M O R A L E • W E L F A R E • R E C R E A T I O N

JOINT BASEANACOSTIA-BOLLING

Morale, Welfare & Recreation (MWR) Joint Base Anacostia-Bolling (JBAB)Washington, DC

2015 Sponsorship Opportunities

RACE DATE: September 20, 2015

REGISTRATION OPENS: February 2, 2015

RACE LOCATION: National Mall, Washington, DC15th St. NW between Constitution Ave. NW and Madison Dr. NW

RACE DISTANCE: 13.1 miles and 5 Miles RUNNER’S EXPO & PACKET PICK-UP: September 18-19

TARGET AUDIENCE: Military personnel and theirfamily members, contractors and civilians of theMid-Atlantic region

RUNNING LEVEL: Beginner - Advanced

ESTIMATED REGISTRATION: 7,000 - 10,000

ORGANIZED BY: Morale, Welfare & Recreation (MWR)

R A C E Q U I C K FA C T S

4TH YEAR FOR THE HALF MARATHON12TH YEAR FOR THE 5 MILER

RACE DATE: September 20, 2015

REGISTRATION OPENS: February 2, 2015

RACE LOCATION: National Mall, Washington, DC15th St. NW between Constitution Ave. NW and Madison Dr. NW

RACE DISTANCE: 13.1 miles and 5 Miles RUNNER’S EXPO & PACKET PICK-UP: September 18-19

TARGET AUDIENCE: Military personnel and theirfamily members, contractors and civilians of theMid-Atlantic region

RUNNING LEVEL: Beginner - Advanced

ESTIMATED REGISTRATION: 7,000 - 10,000

ORGANIZED BY: Morale, Welfare & Recreation (MWR)

R A C E O V E R V I E W

VISIONMorale, Welfare and Recreation (MWR) is a comprehensive network of quality support and leisure services that enhances the lives of Service members, Civilians, Families, military Retirees and other eligible DoD ID Cardholders.

MISSION MWR’s mission is to foster and support high productivity for our Navy-Air Force audience through mental and physical fitness, personal growth, a sense of community, positive values, and Family well-being.

SUPPORTYour commercial sponsorship support allows MWR to meaningfully enhance this event we provide for deserving men and women in uniform. Your support also gives your company a unique, competitive advantage in directly accessing the often hard to reach, but valuable military marketplace.

Voted “One of the Year’s Best Half Marathons” by Runner’s World Magazine, the Navy-Air Force Half Marathon & Navy 5 Miler is a unique event that brings together everyday citizens and our military heroes! Each year, thousands of runners, both military affiliated and civilian, of all experience levels come together at the Washington Monument to run side by side, for an exhilarating running experience through our nation’s capital. During this time, local and national businesses have the opportunity to be a part of this event through commercial sponsorship.

SPONSORSHIP BENEFITS

• Face-to-face interaction • Product Branding• Differentiation from competition • Increase sales • Product sampling / showcasing • Heighten visibility • Association with a particular lifestyle • Shape consumer attitudes • Introduce a new product / service • Expand use of current products / services

D E M O G R A P H I C S2014 RACE DEMOGRAPHICS

HALF MARATHON 4,616 71%5 MILER 1,895 29%

GENDER Female: 3,622 56% Male: 2,889 44%

AGE DISTRIBUTION Under Age 20: 2% Ages 20-29: 28% Ages: 30-39: 34% Ages: 40-49: 23% Ages: 50-59: 10% Ages: 60+: 3%

TOP STATES Virginia: 2,740 42% DC: 1,416 22% Maryland: 1,369 21%Runners participate from all 50 states in addition to15 countries.

