Naturally Brewed Soy Sauce Contributing to Russian Dietary Habits · 2013-05-31 · Kikkoman...
Transcript of Naturally Brewed Soy Sauce Contributing to Russian Dietary Habits · 2013-05-31 · Kikkoman...
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Naturally Brewed Soy Sauce
Contributing to Russian Dietary Habits
Kikkoman Corporation
President and CEO
Mitsuo Someya
30th April 2013
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Incorporated : 1917
HQ : Noda & Tokyo
Sales : 300.2 B Yen
Employees : 5,268
Business : Soy Sauce
Category Del Monte (Ketchup, Juice)
Mirin (Sweet Cooking Wine)
Wine
Soy Milk
Wholesale
Etc
March/2013(Fiscal)
Company Profile
Who is Kikkoman?
Soy Sauce Ketchup Mirin Wine Soy Milk
Noda Head Quarter
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Kikkoman Soy Sauce
Kikkoman began to produce soy sauce
in the middle of 17th century
in the city of Noda in Chiba prefecture.
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ASPERGILLUS
YEAST LACTIC
ACID
BACTERIA
Soy bean & Wheat Amino acid
Wheat
Aroma
Wheat
Flavor
(Sweetness)
Activity of Microorganism
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■Sales Office
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■ ● ●
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●Wholesale Office
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★Production Plant
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Netherlands
California
Wisconsin
China
(Kunshan)
Taiwan
Singapore
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■ ★
★
China
(Shijiazhuang)
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International Business
Soy Sauce Production Plants and Sales Office Outside Japan
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Global Soy Sauce Strategy
Teriyaki Sauce
North America
1961 Teriyaki Sauce was introduced
to catch strong demand for
BBQ marinade sauce.
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Europe
1997 Sucree “Sweet” Soy Sauce was first
introduced in France, then expanded
to the other countries.
Sucree
Soy Sauce Barbecue Yakitori
“Localizing Soy Sauce to the Market”
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Promotion Activities in Russia
Recipes Published in Women’s Magazines
Utilizing a Russian-Language Homepage
Demonstrations at Event Booths Sampling at Supermarket
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Contribution to healthy and delicious meal
Research and Development
Research conducted by
Kikkoman Europe Laboratory Salt
Reduction
(%)
Bread Dressing Tomato
Soup
Pork
Stir-fry
39 50 24 29
When Naturally Brewed Soy Sauce used instead of salt 7
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Cooking Demonstration at Kikkoman Tokyo HQ
Цыпленок Табака
(Chicken Tabaka)
Introducing traditional art
works of Russia.
Mrs. Afanasiev, wife of the Russian
Ambassador to Japan, introduced
Russian food culture.
Рыба в кляре под
соусом тар-тар
(Fish Fry with Tar-tar Sauce)
Голубцы
(Golubtsy)
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Corporate Slogan
Vision for the Future With Global Vision 2020,
the Kikkoman Group sets the following three qualitative goals:
(1) Make Kikkoman soy sauce a truly global seasoning
(2) Be a company that supports a healthy lifestyle
through food
(3) Be a company whose existence is meaningful
to the global society
Kikkoman Global Vision 2020
“seasoning your life”