Mapping Digital Maturity. Moving business forward

• Digital Maturity mapped out• Know your own position

• Know your industry’s position• Know your potential

The overall goal is to create a Real Time basedInternational(SaaS) Service providing Actionable Insights into Business done Digital

The structure for the project is set

Questionaire collects relevant data from companies

..A tailormade dashboard service provides drillable data and actionable insights for businesses

Maturity framework processess the survey datainto..

The framework should provide an answers to two essential questions

• To which extent companies employ Web/Mobile/Social/Big data/Cloud-IT technologies to support fulfillment of their business goals

• How to measure an extent to which these technologies are employed

What can be achieved with survey method?

• Survey can provide a company’s own perspective on the level of utilization of these technologies. • This point reveals technological capacity of the company to absorb 5 technologies.

• Survey can provide a company’s own perspective on the success of using the 5 technologies on fulfilling its business goals.• This point reveals how the company understands the business value of employing these

technologies.

• Survey can provide a company’s own perspective in how to most successfully anchor these technologies within its organization. • This point reveals organizational anchoring of the 5 technologies. Whether one or multiple

technologies are employed within one business function, multiple business function, or across all relevant business functions.

• Survey can provide a company’s own perspective on how to govern, implement and steer these technologies to provide business value.• This point reveal a governance framework and its quality in deploying and reaping

benefits of the employed technologies.

Maturity Framework Background

Survey Machine room

The maturity framework has 4 dimensions

..Scored on 5 maturity stages

5. Innovative4. Strategic

3. Tactical2. Operational

1. Initial

The model is designed to assess

technology adaption and deployment

across 4 dimensions…

Maturity framework – 4 dimensions explained

Governance dimension • This dimension should deal with process

management, project management, implementation management, as well as IT-management which is essential to ensure the success of projects and process which employ one of 5 technologies.

• Essential aspects of governance is whether organization has management framework allowing a successful use of a particular technology in order to ensure contribution to its business objectives.

• In addition, this dimension also should deal with the human resources, skills and competencies needed to successfully utilize technology in question.

Organizational anchoring dimension• The anchoring of technology within one

business function or department of organization, or whether technology is spread among multiple business functions and departments.

• More mature organizations would have a capability to employ technology across multiple functions, ensure that positive contribution of technology to the goals of one department are also translated into positive input into other departments/business functions (i.e. PR increases brand awareness using social media, the results are then fed directly into marketing in order to nurture leads, and finally marketing forwards the leads obtained to sales department)

Business view dimension• Anchoring of a technology to

contribute to the organizational goals through a measurable framework.

• More mature organizations would use technologies to directly input into strategic decision making or in order to create a competitive edge.

Technology dimension• This dimension deals with

directly with the process of deployment, implementation and scalability of the technology in questions. More mature organizations have a scalable and implementable framework for technology deployment.

Maturity framework – 5 maturity stages explained

Model is design as such to assess technology adaption and deployment across 4 assessment dimensions through 5 maturity stages:

Level 1 Maturity – Initial Stage• Initial stage of maturity is characterized by initial adoption of technology by organization,

usually through pilot projects. Best practices, governance and business value is not fully understood and process is usually ad-hoc.

Level 2 Maturity – Operational Stage• Operational stage of maturity is characterized by incorporating reproducible process and

results of using technology to fulfill some of short term business goals of one or couple of departments or business functions within an organization.

Level 3 Maturity – Tactical Stage• Tactical stage of maturity is characterized by well developed governance and best

practices surrounding deployment of technology in order to fulfill business goals of multiple departments. Sharing of know-how and resources across organization is also well established.

Level 4 Maturity – Strategic Stage• Strategic stage of maturity is characterized by technology deployment as the strategic

resources of the company. Technology deployment should plug into strategic goals of the company and there is a long term perspective on usage and development of technology. Resource sharing, know-how and best practices are exchanged across all levels of organization.

Level 5 Maturity – Innovation Stage• Innovation stage is characterized as using a technology to gain competitive edge, improve

products and services and maintain market leadership.

5 Technologies

Social MediaWebBig DataMobileCloud-IT

Each technology split into 6 Business functions

Sales & MarketingHR & Employer developmentOrganization / managementPR & CommunicationsInnovation (R&D)Service & Support

The survey overview explained

Focusing on key aspects of how organizations relate business to digital technologies

• Organizational anchoring (ad hoc, tactical or strat.)

• Value from use.• Readiness • Internenal /

external use

Each technology Is divided into..

6 business functionsthat each has questions relating to..

This means that when fx. an HR manager from Grundfos takes the survey

She start off the survey on demograpic data (i.e. Country, Industry and ”HR” as her Business function)..

..And gets to answer questions on the 5 technologies related to her area of expertise

Social MediaWebBig DataMobileCloud-IT

Answers get scored and related to her use, relevancy and anchoring.

Actionable insights

Takeouts for Partners and Companies

Gap analysis

Benchmarking –Industry

Benchmarking –Competitors