NAVAL DISTRICT WASHINGTON: ACTIVE DUTY PROFILE

TOTAL ACTIVE DUTY 326,684

GENDER Male: 85% Female: 15%

RACE White: 66% African American: 19% Hispanic + other: 15%

MARRIED Enlisted: 51% Officer: 69%

EDUCATION HDS and above: 95% BA/BS and above: 89%

AVERAGE AGE 29 years

AGE DISTRIBUTION Ages 18-21: 19% Ages 22-30: 46% Ages 31-40: 26% Ages 41-50+: 9%

CHANNEL REACH/IMPRESSIONSMWR 411 Magazine 125,000MWR eNews / email blasts 140,000On base electronic ads 10,000-20,000Printed posters + banners 10,000-20,000ABSalute mobile app 13,000MWR & Navy-Air Force Half Marathon Facebook + Twitter

350,000

Base Newspapers 225,000Active.com 286,000Washington Metro 9 millionRadio TBDCompetitor Magazine (print + electronic) 9.2 millionPentagon channel 90,000Run Washington (print + electronic) 1.5 millionRace packet 165,000

ESTIMATED TOTAL REACH = 21.2 MILLION

I M P R E S S I O N S

T I T L E S P O N S O R

BENEFITS:• Logo placement on the following:

• Front, back and sleeve on the complimentary runner shirts• Volunteer shirts • Half Marathon Runner bib numbers• Runner bags• Official race guide

• Individual ad in the Official Race Guide• End-cap or contest activation within the on-base Exchange• Complimentary 10x20 space at the Runner’s Expo & Packet

Pick-Up where products can be sold • Opportunity to insert branded promotion item from the approved in-kind item

list in the runner bags• Opportunity to place advertisement in the runner bags • Opportunity to host cross-promotions, sweepstakes, using the

Navy-Air Force Half Marathon name and logo

LOGO PLACEMENT ON ALL ON-BASE ADVERTISING:• Military installation newspapers• MWR 411 Magazine (6,200 monthly)• Posters, banners and flyers• JBAB MWR Smartphone Application (ABSalute)• Digital advertisements• Recognition on two base marquees

LOGO PLACEMENT ON ALL OFF-BASE ADVERTISING TO INCLUDE:• iHeart Media Radio commercials• Washington Running Report Publication• www.runwashington.com• Run Washington e-Newsletter• Washington Metro• Race Packet Publication• Competitor Magazine• Active.com

ELECTRONIC MEDIA • Navy-Air Force Half Marathon and base-specific Facebook and Twitter feeds• In store AAFES Exchange Radio Announcements• Logo placement on the official event website with click through to company

website• Premium placement in the virtual event bag: Your company information and/

or promotional offer will showcased in the virtual event bag and emailed to all registered runners

• Weekly eNews and base email blasts

RACE DAY EXPOSURE• Representative at the starting line to ring the bell at the start of each wave • Representative at the finish line to hold the finisher banner• Representative on stage during the awards ceremony• Logo placement on race day banners• Logo placement on award stage step and repeat• Six (6) public recognition announcements on race day• Logo placement on the post-race food packaging (Subject to change)

HOSPITALITY• Forty (40) VIP tent passes with complimentary food and beverages• Complimentary race entries – 40 individual; 5 team

NAVY-AIR FORCE HALF MARATHON & 5 MILER PRESENTED BY [SPONSOR] $70,000 cash

T I T L E S P O N S O R M A J O R S P O N S O R

BENEFITS:• Logo placement on the following:

• Complimentary runner shirts• Volunteer shirts• Runner bags• Official race guide

• Individual ad in the Official Race Guide• Complimentary 10x10 space at the Runner’s Expo & Packet Pick-Up where prod-

ucts can be sold • Opportunity to insert branded promotion item from the approved in-kind item

list in the runner bags• Opportunity to place advertisement in the runner bags

LOGO PLACEMENT ON ALL ON-BASE ADVERTISING:• Military installation newspapers• MWR 411 Magazine (6,200 monthly)• Posters, banners and flyers• JBAB MWR Smartphone Application (ABSalute)• Digital advertisements

LOGO PLACEMENT ON SELECT OFF-BASE ADVERTISING TO INCLUDE:• Washington Running Report Publication• Washington Metro• Race Packet Publication• Competitor Magazine

ELECTRONIC MEDIA • Navy-Air Force Half Marathon and base-specific Facebook • Logo placement on the official event website with click through to company

website• Premium placement in the virtual event bag: Your company information and/or

promotional offer will showcased virtual event bag and emailed to all registered runners

• Weekly eNews and base email blastsRACE DAY EXPOSURE• Logo placement on race day banners• Four (4) public recognition announcements on race day

HOSPITALITY• Twenty (20) VIP tent passes with complimentary food and beverages• Complimentary race entries – Twenty (20) individual; Three (3) team

