What is Social Media/Web 2.0? Why Should I Care? – Power of Social Media Examples of Social Media

◦ Twitter, Facebook, YouTube, Blogs Social Media and Recruiting – NCAA Rules

◦ Case Study NCSA and Social Media

Leave here Excited about Social Media!!

http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel

Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio

Describes the Conversations that happen everyday on the Internet

Wikipedia Definition: Second generation of web development and design, that facilitates communication, information sharing and collaboration. Led to the development and evolution of web-based communities.

The Web used to talk TO you.Now The Web Facilitates the Conversation.

Across the Web:Powered by Blogs, Chat Sessions, RSS Feeds, Widgets, Social Networks, Message Boards, Podcasts, Video Sharing Sites, Photo Sharing Sites, Wikis, and More!

Facebook now has more visits than Google

In February Facebook hit 400 Million Users, Now at 600 Million

Growth is ACCELERATING!Added 200 Million Users in 5 Months

Its Not a Fad: It’s a fundamental Shift in the way we communicate.

Four out of Five Americans Use Social Technology

2/3 of the Global Internet Population visit Social Networks

17% of cell phone users have upgraded to Smart Phones

Social Networks Represent the Most Online Destinations Globally

How Many Started Coaching without a cell phone?

How Many Started College without a cell phone? How Many Coach One Student-Athlete without a

cell phone?

Social Media is Democratizing Communication

“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite.

Now it’s the People Who Are In Control.”- Rupert Murdoch

“In an attention economy (like this one), marketers struggle for attention and if you don't have it, you lose. Free is a relatively cheap way to get attention (both at the start and then through viral techniques).”

Yes, it's no longer an angry feeling. It's sadness, embarrassment and disbelief. The light at the end of the tunnel looks to be years away...again.

-Anonymous Fan on a Message Board

Current Student Athletes The Entire Student Body Alumni Coaching Staffs Basketball Fans Sports Fans ???

And They All Want to Talk About You

•Unlock the Power of Your Built in Network•Link all of Your School’s Content Together•Reach your Raving Fans where they spend time•Give them the Tools to Share All Things State U

An easy Place for Recruits to Connect with Coaches

Feature Your Program at its Best Show your Personal Side

Defined as a Web Log

Ex.) www.usctrojans.com Darren Rovell, CNBC’s Emmy Winning

Sports Business Reporter

”@USCRipsIt was the best blog/twitter execution of any sports team. If there's a model to replicate, that's it”

“What are you doing?” Your answers form over time to create what

looks like a series of short blog posts

You Don’t Call Someone to tell them tiny updates

But, Twitter allows you to update the world in real time

Conversely, You see what the world looks like in real time

As the spread of information becomes faster it will become more important to communicate effectively and concisely with your customers

Shorter email, text messages, short conversations are all examples

Everyone Can Agree that Recruiting is Faster

Followers/not Friends◦ You will see their feed/not always reciprocal

Post Photos Record Short Messages Post Short Movies Follow Posts From Your Smart Phone

-Your Friends-Politicians-Brands-CelebritiesAthletes and Coaches-News Sources-Anybody and Everybody

Web - Reuters- actively engages users to Tweet them with Feedback

TV – Used heavily during presidential campaign, Debates, Conventions, ESPN Bottom Line

Current Trends

Hudson Plane Crash

Promote New Products

Promote Interaction between fans and theTeam, In game @ replies

Everyone complains about Cable, Comcast answers back, leads to many phone conversations

Visit Twitter.com ◦ Log in and Tweet

Use Mobile ◦ Devices Tab on Twitter◦ Enter Phone Number and Text Updates to 40404

Download UbberTwitter, Twitterberry (Blackberry) or TweetDeck (I-Phone or PC)

Modern CB Radio – A Community Passing Information, Looking Out for One Another◦ @ replying to someone

Setup Searches on Tweetdeck or TwitterSearch See what is being said about you or your school!

◦ # Subject Used for Search◦ RT Re-tweeting◦ D Direct Message

“Craziest Subplot of the NBA Offseason: NBA players using Twitter to break news about themselves, and even stranger, reporters posting their scoops on Twitter even before their employers had a chance to print them. I've said it before, I'll say it again: Facebook is a social network. Twitter is a media/marketing vehicle disguised as a social network. Big difference. And if you don't think it's changing the way information is dispersed, for good and bad, you're insane. “

– Bill Simmons

The Evolution of MySpace and Friendster◦ Used for Growing Your Personal Network◦ Used to Share Personal Information, Photos,

Videos and What is Happening(But, Only What You Want to Share!)

◦ Incorporates 3rd Party Applications to enhance Usability

◦ 5,000,000,000 minutes spent of Facebook each day

Instead of Friends you Gain Fan’s Gain the ability to Message Updates to Fans Group all of Your Content in One Place Your Fan’s Activity is shown to their Friends

Increase Opportunities to Share More Chances to Connect or Re-Connect

“The Internet, by giving everybody access to a market of hundreds of millions of people, can work at participation rates that would be a disaster in the traditional world of non-zero marginal costs.”

- Chris Anderson Author of The Long Tail

Use Social Networks to Grow Your REAL, Authentic Network

Don’t Just Follow or Friend Someone, work to Build a Relationship

Build Value by passing Value to Your Network

Start with 10,000 Followers but the idea gets passed along .8 times

i.e. 10,000 Followers pass along to 8,000 who pass to 6,400 etc

Starting with 100 Followers but the idea gets passed along 1.5 times

Starting with 100 Followers but the idea gets passed along 1.7 times

Contact Information Photos (Current Events and Campus) Video Schedules Links to Other Sites

◦ UCLA on Youtube◦ Coaches on Twitter◦ Shop UCLA

Kentucky Coach John Calipari, ““If you’re not doing it, you’re behind.” 

Michigan Recruit, “I just checked out my Facebook page and Coach Rodriguez just sent me a message that I had an offer from them.”

Use the Direct Message Function on Twitter to replace the Text Message -Rule13.4.1.2

Divisions I and II rules allow for coaches to contact prospects through the direct-message function on Twitter, subject to the same rules applicable to email communication with recruits. However, publicly mentioning a recruit’s name or sending an “@reply” message via Twitter are both considered NCAA rules violations. Coaches can “follow” recruits on Twitter – and vice versa – so long as the @reply function is not used. Any direct messages sent through Twitter must conform to the contact-period legislation for each NCAA sport.

 Division III institutions now are free to use such media as Facebook and Twitter to publicize game results and other athletics news without worrying whether prospective student-athletes are receiving those “electronically transmitted” messages, provided the communication meets some new objective guidelines established by the Division III Management Council.

Free access to NCSA’s blog and newsletter network which will allow you to feature your program to over 250,000 subscribers.

Have your program featured on an NCSA’s College Coach Conference calls and interact with up to 50 recruits at one time.

“For a long time, all the markets for attention-based goods are going to be messy, which means that there are going to be huge opportunities for people (like you?) able to get that most precious asset (our attention) for free. At least for a while.”

-Seth Godin

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

www.google.com/profiles/BrianRDavidson

We aim to help you recruit, faster, easier, and cheaper

bdavidson@ncsasports.org

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