Navigating LinkedIn for Job Search

Jacqueline Buck SPHRWorkforce Development

Introduction

• Presentation assumes that participants have a basic knowledge of LinkedIn.

• Need an introduction to LinkedIn? www.learn.linkedin.com

I'm on LinkedIn--Now What??? (Third Edition):

A Guide to Getting the Most Out of LinkedIn [Paperback] Jason Alba (Author)

Why LinkedIn?

Online visibility

Great venue for professional networking

Transform your professional life

The Basics

•Largest professional online network

•Create an online presence

•LinkedIn meaningful connections

•Research companies, find job openings, connect with professionals & groups

STATISTICS

2 new members per second

175 million membersFortune 500 companies represented1.2 million groups4.2 billion professional searches

5 Simple Steps to Success

1. Create and optimize your profile

Nurture a genuine relationshipDeliver results-oriented contentIdentify 1 main objectiveKnow your audienceCreate a call to action

• Headline

• Summary

• Experience

• Education

Creating your Profile

Hmm .. .. .. ..

Step 2

2. Order your profile sections according to

your goal.

Most relevant sections near the top. Summary should always be near the

top Find a way that represents you best

Step 3

3. Optimize your Summary section Make it “keyword” rich

Minneapolis, Minnesota based Marketing and Recruitment leader who provides wide-range expertise and strategic Human Resources and Marketing direction across various industries. Through strategic marketing and branding I establish creative and cohesive

campaigns for Minnesotaworks.net, the NO FEE online job bank for job seekers & employers in Minnesota. Able to maximize the potential of an organization's human

capital through innovative organizational initiatives.

4. List your specialties Make it easy to scan Use bullet points Cut and paste from Word

More Simple Steps . . .

5. Add relevant sections to your profile

Certifications (CPA, NCRC, SPHR)

Publications Applications (blog, tweets, reading list)

Step 5

6. Skills New emphasis on this section Easily connect with others who have similar interests Most searched terms at the top

Personal Information / Contact Settings

Additional Information

Interests Groups (“Groups you might like”)

Should be compelling & reinforce your expertise.

RECOGNIZE THESE ?

CONNECTIONS

4 Tips for Meaningful Connections

1. Timing is everything2. Leverage events3. Ask for advice4. Be a resource for others

ASK FOR ADVICE

BE A RESOURCE

GROUPS

• 1.2 million groups• Join 50 groups• Open access • Create your own• Search current groups

SEARCH FOR JOBS

Suggests jobs

Advanced Search

dkf10 jobs

Identifies Connections

h How important are they?

Recommendations

Mobile Apps

Apple

Android

Card Munch

Ready to get started and make some meaningful connections?

Jacqueline Buck SPHRWorkforce Development

Department of Employment & Economic Development

Jacqueline.buck@state.mn.us