Your Connection to the New Super-Consumer:

”The Ruralpolitan”

Presented To “”

National Country Market

Reach Customize Your BuyEngaging Editorial••

Loyal Following• Cost Efficient

The NCM Family of Magazines

Providing

With each

Distributed to a

Paired With

Leading to a

Massive Reach

Customized Buy

Engaging Editorial

LoyalFollowing

Cost-Efficient Marketing Plan!

Reach• 24 Magazines

• 8.4 Million Circulation

• 21 Million Readers

• 34 States

• Larger Circulation than <competitive pub>

Customize Your Buy

Statewide Regional National••

Customize Your Buy

Total Circulation: 8,459,490

• Alabama Living - 375,000

• Rural Arkansas - 362,000

• Colorado Country Life - 184,000 • Florida Magazine - 229,000 • GEORGIA Magazine - 524,280 • Illinois Country Living - 176,000 • Kentucky Living -

503,800 • Louisiana Country - 120,000 • Michigan Country Lines -

252,000 • Today In Mississippi - 460,865 • Rural Missouri - 542,000 • Rural Electric Nebraskan -

68,000

• Carolina Country - 660,000 • North Dakota Living - 86,500 • Country Living - 293,824 • Oklahoma Living - 310,500 • PENN Lines - 149,800 • Ruralite - 369,121 • Living in South Carolina - 470,000 • The Tennessee Magazine - 545,000 • Texas Co-Op Power - 1,180,000 • Cooperative Living - 390,000 • Wisconsin Energy Coop News - 168,000 • WREN Magazine - 39,800

Engaging Editorial

Home Travel• • Garden Energy Efficiency Food• • Local Events•

Loyal Following• 87% Read 3 of the Last 4 Issues

• 77% Read 4 of the Last 4 Issues

• Avg. Time Spent Per Issue: 42 Minutes

Cost Efficient

• Lowest CPM in the Farm and Rural category

• Largest Circulation in the Farm and Rural Market

• Business Reply Cards

Insert Opportunities

• Premium Positioning

Advertising Opportunities

• Display Advertising

• Cooperative Advertising Sections

• Business Reply Cards

• Reader Response Services

The Ruralpolitan

From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division

• 74% Took A Domestic Trip Last Year

That’s Over 15 Million Potential Visitors!

• 47% Took 4 Or More Trips/Vacations

• 63% Of Readers Stayed in a Hotel/Motel

• 28% of Readers Spent $2,000 or More on Travel

• 15% of Readers Spent $3,000 or More on Travel

During their Vacation…

• Our Readers Average 6 Trips Per Person

That’s Over 9.9 Million Potential Visitors!

Destinations

From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division

• 58% Will Visit Friends/Relatives

• 58% Are Off To Sightsee

• 51% Are Ready To Shop

• 37% Are Going To The Beach

• 29% Will Visit National Parks

• 22% Are Gone Fishing

• 10% Will Be Golfing

The Ruralpolitan

From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division

• 94% Home Ownership Average Lot Size is 20 Acres!

• 92% Own Lawn Mowers

• 2 Million Readers Will Buy A Riding Lawn Mower

• 1.35 Million Readers Will Buy A Chainsaw

• 803,000 Readers Will Buy A Tiller

In the next 12 Months..

• 68% Own Chainsaws

• 11% Own Chippers/Shredders

• 634,000 Readers Will Buy A Utility Vehicle

• 317,000 Readers Will Buy A Chipper/Shredder

Activities

From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division

• 60% Are Gardeners

• 39% Are Fishermen

• 22% Are Hunters

• 22% Are ATV Users

• 94% Shop At Wal-Mart

• 72% Shop At Lowes

Where They Shop:

• 62% Shop At Home Depot

• 41% Shop At Ace Hardware

The Ruralpolitan

From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division

• 19% Are Likely To Buy A Vehicle In The Next 12 months

That’s Over 4 Million Potential Buyers!

• 42% Own 3 Or More Automobiles

• 68% Of Readers Own a Car or Sedan

• 34% Of Readers Own a Pickup Truck

• 24% Of Readers Own a Sports Utility Vehicle

• 11% Of Readers Own a Mini-Van

Ownership:

Prescription Medication

From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division

Our Readers take Medication for…

• 42% for Hypertension/High Blood Pressure

• 37% for Allergy/Hay Fever

• 28% for High Cholesterol

• 27% for Heartburn

• 18% for Arthritis/Rheumatism

• 12% for Diabetes

In Summary:National Country Market publications comprise the largest network of consumer publications in the U.S., reaching over eight million households on a monthly basis. These magazines have been a family tradition for 50 years or more and share a longstanding bond of mutual trust and interdependence with their readers. No other magazine or group of magazines reaches as deeply into our unique non-urban market. NCM reaches people.

National Country Market8.4 Million Homes21 Million Readers

Presented To

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