PORTFOLIO

FRIDAY, 8th AUGUST

INDIVIDUAL

ART DIRECTION

Cherise HoelferSID: 13220273

Madison Wallace

THE CONCEPT

This advertising material was developed to target potential visitors of NaturallyGood Expo 2015. As Australia’s first trade only event, Naturally Good is dedicatedto support and fuel the $10.2 billion natural, organic and healthy productsmarketplace. Naturally Good brings together all sectors of the natural and organicproducts value chain for retailers, distributers, manufacturers and suppliers. Theexpo provides resources to expand businesses, gain a better understanding ofmarket opportunities and see the latest new products and trends. Therefore, toposition the advertisements to reflect this data, the designs remain professional,simple and concise. As a business-to-business event, I have met the demands ofeffective marketing formats and mediums to suite the targeted attendees.

These marketing tools were created in connection with the current branding, ineffort to provide more effective material that could be of use to National Media. The original color palette of dark and light blue, orange and white remains withan added splash of green to compliment the visuals with a fresher tone. I haveassured brand flow and continuity throughout the 5 pieces to mirror the natural,organic and health show concept. The same messaging, colors, fonts and imageswere used for this reason. The advertising material covers 5 separate channelsthat I felt were appropriate for business-to-business, also taking into accountfactors of efficiency, clients budget and overall appeal.

I have specifically chosen two visual elements that have flowed through everypiece, looking to give the brand a richer identity that potential attendees willrecognize. These include a forest image with the sunshine beaming through thetrees and a creative shape that showcases the 4 segments of the show.

EDM

Email is a effective, convenient andpersonal medium to communicate withNaturally Goods audience. Applying anappealing color palette with the signaturebranding, readers will be intrigue of whatis on offer. By clicking on any part of theemail, you will be re-directed to thewebsite, in additional to the eye-catchingcall-to-action button.

ARE YOU GETTING YOUR SHARE?

www.naturallygood.com.au

FOOD & BEVERAGESBEAUTY & PERSONAL CAREHEALTH & NUTRITIONHOME & LIVING

REGISTER NOW AT

$10.2 BILLION & GROWING!

REGISTER

MAGAZINEFLYER

A full page advertisement will beplaced in trade magazines that alignwith the natural, organic and health orretail industry. These may includethe'Australian Organic' or 'Retail World'

NATURALLYGOOD

REGISTER NOW & be apart of this

Natural & Organic Product EXPO

Visit:naturallygood.com.au

HEALTH & NUTRITION

FOOD & BEVERAGES

HOME & LIVING

BEAUTY&PERSONAL CARE10.2 Billion Industry

FACEBOOK PAGE& LINKEDIN

POST

These pieces were designed todevelop a online presence andprovide potential attendees aforum of communication withNaturally Good.

SNAIL MAIL

The final advertising element is takinga more creative and engagingapproach to promote the event. Thissnail mail is to be sent out to theappropriate trades, including Flannery'sor Swisse head offices as an directenticement and invitation to register.

HEAL

TH &

NUT

RITI

ON

FOOD &

BEVERAGES HOME &

LIVINGBUSINESS

SERVICES

BEAUTY &PERSONAL CARE

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