En camino“On Our Way!”

College Knowledge App ChallengeDecember 31, 2012

En camino APP

The free En camino app will help families adopt habits towards the pursuit of college and career achievements. Together, families will become En camino – on their way – to success in college and beyond.

The BIG IDEA!

En camino APP

• The app is an intergenerational tool that helps families meet their college and career goals

• The target audience is low-income Latino families, however it can be used by anyone

• The app provides real-life role models when users gather and share information with family and peers

• The app does not generate right or wrong answers, it provides a forum for creating personal pathways to success

INNOVATIONS

En camino APP

The app, available in English and Spanish, identifies six habits that families should adopt to achieve their college and career goals. It will focus on giving families ways to practice these habits and a vehicle to log their progress and share within a larger online En camino community.

The six habits are:

1. Dream It

2. Declare It

3. Learn It

4. Work It

5. Network It

6. Rework It

The CONCEPT

En camino APP

The En camino app will become a movement for families across the country who want a better life and a pathway to college completion and beyond. NCFL will leverage its full portfolio of supporters and advocates to ensure success including:

• Social media experts and media influencers

• Associations and groups with technology focus (Latinos in Tech Innovation and Social Media, etc.)

• Strategic partnership with existing En camino sites and other program participants

The VISION

En camino APP

Juan Gonzalez• High school freshman• Unsure of career path • First-generation American-born

Lupe Gonzalez• Mother• Works at factory• Mexican-born• 8th grade education

Mario Gonzalez• Father• Chef at a local diner• Mexican-born• Recently earned GED®

Typical Users – Family Profile

Sample APPLICATION

En camino APP

Juan and his family must first learn to consider the possibilities...and to dream BIG. Practicing this habit develops an aspirational mindset within the family, and defining individual interests helps Juan develop goals he is passionate about. The app prompts Juan to:

HABIT 1: DREAM IT

Talk to my family and friends about their dreams. Show my

favorite teacher my Dream Board.

Talk to my parents about what my strengths are in school, at home

and work.

Journal about interests, likes, dislikes, and

experiences that could a�ect my dreams. Post

entries to Facebook.

Look at Facebook group with my family to develop ideas for my dream. Post my ideas to Facebook.

Make a list of people I admire who are doing

things I want to do. Ask my parents

and Facebook group for ideas.

Take online personality and aptitude tests with my family. Post results

to Facebook.

Log Dream It time onto Facebook timeline and share with my family

and friends.

Create my Dream Board via Pinterest

and post to Facebook. Ask my parents what

they’ve learned in their jobs.

En camino APP

En caminoDREAM IT

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The Gonzalez family members create Dream Boards via Pinterest to keep track of things they read about and like. They add to the boards in every phase of En camino.

* Please note that images throughout the presentation are not actual prototypes of the app, they simply convey imagery of our concept. We are requesting the start-up funding to begin actual design and development.

DREAM BOARD

En caminoDREAM IT

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En caminoDREAM IT

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En camino APP

Juan’s dream is to be a leader and own a five star hotel. Now he declares it. His dream becomes his mantra, one that he owns with moxie and confidence. Using prompts from the app, Juan decides to:

HABIT 2: DECLARE IT

Share my dream with the Facebook group.

Ask others how they dream.

Write Mom and Dad a pledge of the dream

and post it on the refrigerator and in my

room. Share on Facebook.

En caminoDECLARE IT

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I will...own a five-star hotel! Practice being a hotel

owner in the mirror and consider how daily

situations would also be a part of a hotel

owner’s job.

Design a bumper sticker using the

app and display it on Facebook and

at home.

Log Declare It time onto Facebook

timeline.

Journal about my dream and read it

aloud to my parents. Post entry on

Facebook and read others’ dreams.

En camino APP

Juan must practice learning his dream. Using his family, social media and other resources, he will absorb as much information as he can he can about owning a five star hotel. Using prompts from the app, Juan decides to:

HABIT 3: LEARN IT

Follow hotel owners on Twitter and Facebook and make a list of pros

and cons. Share list with Facebook group.

Research and make a timeline of education

steps needed and share it with my family.

Talk to Dad about how his restaurant works and ask to

shadow him.

Interview my aunt, who works at a hotel, and visit hotels in my community with my

friends.

Log Learn It time onto Facebook timeline and

share it with En camino group.

Watch online videos about hotels with my

family and ask mom to help me research

hotels. Post favorite videos to Facebook.

En caminoLEARN IT

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En camino APP

Now that he has learned about being a hotel owner, Juan must apply that knowledge and develop ways to experience it. Using prompts from the app, Juan decides to:

HABIT 4: WORK IT

Draw hotel concept and map a timeline and post

it to my dream board. Post to Facebook.

Get a part-time job at the Holiday Inn on

10th Street.

Help Mom with dinner to practice food

presentations and make a menu. Post to

Facebook.

Attend free business seminar at my public library or community college with friends.

Share event with Facebook group.

Run for class president to practice being a

leader and use Facebook to campaign.

Shadow Dad at his restaurant and both of us will write about

the experience.

En caminoWORK IT

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En camino APP

Juan must now extend his circle to include others who can help him achieve his dream. Using prompts from the app, Juan decides to:

HABIT 5: NETWORK IT

Sign up for business publications online and share my favorites on

Facebook.

Talk to Mom’s friend who works at the W

Hotel and take pictures for my Dream Board.

Talk to Dad’s boss about owning a

restaurant. Write about pros and cons and post

to Facebook.

Join Facebook groups and other message boards. Talk to mom

about the di�erences.

Email friends and family for ideas about

who to meet. Ask Facebook group for

ideas, too.

Join FBLA group at school and journal about meetings.En camino

NETWORK IT

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En camino APP

Now that he has learned about and practiced his dream with his family, Juan must revisit and revise his plans with him family to be sure he is En camino. He decides to:

HABIT 6: REWORK IT

Review journal entries with Mom and Dad and share ideas on

Facebook.

Talk to others about my plan. If my plan is changing, get help to determine why and how. Post new plan

to Facebook.

Sign up for AP classes at school. Ask mom, dad and teachers to

help me stay on task.

Do more research on education

requirements. Record ideas for other careers

to research. Post to Facebook.

Ask my manager at Holiday Inn to shadow another employee on

my day o�.

Review dream board and add or subtract items. Ask my family

to check it out and comment.

En caminoREWORK IT

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