$20,000 cash or $15,000 cash and $5,000 in product giveaways from the approved in-kind list

S U P P O R T I N G S P O N S O R

BENEFITS:• Logo placement on the following:

• Front, back and sleeve on the complimentary runner shirts• Runner bags• Official race guide

• Complimentary 10x10 space at the Runner’s Expo & Packet Pick-Up where products can be sold

• Opportunity to insert branded promotion item from the approved in-kind item list in the runner bags

• Opportunity to place advertisement in the runner bags

LOGO PLACEMENT ALL SELECT ON-BASE ADVERTISING:• Military installation newspapers• MWR 411 Magazine • Posters, banners and flyers• JBAB MWR Smartphone Application (ABSalute)• Digital advertisements

LOGO PLACEMENT ON ALL OFF-BASE ADVERTISING TO INCLUDE:• Washington Running Report Publication• Competitor Magazine

ELECTRONIC MEDIA • Navy-Air Force Half Marathon and base-specific Facebook and Twitter feeds• Logo placement on the official event website with click through to company

website• Standard placement in the virtual event bag: Your company

information and/or promotional offer will showcased in the virtual event bag and emailed to all registered runners

• Weekly eNews and base email blasts

RACE DAY EXPOSURE• Two (2) public recognition announcements on race day

HOSPITALITY• Ten (10) VIP tent passes with complimentary food and beverages• Complimentary race entries – Ten (10) individual; One (1) team

$10,000 cash + $5,000 in product giveaways from the approved in-kind list

sold!

S U P P O R T I N G S P O N S O R POST-RACE FOOD SPONSOR

After running a race, runners need to immediately start the recovery process. An important component of this recovery is refueling, replacing the fluids and nutrients lost during the race, within minutes after crossing the finish line. As a Post-Race Food Sponsor, you will be one of the first to congratulate 8,000 runners on their accomplishment and contribute to the runner’s recovery. Your logo will be front and center as runners celebrate their accomplishments.

BENEFITS:• Logo placement on the following:

• Post-race food box• Runner bags• Official race guide

• Complimentary 10x10 space at the Runner’s Expo & Packet Pick-Up where products can be sold

• Opportunity to insert branded promotion item from the approved in-kind item list in the runner bags

• Opportunity to place advertisement in the runner bags

LOGO PLACEMENT ON ALL ON-BASE ADVERTISING TO INCLUDE:• Military installation newspapers• MWR 411 Magazine • Posters, banners and flyers• JBAB MWR Smartphone Application (ABSalute)• Digital advertisements

ELECTRONIC MEDIA • Navy-Air Force Half Marathon and base-specific Facebook and Twitter feeds• Logo placement on the official event website with click through to company

website• Weekly eNews and base email blasts

RACE DAY EXPOSURE• Two (2) public recognition announcements on race day

HOSPITALITY• Five (5) VIP tent passes with complimentary food and beverages• Five (5) individual complimentary race entries

Limit of 3 Post-Race Food Sponsors contributing $10,000 each or 1 sponsor contributing $30,000

Logo placement to be determined

sold!

COMMUNITY SPONSOR

BENEFITS:• Logo placement on the following:

• Runner bags• Official race guide

• Complimentary 10x10 space at the Runner’s Expo & Packet Pick-Up where products can be sold

• Opportunity to insert branded promotion item from the approved in-kind item list in the runner bags

• Opportunity to place advertisement in the runner bags

LOGO PLACEMENT ON ALL ON-BASE ADVERTISING TO INCLUDE:• Military installation newspapers• MWR 411 Magazine • Posters, banners and flyers• JBAB MWR Smartphone Application (ABSalute)• Digital advertisements

ELECTRONIC MEDIA • Navy-Air Force Half Marathon and base-specific Facebook and Twitter feeds• Logo placement on the official event website with click through to company

website• Weekly eNews and base email blasts

RACE DAY EXPOSURE• One (1) public recognition announcements on race day

$5,000, plus $2,000 in product giveawaysfrom the approved in-kind list

VOLUNTEER SPONSOR

Volunteers are an essential component to creating memorable moments for our participants. The event requires about 500 volunteers throughout the event weekend. They serve as the front line staff and have high visibility.

