Mobile Monday Shanghai, November 21, 2011

Charles Yu VP, Greater China Sales

From Mapping to Mapping the Real World

Delivering Location Across … Continents

Platforms

Markets

Empowering Location Opportunities

NAVTEQ Network for Developers™ (NN4D)

NN4D.com

58,000+ members and

growing

Your business development partner, at no cost to you – ever

Empowers location-based app developers through free business development, marketing and technical support Introduces you to NAVTEQ’s extensive network of commercial buyers, co-promotes your business, provides training opportunities and offers easy access to effective mobile advertising

What Is NN4D?

www.NN4D.com

Differentiation Where It Matters Most NN4D: Empowering Location Opportunities

Resources to assist you in accessing high-value content and developing differentiated apps

Support Programs to target the discovery and success of your apps

NAVTEQ® App Warehouse to match you with commercial app buyers— at no cost to you

Multiple Paths to new revenue streams (e.g., NAVTEQ LocationPoint™ Advertising)

NN4D.com: A Powerful Tool

App Differentiation NN4D empowers developers with the knowledge and resources needed to develop the hottest, most differentiated location-based products

Mapping APIs and SDKs for mobile, Internet and desktop app development Free sample map, traffic and POI downloads, and the tutorials and sample code to use them

Opportunity

Differentiate apps with

superior location content www.NN4D.com

Sample Map Data and Location Content

NN4D.com

Sample NAVTEQ

content for your location

app

Incorporate one of the most robust and accurate geographic databases in the world into your app

Gain access to map data samples available in multiple formats NAVTEQ map data is platform independent and built to a single worldwide specification for easier development and integration into global apps

NAVTEQ® Map Data

Opportunity

www.NN4D.com

Technical Resources and Documentation

NN4D.com

Tech tools to help you create

innovative location apps

Access our dedicated team of technical consultants, plus a vast array of documentation

Developer guides, tools, newsletters and white papers authored by NAVTEQ subject matter experts, NAVTEQ partners and NN4D developers Live, 24/7 tech support, plus developer forums and FAQs

Unparalleled Support

Opportunity

www.NN4D.com

Third-Party Enablers and Services

NN4D.com

Partner services for

advanced app development

NN4D empowers developers by working with partners to identify and create technical enablers and services

We identify the hottest location-based technologies and partner with third parties to create APIs, SDKs and other enablers for app development We provide technical partner services that streamline development and get apps to market faster

Specialized Partnering

www.NN4D.com

Opportunity

POWERVR Insider By Imagination Technologies

Access on Imagination’s website and NN4D Partner Zone Free to download and use

www.NN4D.com/powervr-sdk

3D Mapping Enablers: SDKs Opportunity

Enhance your apps with 3D

content

VisioDevKit By Visioglobe

Access on NN4D Partner Zone Free 90-day evaluation license

www.NN4D.com/visiodevkit

NaviGenie By Kishonti Informatics

Access on Kishonti’s website Symbolic fee (€1) to download

Virtual Developer Lab: App Testing

Accelerate time to market

www.NN4D.com/apptesting

Easy-to-access platform Remote access to handsets in carrier networks Robust testing capabilities

Opportunity

A sampling of partner institutions:

NAVTEQ University Program

www.NN4D.com/university

Benefits Tools and knowledge for tomorrow’s tech leaders

Empowers students, educators and institutions of higher learning by providing NAVTEQ® map data and location content in order to:

Be a catalyst for innovation in location-enabled services Train the next generation of technology professionals

Partnering/funding opportunities for the advancement of location technology research at the academic level

Enabling the next

generation of technology

professionals

Opportunity

NAVTEQ LocationPoint™ Advertising

Benefits Empowers developers with hyper-local advertising

New revenue opportunities—offset the cost of your app Improved competitiveness—can provide differentiating features and lower costs to the end user Sticky, high-value advertising—delivers targeted, relevant and actionable in-app ads to users Actionable and engaging ads—delivers powerful calls to action

Quickly monetize your location apps

www.NN4D.com/lpa

Opportunity

NAVTEQ® App Warehouse

www.NN4D.com/appwarehouse/

Benefits Empowers developers with a free matchmaking service for app developers and commercial app buyers

Backed by NN4D’s unparalleled free business development support Free access to NAVTEQ’s extensive commercial channels—get in front of bulk commercial app buyers Free marketing and PR support—NN4D partners with you to co-promote your products and services

Access channel

opportunities

Opportunity

The Depth and Breadth That Matter to the User Whatever location content you need

Kilometers of roads Navigable countries

Expansive Product Portfolio

Changes per day

Moving forward faster. More aggressive than ever.

Where Others Are Finding the Way…

Innovative Product Portfolio

Exposure

Technology Leadership

Global Tech Support

Best Map for Location Solutions

Business Development

Consistent Global

Specification

Proven Accuracy

Robust Developer

Tools

Traffic Leadership

We Lead.

Thank You