NCA market research on consumers and transport
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Transcript of NCA market research on consumers and transport
National Consumer Agency
Market Research:Economiser – Transport Section
February 2011Research Conducted by
2
Making Complaints
Section 1: Travel Behaviour
Section 2: Fuel Consumption
Section 3: Vehicle Servicing
Methodology & Profile of Car Owners and Cars
Table of Contents
3
Making ComplaintsSection 1: Travel Behaviour
4
Making Complaints
49
51
Type of Driving; Urban vs. Open Road
%
Open Road
Urban Dublin Petrol Engines Smaller engines (1.3 or lower)
Overall drivers have indicated that their driving is split half and half between Urban/City driving and open road driving. Obviously the geographic location plays a big part in
the driving split with those in Dublin driving more in a Urban/Built up areas.
Higher for:
Outside Dublin Social Class F Diesel Engine Larger engines (1.4 or larger)
(Base: All drivers who are responsible for driving costs – 65%)
5
Making Complaints
Alternative Transport Methods
%
Incidence of using
52
21
20
11
11
9
2
4
40
Walking
Taxi/hackney
Bus
Dart/Luas
Train
Cycling
Ferry/Boat
Other
None
1 in 2 drivers claim to walk as an alternative transport method, 1 in 5 use taxis and buses, 1 in 10 use Dart, train, bicycle. The youngest age cohort and the Dublin region are most likely
to utilise these alternatives; Dublin people potentially as distances are shorter and a full spectrum of options are available; The younger age group potentially due to costs.
Younger age cohorts, Dublin, smaller cars (1.0 or smaller)
Higher for:
Dublin, younger (under 34), social class AB.
Under 24’s and over 55’s, Dublin.
Dublin and rest of Leinster
Under 24’s
Under 24’s
(Base: All drivers who are responsible for driving costs – 65%)
6
Making Complaints
87
16
15
54
Attitude to Alternative Transport
%Very easy (5)
7 in 10 drivers believe that their journeys would be difficult to accomplish without using their vehicles. Almost 3 in 10 Dublin drivers admit that it would be easy to use alternative transport methods. The F social class (farming households) are least likely to be able to use alternatives.
69%
15% Higher for:DublinPetrolSmaller engine
(4)
(3)
(2)
Not at all easy (1)
Mean Score: 2.0
“How easy would it be for you to use other means of transport instead of your vehicle for most of the journeys you take?”
Higher for:35-54 yrsDieselSocial Class F
(Base: All drivers who are responsible for driving costs – 65%)
7
Making ComplaintsSection 2: Fuel Consumption
8
Making Complaints
Attitude to Fuel Efficiency
%
30
20
27
9
13
Make an effort all the time (5)
Half of all drivers claim to be grouping journeys in order to save money – women and the 45-54 year old age cohort most cognisant of this. Those in more rural areas (farming households and
Connaught/Ulster region) were less likely to make an effort in this element.
22%
50%
(4)
(3)
(2)
Make no effort (1)
Mean Score: 3.5
“Would you say you make an effort to combine trips in your vehicle in order to be more fuel efficient?”
Higher for: Females 45-54 year olds Munster Smaller engines (1.4 or lower)
Higher for: Males Over 55’s Connaught/Ulster Social Class F Large engines (2.0 or larger)
(Base: All drivers who are responsible for driving costs – 65%)
9
Making Complaints
81
76
72
71
62
18
Actions Taken to Improve Fuel Efficiency
%
%
Service the car (at correct time)
Drive in as high a gear as possible
Shop around when buying fuel
Check tyre pressure
Empty boot of unnecessary items
Buy fuel in units rather than euro
46
32
Drivers claim to be quite compliant with actions to improve fuel efficiencies, 4 in 5 servicing regularly, 3 in 4 drive in a high gear etc. 46% drive faster than they should increasing their fuel
consumption.
