Click/day

Now Playing Inner ~ 900,000 - 1,200,000 ~ 10,000 – 15,000

Playlist Inner ~ 1,200,000 - 1,500,000 ~ 4,000 – 5,000

MV PopUp ~ 700,000 - 900,000 ~ 2,500 – 3,000

Now Playing Right 01 ~ 900,000 - 1,200,000 ~ 2,500 – 3,000

Now Playing Right 02 ~ 900,000 - 1,200,000 ~ 2,000 – 2,500

Home Right 01 ~ 500,000 - 800,000 ~ 600 - 800

Playlist Right 01 ~ 800,000 - 1,000,000 ~ 600 - 800

Playlist Right 02 ~ 800,000 - 1,000,000 ~ 500 - 700

Search Right 01 ~ 1,200,000 - 1,500,000 ~ 500 - 800

Search Right 02 ~ 1,200,000 - 1,500,000 ~ 400 - 600

AVERAGE TRAFFIC

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special ads

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INNER PLAYER

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INNER ON OTHER WEBS

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RICH MEDIA

Expanding BannerImpression: ~ 12mil/weekClick: ~ 15,000/week

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RICH MEDIA

Expanding Banner + Video + Interactive

Expanding Banner + TVC

Impression: ~ 300,000/day

Impression: ~ 20mil/weekClick: ~ 5,000/week

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RICH MEDIA

HERE TVC Banner

Ads Balloon

Impression: ~ 1,200,000/weekClick: ~ 10,000/week

Impression: ~ 8 mil/weekClick: ~ 2,000/week

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mobile

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Total Install 240,000 (AppStore) A1 32,000 A30 160,122

Total Install 280,000 (Android Market) A1 23,000 A30 111,283

iOS

Android

WapsiteVisits 5,025,715Pageviews 21,730,347Unique visitors 2,682,571 35% users use Nokia

STATISTICS

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Home Top Banner Nokia E71

Home Bottom Banner Nokia E71

MOBILE ADS

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app TV

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App TV

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PR Channel

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MV Channel

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Users’ Profile

Users’ Badge system

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Blog

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Fanpage Facebook

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viss.vn

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Information

10%

60%

21%

5%4%

AGE

18-2020-2526-3031-35>35

72%

28%

GENDERS

MaleFemale

Registers : 121,886Visits : 343,506Unique Visists : 147,053Pageviews : 5,578,753

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events

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ONLINE HITZ

- Domain: onlinehitz.nhaccuatui.com- Some user-oriented activities:

- Customize the NCT’s mascot.- Play musical games- Cast vote for their favorite singers

The singer who receive the most vote will perform in the Gala Night

- PR:- 4,5 months- NCT’s ads placements.- NCT’s Blog, NCT fanpage on facebook/

Viss.vn (send ads message to Viss’users).- Articles on online news: vnexpress.net,

ngoisao.net, 24h.com.vn, singers’ fanpage.- Nhommua’s website.

- Results:- 100 – 200 impressions/week- Registers: 20,000- 15,000 audience in the Gala night.

NCT 4th anniversary, sponsored by NhomMua & Chevrolet

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VIETNAM’S IDOL

- Domain: nhaccuatui.com/vnidol- Some user-oriented activities:

- Date up date the Contestant’s information.- Play musical games - Cast vote for their favorite singers- Users review contest (my idol)- Update clips of contestants.

- PR:- 4,5 months- NCT’s ads placements.- NCT’s Blog, NCT fanpage on facebook- Brand’s banners linked to brand’s microsite.

- Results:- 10 mils impression/week- 60,000 clicks/ week

The third season of VN Idol, sponsored by Unilever

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MMV

- Domain: nhaccuatui.com/mmv- Some user-oriented activities:

- Users record their performance and post this on the microsite

- Other users cast vote for their favorite clips- Funny clips of contestants will be rewarded

by LG and received ticket of Suiboi…’s performance.

- PR:- 1,5 months- NCT’s ads placements.- NCT’s Blog, NCT fanpage on facebook- PR on mrcu.vn

- Results:- 5 mils impression/week- 14,000 clicks/ week

Promoting the first Touch phone of LG Optimus. Users must record their performance using the beat of three famous singers Suboi, Anh Khang, Quan RapSoul….

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CLIP WITH LOUD

- Domain: nhaccuatui.com/clipwithloud- Some user-oriented activities:

- Users can record their performance and post this on the microsite some thing like dancing, singing, lipsync, acting…The most impressive video clip will be rewarded Tommy Hilfiger presents.

- Play musical games - Cast vote for their favorite singers- Review contest (my idol)- Update clip of contestants.

- PR:- 1,5 months- NCT’s ads placements.- NCT’s Blog, NCT fanpage on facebook

- Results:- 120 clips- 491,399 views; like: 1,791; comment: 252

For users who like to perform, sponsored by Tommy Hilfiger.

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OTHERS

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what will you get?

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We help your brand awareness spread out quick and far !

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IDENTIFYYOUR

BRAND

CONCEPT

PRODUCT

PR

EVENT DISPLAYADS

NHACCUATUI100 mil

impression/week

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Our customer

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THANK YOU !Mr. Nguyen Ngoc VinhAccount Manager---------------------------------------------Mobile: 0938 168 247Email: [email protected]