BENEFITS:

• Logo placement on volunteer t-shirts• Logo placement on Volunteer Recruitment advertisements

(print & electronic)• Logo placement on volunteer training materials• Logo placement in the Official Race Guide• Logo placement on the volunteer section of the event website• Logo placement added to eNews and base email blasts

$3,000, plus $1,000 in product giveawaysfrom the approved in-kind list

COMMUNITY SPONSOR

VOLUNTEER SPONSOR

WATER STOP SPONSOR

There are six water stops positioned along the courses, offering water, sport drinks and snack to help energize runners. You company has the option to exclusively sponsor any of our water stops and make thousands of impressions on race day.

BENEFITS:• Organization representatives can wear branded apparel • Logo placement on designated water stop signs • Complimentary 10x10 space at the Runner’s Expo & Packet

Pick-up• Logo placement in the Official Race Guide• Logo placement added to eNews and base email blasts

$2,000 per water stop

VIP TENT SPONSOR

Our distinguished runners and guests are invited to the VIP tent where they can enjoy a light breakfast, private restrooms and a sitting area. This is by invitation only and is comprised of both military and civilian VIPs. We’re looking for a company to cater the VIP tent.

BENEFITS:

• Logo placement on VIP Tent Signage • Company representatives can wear branded apparel on race day• Standard placement in the virtual event bag: Your company

information and/or promotional offer will showcased in the virtual event bag and emailed to all registered runners

• Opportunity to place advertisement in the runner bags • Logo placement in the Official Race Guide• Logo placement added to eNews and base email blasts

$1,000 in catering items

CHARITY PARTNER

The NAF-Half Charity Partner program offers non-profits the opportunity to raise awareness and funds for their cause through a partnership with the Navy-Air Force Half Marathon and Navy 5 Miler event. The NAF-Half will reserve registration slots for the non-profit organization, who will in turn recruit runners who wish to dedicate their run to raising funds and awareness for a specific cause. To join, a runner must contact the non-profit organization (not NAF-Half), who will provide the runner a registration promo code to use to register for the race. The runner must register for the race utilizing the NAF-Half online registration system and then register for the non-profit’s program utilizing the non-profit’s registration system.

PROGRAM SPECIFICATIONS:• Must be a non-profit 501 (c)(3)• Must submit non-profit 501 (c)(3) license/permit• Limit of four (4) charity partners• Deadline to submit: December 31, 2014

CONSIDERATION IS BASED ON:• First to submit application, first considered• Number of prior years the charity organization was a partner of the Navy-Air Force Half Marathon

BENEFITS:• Navy-Air Force Half Marathon & Navy 5 Miler will reserve up to 50 race entry slots• Charity receives a registration promo code in which they can pass onto runners who are participating with the charity

organization. The code will also lock in the lowest registration fee for the half marathon ($70) and 5 miler ($40).• Opportunity to place advertisement in the runner bags• Logo placement on the official race guide

ELECTRONIC MEDIA • Navy-Air Force Half Marathon and base-specific Facebook and Twitter feeds• Weekly eNews and base email blasts

LOGO PLACEMENT ON SELECT ON-BASE ADVERTISING TO INCLUDE:• MWR 411 Magazine • Posters and flyers• Digital advertisements

$5,000, plus 20 volunteers for race day

• Chapsticks• Sunscreen• Gum• Lanyards• Shoelaces• Sports snack food (power bars, gels,

chews, blocks, jelly beans/sport beans, granola bars, trail mix, power bars, etc)

• Sport drinks• Koozies

APPROVED IN-KIND ITEM LIST

The Navy-Air Force Half Marathon looks forward to developing fulfilling partnerships with you and your company.

Thank you in advance for your interest in supporting this first-rate event provided to our outstanding community members!

FOR SPONSORSHIP INFORMATION, PLEASE CONTACT:

MWR Marketing Office

Phone: 202-767-8148 or 202-404-7077

Email: jbab.marketing@gmail.com

• Car magnets or bumper stickers• Bandanas• Towels• Hats• Sunglasses• Sweatbands• Running socks• Water bottlesAdditional items are negotiable upon request.

CHARITY PARTNER