Drive above the speed limit (even a little)
Drive with car windows down
(Base: All drivers who are responsible for driving costs – 65%)
10
Making Complaints
Actions Taken to Improve Fuel Efficiency
72
18
46
Shop around when buying fuel
Buy fuel in units rather than euro
Drive above speed limit
Higher for: Under 24’s and 45-54 yrs. Munster Social class F Diesel engines Larger engine sizes (1.5+)
%
%
Higher for: 45-54 yrs Leinster Diesel Larger engine sizes
Higher for: Males Under 44 yrs Dublin
(Base: All drivers who are responsible for driving costs – 65%)
11
Making Complaints
(11)11
31
17
75
29
%
All drivers responsible for
costs (65%)
42%
Frequency of Checking Tyre Pressure
%
15
43
25
107
Weekly
Of those who check their tyres 3 in 5 claim to check at least monthly. Those with Diesel and larger engine sizes are more likely to check
more frequently.
All who check tyre pressure
(71%)
Monthly
Every 2-3 months
Every 3-6 months
Less often
Higher for: Males Under 34 Connaught/Ulster Diesel Engines Large Engines
58%
Do not check pressure
(Base: All drivers who are responsible for driving costs – 65%)
12
Making ComplaintsSection 3: Vehicle Servicing
13
Making Complaints
34
48
9
5
4
Frequency of Car Servicing
%
Ever 6 months
Every year
Every 18 months
Every 2 years
Less often
4 in 5 drivers are servicing their cars at least annually, a third claim to be doing so every six months. From data not shown Dublin drivers service their vehicles less frequently, their average is once per year and 43% of diesel drivers are getting a
service once every six months.
82% serviced at least annually
Average = 1.3 times per year
(Base: All drivers who are responsible for driving costs – 65%)
14
Making Complaints36%64%
Incidence of Shopping Around for Service
YesNo
Only 1 in 3 drivers are actually shopping around for vehicle servicing – Dublin drivers’ incidence is higher potentially due to wider choice available. Only 26% of the over 55’s shop around – most likely to opt for one provider consistently.
Higher for: Older (55+) Outside Dublin Social Class F
Higher for: Younger (under 44) Dublin
(Base: All drivers who are responsible for driving costs – 65%)
15
Making Complaints
12
28
22
13
6
6
4
10
Cost of Last Standard Service
%
Under €100
€100-€149
€150-€199
€200-€249
€250-€299
€300-€399
€400+
Not sure
Two thirds of services are between €100 and €250, the average being €184. Understandably averages increase as the engine size does. Those in the Dublin region are paying more than
outside Dublin.
Average Service €184
Dublin €207
Petrol €178Diesel €201
1.0 or smaller €1272.0 or bigger €236
(Base: All drivers who are responsible for driving costs – 65%)
16
Making Complaints
Methodology and Profile of Car Owners and Cars
17
Making Complaints
• A larger sample size than the usual 1000 was used as the data was collected for use in the transport section of the Economiser – an online budgeting tool.
• The data was collected using both the NCA Tracking Research (face to face) and Amarach Omnibus (face to face and online) to arrive at a total sample of 2,000 adults aged 16 and older.
• Both samples were quota controlled to provide a nationally representative sample of respondents.
Methodology
Face to face Face to face Online and face to face
Online and face to face
NCA Tracking Research December
2010
Amárach Omnibus December 2010
2,000 adults
1,000 adults1,000 adults
18
Making Complaints67
6
14
13
Responsibility for Vehicle and Costs
Yes
Responsible for running costs
Personally or jointly own a car
%
No
No but drive a car in household
() = % of Total sample
65
8
14
13
Yes
No
Do not drive a car
(Base: All Adults 16+)
No car in household
In order to speak to those responsible for costs, we firstly established if the household had a car (13% did not) then if the respondent drove (14% did not) and finally if they were
responsible for driving costs (8% were not), this left us with 65% of adults surveyed who are drivers and are responsible for driving costs .
No car in household
%
19
Making Complaints27%73%
Engine Type
DieselPetrol
Almost three quarters of engines are petrol, this incidence is higher for the youngest age group, females and Dublin. Diesel accounts for just over a quarter and this is even more
prevalent outside Dublin and for social class F.
(Base: All drivers who are responsible for driving costs – 65%)
Female 17-24 yrs Dublin
Male 45-54 yrs Outside Dublin Farming
households