Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications...

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Navigating www.nahb.org: How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager

Transcript of Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications...

Page 1: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Navigating www.nahb.org: How to Make the Most of the

NAHB Web Site

Linda A. Keens Web Content & Communications Manager

Page 2: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Agenda

Brief Introduction to www.nahb.org Browse www.nahb.org Log In to www.nahb.org Create Your Profile

– Personalize the site – Set Your Favorites

Explore Great Members-Only Resources

Page 3: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

www.nahb.org

What is www.nahb.org?www.nahb.org is the official public AND members-only Web site for NAHB. The site is designed to meet both the needs of NAHB’s public audiences, as well as its members.

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About the Site

The site receives over 1.8 million visits a quarter, 20,062 visits a day, and over 12.5 million page views a day

According to our quarterly Site Monitoring Survey, 54% of our users are nonmembers, 46% are members, and 30% are builders

Visitors are most interested in education and housing industry news and information

Page 5: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Today on www.nahb.org

There are more than 7,000 pages of building industry content on the site– 3,000+ in Resources – 3,000+ in Community

Roughly 50% of the content on the site is only visible to members who log in

There are over 650+ courses, 43 events, 26 directories, 13 awards & over 120 e-commerce products

5-30 new or updated items added daily Content powered by 280+ staff t experts

Page 6: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

So What’s Online…

Educational courses, meetings, and networking events

Economic and housing data Current council & committee information Latest industry news Directories for NAHB staff, council & committee

members, designations, etc. Awards programs Leading business practices Legal Affairs materials And more!

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Let’s Get Started!Browse www.nahb.org

Page 8: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Key Features

Welcome message with Join NAHB and interest audience callouts

Rotating imagery for visual appeal – refresh for more

Prominent news & promotional features – see ‘More Features’

Navigation bar reveals site’s content rich offerings with mouse-overs

Find highlighted books& upcoming meetings

Also, link to shopping cart persists so you can browse

Login box easily available at top of every page

And Search Tool with ‘quick’ and advanced functionality

Page 9: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

So, How Do You Find Content?

There are over 3,000 resources on the site for public visitors. How do you find what you’re looking for?

You can find content on the site in many ways: Browse the features and links on the site Search the site Use redirects like www.nahb.org/2007cases

Once you log in, you can also: Create a custom view with My NAHB Use My Favorites to control the links right

on the Home page

Page 10: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Browse the Site

NAHB Logo Takes you to

the Home page

AboutAbout the

Association

JoinTypes of

memberships and how to join

Publications Publications, e-

newsletters, and NAHB Reports

Shop NAHBProducts

available for purchase

NewsroomNews, facts, and contacts for the press

Contact UsContact form, staff directory,

and FAQs

ResourcesTopic-oriented

housing information

CommunityCouncil, committee,

and leadership materials

Education Courses and

designation program information

MeetingsUpcoming meetings

and awardsLog In/

My NAHBCreate your account or log in here

Online Subscriptions

Channels and HEO subscriptions

Page 11: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Search

Quick Search – one of the fastest ways to find content on www.nahb.org!

Just type in a key word and click the Search arrow to see your results.

Advanced Search – for more specific searches. Here you can select the topic,

detail, audience, or date range.

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Search Results

Review results: detailed descriptions, plus links to key sections

Sort By options Filter options for

tailoring your results, i.e. find newly added

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Redirects

What are redirects?Redirects are easy-to-remember shortcuts that take you directly to a specific page on the site: www.nahb.org/2007cases

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Now, Let’s Log In!

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Why Should You Log In?

Roughly 50% of the content on the site is only visible once you log in

There are entire sections of content that are only available to members – look for the NAHB logo to ID exclusive sections and content

When you log in, you can personalize the site to your interests with My NAHB

When you log in, you can customize the links on the Home page to make it easy to find key pages

Access Exclusive, Member-Only Resources!

Page 16: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Who Can Log In?

NAHB Members – members have a unique PIN which enables them to create their own username and password for the site– Staff of Members can also request access using NAHB’s

Peer Request form (www.nahb.org/staffmemberrequest) Customers – create a username and password

when they purchase a product on www.nahb.org EOs – a username and password is created for

NAHB Executive Officers HBA Staff – ‘guest’ accounts are created for HBA

staff to give them access members-only content on the site

Page 17: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

How Do I Log In?

If you already have a Username and Password, then you can log in by entering it at the top of

any page on www.nahb.org

If you do not know your username/password, raise your hand and I will give you a temporary one.

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How Do I Log In?

You can also click the Log In button on the main navigation bar and enter your information here.

Logging in here sets a cookie to remember you!

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About Logging In

If you are a Member, you can create your own account by going to Log In>Create Your Login and entering your NAHB PIN and state; if you need help finding your NAHB PIN, please call 800-368-5242 x0.

If you are a customer, you will create a login during the purchase process, if you didn’t have one already

If you are an EO, a Username and Password is created for you – if you do not know it, please call 800-368-5242 x0

If you are staff of an HBA/BIA, you should have your OWN account! Please call 800-368-5242 x0 and we will create a “Guest” account for you so you can access members-only content; staff accounts are given access for one year and can be renewed at any time.

Page 20: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Are you Logged In?

