NAU & KNAU An Effective Public – Private Partnership.
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Transcript of NAU & KNAU An Effective Public – Private Partnership.
![Page 1: NAU & KNAU An Effective Public – Private Partnership.](https://reader035.fdocuments.us/reader035/viewer/2022062717/56649e5e5503460f94b579a3/html5/thumbnails/1.jpg)
NAU & KNAUAn Effective Public – Private
Partnership
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KNAU Coverage
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KNAU Weekly Audience
64,000 Listeners
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Ardrey Auditorium1450 Capacity
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KNAU Weekly Audience64,000 Listeners
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KNAU AudienceFlagstaff-Prescott Market
# 1 Morning Drive
# 1 Evening Drive
# 1 Age 35-64 Demographic
# 2 Overall
Flagstaff-Prescott Arbitron Market, Fall 2003, M-Su, 6a-12p, 12+
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KNAU AudienceNational Rank – Market Share
1 – WPSU Penn State University, State College, PA
2 – WUOM University of Michigan, Ann Arbor, MI
3 – WVTF Virginia Tech, Charlottesville, VA
4 – KNAU Northern Arizona University, Flagstaff-Prescott, AZ
5 – WFSU Florida State University, Tallahassee, FL
Arbitron Fall 2003 835 stations ranked by Radio Research Consortium
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KNAU Creates Goodwill for NAU
KNAU is a valuable and positive asset of
Northern Arizona University
94% Agree
2% Disagree
4% No opinion
82% Agree Strongly
FMR Associated survey March 2003 of 400 person sampling in Prescott, Show Low and Page
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NAU Support Leveraged
KNAU raises three additional dollars for every dollar NAU invests in KNAU
In FY03 KNAU’s State Appropriation of $387,000 was leveraged to $1.6 million cash
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Underwriting Revenue
62,750
105,468
176,270
267,158
365,023
462,816
536,085
284,579
0
100,000
200,000
300,000
400,000
500,000
600,000
1997 1998 1999 2000 2001 2002 2003 2004
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Membership Revenue
$313,989
$330,700
$357,056
$364,181
$415,524
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
1999 2000 2001 2002 2003
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KNAU Less Dependent on NAUState Appropriation As Percent of Total Revenue
48.6%
32.7%28.4%
22.9%19.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
1999 2000 2001 2002 2003
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KNAU Today
Native Partnerships
FCC applications pending
Best of Flagstaff
Financial challenges
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64,000 weekly audienceX
9 hrs time spent listening per weekX
52 weeks per year=
30 million listener hours per year
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$387,000
30 million listener hours=
1 cent per listener hour
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KNAU
Is a model public-private partnershipCreates widespread goodwill for NAUIs cost effective outreach