Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter Expert
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October 16, 2015 Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter Expert National Forum of Black Public Administrators Leadership Summit
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Transcript of Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter Expert
October 16, 2015
Navigating In The Digital Space: Using Social Media Marketing as a Subject Matter ExpertNational Forum of Black Public AdministratorsLeadership Summit
“We are always in the process of emerging...
Speak Up, Speak Out.”
–Paulette Holmes
Icebreaker
Agenda
✤ Defining My Expertise
✤ Content Creation
✤ Selecting a Platform
What Is An Expert?
Displaying a special skill or knowledge derived from training or experience.
Does your opinion matter?
How Do I Know?
✤ Understanding of the situation
✤ Research and fact finding
✤ Resources and problem solving
Professional Development
✤ Mentor
✤ Professional Organizations
✤ Training
✤ Events and Conferences
Challenge 1
What is your expertise?
Content Is King…Platform is QueenBill Kings & Michael Hyatt
Content Creation
Types of Content✤ Articles
✤ Blog Post
✤ Books/ebooks
✤ Case Studies
✤ Information Guides
✤ Manuals
✤ Product Data Sheets
✤ Reference Guides
✤ Surveys
✤ Videos
✤ Webinars
✤ Images
✤ White Papers
✤ Workbooks
✤ Demos
✤ Brochures
✤ Podcasts
✤ Presentations
Evergreen
Evergreen Defined
Content that has virtually no expiration date and will usually retain its value over time.
How To Be Evergreen
✤ Be the expert
✤ Select a niche/topic
✤ Write for beginner
Creating Content
✤ Create a content calendar
✤ Select topics and timeframes
✤ Know your audience
✤ Writing style
Challenge 2
What is the first topic you will write about?
Social Media Marketing
✤ The ability to gain traffic or engagement through social media sites.
The Numbers
✤ 35% of government employees use blogs to inform their decision making
✤ 76% state their agency’s promotion online is a benefit of using social media
✤ Federal employees using social networks at work increased from 20% in 2010 to 44% in 2012
✤ In 2011, 70% of government employees were on LinkedIn
Which platform is right for you?
Platforms
✤ LinkedIn/LinkedIn Publishing
✤ Slideshare
✤ Facebook Notes
✤ Website
✤ Video Marketing
Challenge 3
Which platform will you leverage?
Recap
1. I am a respected expert.
2. I create informative content that engages my audience.
3. I have a platform with a trusting audience.
Your Pick
✤ GIVE ME 20!
✤ REFER
BlackWeblogAwards.com
✤Best Book
Network With Me
✤ http://michellengome.com
✤ http://line25consulting.com
✤ Phone: (713) 298-5851
✤ Networking With Michelle on iTunes