Your name appears at the top of the Web site

You now have an NAHB Resources area where you get notified when new content matching your content preferences is added to the site

The ‘Log In’ button has been replaced with My NAHB

It’s easy to tell! Here’s how:

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Members’ Key Features

My NAHB gives you access to

content matching

your interests

My Profile gives you easy access to your account details

News replaced with My Favorites feature.

You Have Resources notifies you when new content matching your interests is added to

the site

You can now Access Exclusive, Member-Only Resources!

Page 22: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Plus, Members’ Get More

You can now Access Exclusive, Member-Only Resources!

You Now Have Access to Entire Content Areas

available exclusively for NAHB members!

www.nahb.org/toolkits

2 Toolkits5 Toolkits

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Plus, Members Get More

You can Access Exclusive, Member-Only Resources!

65 Results for Members

45 Results for Non-members

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Personalize the Site

Page 25: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Save Time with My NAHB!

All you need to do to personalize the site to your interests is go to My Profile and set your content preferences.

Personalized content will appear in My NAHB underMy Resources.

Personalize the Site

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To personalize the site you must set your preferences:

1. Click the My Profile link which appears in the header

2. Then click the Edit Content Preferences link

Personalize the Site

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3. Check off the topics that interest you

4. Click Submit

Personalize the Site

You can change your content preferences as often as you like!

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Personalize the Site

The site will automatically tell you when new content

matching your preferences

has been added to the

site.

You can browse your customized content in the My NAHB section at any time.

Look for the NEW button to know when new content has been added or browse your customized content in My NAHB

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My Resources

Go to My NAHB > My Resources to see your customized content areas.

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Create Your Favorites

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Set Your Favorites

You can add pages to My Favorites and set up to 5 links on the Home page

Did you know you can customize the links on the Home page to your needs?

Page 32: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

To set your My NAHB Favorites:

1. Click the Add to My NAHB Favorites link which appears at the top of Web pages

Pick Your Favorites

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2. Go to My NAHB > My Favorites

3. Check the 5 links you would like on the Home page

Pick Your Favorites

You can change your My NAHB Favorites as often as you like.

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Pick Your Favorites

View all of your Favorites in My NAHB > My Favorites

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Pick Your Favorites

View your 5 selected Favorites on the NAHB Home page

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What are some great resources I should explore

and add to My Favorites?

Page 37: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Key nahb.org Offerings for Members

Industry information that supports members and shows membership value– Small, Large, and Production

Builder information (Resources/For Builders)

– Toolkits focused on the changing housing market (www.nahb.org/toolkits)

– Your Committee, Council, and Leadership information

– Member discounts (www.nahb.org/memberdiscounts)

Page 38: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Most Recently Added

Certified Green Building Professional (www.nahb.org/cgpinfo) – NAHB’s newest Designation program with course overview and how builders get the designation information

Fall Protection Training Program (www.nahb.org/fallprotectiontraining) –Education feature area touting the Fall Protection training program

Myth Buster Resources (www.nahb.org/mythbuster) – a section designed to supply HBAs with tools to address the current housing economic situation

Smart Growth Informational Materials – provides resources to assist developers and builders

Litigation Program (www.nahb.org/litigation) – enhanced area with growth, land use, and environmental litigation resources

EOC Scholarships & Grants (www.nahb.org/eocscholarship) – provides details on EOC scholarship and grant programs

Forms Compendium – two new EOC resources added

2007 Cases (www.nahb.org/2007cases) – Section providing case study resources from the 2007 Annual report

Page 39: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

10 Suggested Favorites for Members

Login Pagehttp://www.nahb.org/login

Economic & Housing Datahttp://www.nahb.org/economics

Member Advantage Discounts http://www.nahb.org/memberdiscounts

NAHB Staff and Subject Directoryhttp://www.nahb.org/contact

Council & Committee Directoryhttp://www.nahb.org/councildirectory

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Business Management Tools http://www.nahb.org/biztools

Back to Basics Toolkit http://www.nahb.org/toolkit

Legal Affairshttp://www.nahb.org/legalaffairs

Local Outreachhttp://www.nahb.org/outreach

Online Coloring Bookhttp://www.nahb.org/coloringbook

10 Suggested Favorites for Members

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Education http://www.nahb.org/education

Courseshttp://www.nahb.org/courses

Conferenceshttp://www.nahb.org/conferences

Designation Programshttp://www.nahb.org/designations

Education Favorites

Page 42: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Plus, a Chance to Win!

NAHB Members, go to www.nahb.org/EnterToWin during the month of February and enter your NAHB username for a chance to win a $500 Gift Card to The Home Depot®!

All active NAHB members, HBA staff, and Executive Officers are eligible... but only one entry per person! If you don't have a username and password, create your login today to get started. Prize details, terms, and conditions available at www.nahb.org/ContestRules.

Page 43: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Please enter your contact information on the sign in sheet and your login will be set up and emailed to you. You must be an active NAHB member to have a login sent to you.

Want your loginasap? Stop byour booth (#14)Hall B, Lobby Level II

Need Your Login?

Page 44: Navigating : How to Make the Most of the NAHB Web Site Linda A. Keens Web Content & Communications Manager.

Questions?

Questions about the NAHB Web site? For technical help or log in assistance:

Member Service Center 800-368-5242 x0

Online Services [email protected] For content requests or suggestions:

Linda Keens - [email protected] x8134

Thank you for your time!