Natures Way Co Fiji Ltd _MBA 434 2013

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  • 1.NATURES WAY COOPERATIVE FIJI LTD MBA 434 2013 GROUP Tuesday 5pm

2. PRESENTATION OUTLINE OVERVIEW VISSION & MISSION CURRENT SITUATION CASE ANALYSIS FINANCIAL TREND SWOT ANALYSIS BENEFITS FACTORS TO SUCCESS BENCHMARK STUDIES RECOMMENDATION LESSONS LEARNED 3. Natures Way Cooperative (Fiji) Ltd. Natures Way Cooperative (NWC) is based in Fiji and has 120 shareholders who are growers and exporters, with the vast majority being small farmers. Established in 1995 Through the services it provides it helps small farmers to access export markets. Location - Nadi International Airport Number of Staffs - 14 Staffs Number of Members - 162 Members 4. VISION & MISSION 5. ORGANISATIONAL STRUCTURE 6. STAKEHOLDERS 7. EXPORTS Mango Pawpaw Eggplant Okra Breadfruit Cowpeas 8. BQA EXPORT FLOWCHART COMPONENTSRESPONSiBILTIESGROWER REGISTRATIONBAF, EXTENSION, RESEARCH, EXPORTER, NWC, FARMERON FARM PRODUCTIONEXTENSION FARMER FARMERHARVEST TRACE BACK AUDIT (BAF)REJECT600 UNITS INSPECTION PASS HTFA RECIEVALCORRECTIVE MEASURES (FARMER, EXTENSION, BAF)EXPORTER, BAFBAFNATURES WAY, BAFTREATMENT 47.2C INSPECTION FOR COMPLIANCE (BAF)LOAD INTO CHAMBERNATURES WAY, BAFGRADING PACKINGINSPECTION CERTIFICATION UPLIFT OF SUSPENSION (BAF)POST TREATMENTNATURES WAY, BAF BAFBAF 9. EXPORT REQUIREMENTS IMPORTING COUNTRY NEW ZEALAND AUSTRALIA USA JAPAN CANADA*REQUIREMENTS QUARANTINE 1ST COMMERCIAL 2NDCOMMERCIAL 1ST QUARANTINE 2ND Transship via Hawaii 10. THE FRUIT FLY In Fiji the species is Bactrocera xanthode The New Zealand breadfruit pathway requires that: 1. Fruit for export must be sourced from trees and farmers that are registered by Fiji Quarantine. 2. Trees must be bait sprayed each week for a period of seven weeks prior to harvesting. 3. All fruit for export must be HTFA treated at the Natures Way Cooperative facility at Nasoso Rd Nadi Airport 11. HTFA TREATMENT FACILITY COMPONENTS OF SYSTEMS 12. BAF WILL VERIFY THE FIELD RECORDS (FARM REGISTRATION, BIN #, EXPORTER, WEIGHT RECEIVED) TRANSFER FROM FIELD BIN COMBINED ONTO INSPECTION TRAY FOR PHYSICAL INSPECTION (BAF)SELECTED FRUITS TRANSFER FROM INSPECTION TRAY ONTO TREATMENT BIN (BAF) 13. EXPORT COMPARISON 14. HTFA TREATED COMMODITY 2007commodity20082009201020112012Qty (kg)Qty (kg)Qty (kg)Qty (kg)Qty (kg)Qty (kg)Pawpaw502,838403,014332,612436,234849,498141,772Pineapple152637422974653,720Eggplant465,872415,613419,146552,490481,767460,806Mango23,17019,44715,79327,27719,27749,549Breadfruit12,80411,4422,9614,3881,3121,761Okra203,608328,389197,529265,852286,702209,939Cowpeas31,79532,89243,60629,05228,79315,747Total1,240,2391,211,4341,012,0691,315,3901,667,814883,294 15. FINANCIAL TREND 16. EVAN AFFECTS EXPORTS Biggest papaya producers were badly hit by the floods in 2012 and Tropical Cyclone Evan Exports declined from 60 tonnes a week to 15 to 20 tonnes 17. SWOT ANALYSIS STRENGTHS No competitors Fruits and vegetables for Export to undergo HTFA Quality and continuity of Management An appropriate PPP Facility core function aligned to national interest- promote export earningsWEAKNESSES Inadequate administrative support- COOP Under capitalization The risk of an unjustified change in management High operating expenses 18. SWOT ANALYSIS OPPORTUNITIES Increasing demand for horticultural productsTHREATS Natural disasters Climate change Expansion into new markets New pest and disease Diversification Political instability 19. BENEFITS Increase in foreign Trade Economic Growth Creates Employment to locals Promotes Fiji in International Market Creates sets standards and improve quality of farm produce Chemical free treatment produce 20. FACTORS CONTRIBUTING TO SUCCESS The quality and continuity of management NWC works with farmers to improve their systems An appropriate public private sector partnership. Shareholders have not interfered operations. Quarantine treatment fees have been set at an economic rate. . 21. OTHER HTFA FACILITIES IN REGION Tonga, Samoa, Cook Islands, Vanuatu, New Caledonia, Hawaii 2 HTFA facilities only operational ( Fiji & Hawaii) Closure of facilities in the region- due to government operating the facility (Dept. of Agriculture), insufficient throughput for viability, limited airfreight capacity, other quarantine treatment of choice (Irradiation in Hawaii) 22. Benchmark studies in the Pacific for HTFA quarantine treatment Hawaii successful venture Tonga not a successful venture Cook Islands - not a successful venture Samoa - not a successful venture Vanuatu - not a successful venture New Caledonia- not a successful venture 23. RECOMMENDATION Proper management of operational expenditures Strategic planning Diversifying into other operations Integration with partners Review equity of stakeholders 24. LESSONS LEARNED An appropriate public private sector partnership Succession Plan enabled continuity of the program Cooperative - a successful venture Commercial scale treatment facility should by run by a Private sector The division of responsibility between quarantine treatment business and quarantine service 25. LESSONS LEARNED Business success depends on good management Financial viability depends on maintaining a sufficient level of throughput For sustainability, business must charge economic rates . 26. FIELD PRODUCTION - PROCESS Farm Registration Field Agronomic Process Extension Division (MAF) Field records 27. FIELD PRODUCTION - PROCESS 28. PACKHOUSE - PROCESS Harvest weight Exporter Sorting, rejection. Selection - Exporter Records Exporter NOTE under the supervision of BAF 29. REFERENCE http://www.truepacific.com/producers/natures-way-cooperative/ http://www.mit.gov.fj/index.php/divisions/department-of-cooperatives-businesses/ NATURES WAY COOPERATIVE FIJI LTD